FraudScore

💬 How can fake leads look like a successful marketing campaign?

Fake leads remain one of the biggest hidden challenges in performance marketing. Attractive CPL metrics don't always translate into real business results - sometimes they simply mean your sales team is spending time on contacts that were never likely to convert.

This topic was explored in an article by ADPASS, where Dmitry Isakov, CEO FraudScore - Independent Fraud Detection & Prevention, and other market players shared expert insights on how deceptive lead generation schemes work and why advertisers should look beyond surface-level KPIs.

In the article, industry experts discuss:

▪️ how fake lead generation schemes operate;
▪️ why businesses continue to buy low-quality leads;
▪️ the real cost of fraudulent lead generation;
▪️ and how advertisers can better protect their marketing budgets.

📖 Read the full article (in Russian): https://adpass.ru/entsiklopedia-omana-lead-privet/

Scaling mobile acquisition does not always lead to obvious fraud.

More often, performance gradually erodes through a mix of gray traffic, low-quality inventory, and attribution signals that look efficient at the top of the funnel but fail to translate into revenue or LTV.

That is why anti-fraud should not be treated as a post-incident tool. It is part of maintaining control as budgets, channels, and traffic volumes grow.
FraudScore - Independent Fraud Detection & Prevention contributed expert perspectives to ROCKAPP’s new industry overview, "Mobile Acquisition Under Pressure: What Changes as Budgets Grow".

The report explores:
▪️ why CPI and CPA rise at scale
▪️ where audience saturation begins
▪️ how traffic-quality risks become visible
▪️ why attribution becomes harder to trust
▪️ how teams can scale with more control

Read the full report: https://bit.ly/449ic0R

🚨 You're optimizing campaigns. Bots are optimizing their attacks

Every day advertisers lose budget to invalid traffic without even realizing it. The problem isn't only fraud itself - it's the lack of clear visibility into what's really happening behind campaign metrics.

We've just introduced SafeClick 2.0 - our next-generation platform for traffic validation and fraud prevention.

With advanced fraud signals, IVT-compliant reporting, and machine learning-powered detection, SafeClick helps identify low-quality traffic before it impacts your results.

We're opening access to a limited group of beta users and looking for feedback from advertisers, agencies, and product teams.

👉 Learn what's new and request early access: https://bit.ly/3Rpj8Lc

⚡️CTV advertising was once considered a fraud-safe channel. Not anymore.

As budgets move from linear TV to streaming platforms, fraudsters are adapting classic schemes to CTV: fake impressions, app spoofing, manipulated geo data, and low-quality inventory disguised as premium placements.

Many campaigns still treat CTV as “clean by default” - and lose budget without noticing.

Across FraudScore-analyzed CTV conversions, 3% to 40% are fraudulent.

If CTV is part of your media mix, fraud prevention should be part of your strategy. 🎯

👉 Learn how to protect your campaigns: https://fraudscore.ai/blog/ctv-traffic-is-no-longer-fraud-safe

Ad fraud continues to scale – and 2025 sets a new benchmark.

According to FraudScore’s latest Ad Fraud Report, 47.4% of all analyzed traffic in 2025 was classified as fraudulent – the highest level recorded to date.

📈 The shift became especially visible in the second half of the year:
- Multiple months exceeded 60% fraud rate
- December peaked at 69.9%
- Fraud activity remained consistently high, not just seasonal spikes

✅ Key takeaways:
- Mobile traffic remains the main source of fraud, far exceeding web
- Fraud rates increased across major regions, including the EU, APAC, and the Middle East
- Blacklist fraud became the dominant category, accounting for 37%+ of all cases
- Events fraud and IP anomalies continue to indicate scalable fraud activity

👉 Download the full Ad Fraud Report 2025: https://fraudscore.ai/latest-report?utm_source=facebook&utm_medium=link&utm_campaign=report2025-12

🚀 Let’s meet at TES 2026 in Marbella!

From March 8-11, our CEO Дмитрий Исаков will be attending TES Affiliate Conferences in Marbella, Spain.

If you work with paid traffic, affiliates, media buying or performance marketing, let’s connect and talk about:

✅ Traffic quality
🔎 Fraud detection
📊 Scaling without risk
🛡️Protecting ad budgets and maximizing ROI

Fraud is getting more sophisticated every year - and so should your protection 🦾

📅 Want to book a meeting in advance?
Send a message or comment below, and we’ll schedule a time.

See you in Marbella! 🌴

🎄 Merry Christmas & Happy New Year from FraudScore!

As we wrap up 2025, the entire FraudScore team wants to say a huge thank you to our partners, clients, and friends for your trust, collaboration, and shared wins this year!

Together, we’ve protected ad budgets and helped performance teams focus on real growth instead of fake traffic.

In 2026, we’ll keep evolving the platform with deeper traffic quality analytics, smarter automation, and even greater transparency for advertisers, agencies, and ad networks worldwide.

Wishing you clean traffic, strong partnerships, and bold campaigns in the year ahead.

✨ Here’s to another year of fighting ad fraud – with FraudScore on your side.

Ad fraud is getting smarter, quieter, and harder to detect 🔍

We’ve collected that expose what’s really happening behind the scenes of digital advertising from sleeping bots to fake publishers and budgets drained by a single IP.

👉 Swipe through the cards and stay ahead!