AdMazad

Wishing you and yours a peaceful and happy Eid holiday! Enjoy the break and the festivities. 🥂✨

THE CAPACITY CRUNCH: Egypt’s billboard market is getting more expensive rather than significantly bigger.

It’s been a busy week for the AdMetrics data team. Following our recent deep-dive with CNN Business Arabic, our Managing Director sat down with Enterprise AM to discuss the supply-demand imbalance defining Egypt's 2026 OOH landscape.

The core takeaway? The market is hitting a "Perfect Storm." With billing jumping to EGP 12.7 billion (a 60% increase), success now depends on finding the "Volume Arbitrage" that others are missing. Key insights from the interview:
🚀 High Occupancy: Average utilization is at 86%, peaking at a staggering 95% on the Ring Road.
🏗️ Real Estate Grip: Developers account for 65% of total spend, but a shift is coming as brands seek to hedge their exposure.
🌍 Beyond Cairo: Savvy players in Telecom and FMCG are finding high ROI in the Delta (Mansoura/Zagazig) where "Share of Voice" is higher and costs are lower.
🧠 The Commuter Bias: Many brands buy ads where their CEOs drive, not where the data points. This creates a massive arbitrage opportunity for data-led marketers.

Egypt’s billboard market is getting more expensive rather than significantly bigger - EnterpriseAM Egypt Real estate made up a 65% share of total market spend during the year

Ramadan Kareem to our partners, clients, and the entire business community! 🌙

As we welcome the holy month, the team at AdMazad wishes you and your loved ones a blessed Ramadan. This is a season of reflection, and we are immenseley grateful for the trust and partnerships that drive us forward.

May this month be a source of peace, growth, and renewed inspiration for us all. 🤝

Wishing you a productive and soulful month ahead.

💥💥 𝗘𝗚𝗬𝗣𝗧 𝗢𝗢𝗛: 𝗔𝘂𝘁𝗼𝗺𝗼𝘁𝗶𝘃𝗲 (+𝟭𝟭𝟲%) & 𝗙𝗠𝗖𝗚 (+𝟭𝟭𝟬%) 𝗥𝗲𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁. October's 𝗔𝗱𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗱𝗮𝘁𝗮 confirms explosive growth and intense competition. The market is diversifying rapidly:
• 𝗚𝗿𝗼𝘄𝘁𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 (𝗬𝗼𝗬): Automotive surged +116% and FMCG climbed +110%. Strong support from Hospitality (+31%) and Telecom (+26%).
• 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗥𝗮𝗰𝗲: Market Utilization remains high at 88%. A 64% New Message Rate (NMR) signals a fierce fight for attention among the 825 active brands this month.
• 𝗧𝗼𝗽 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀: The most effective campaigns were led by Nations of Sky's Jirian, Saudi Egyptian Developers 's Tierra, and the iPhone 17 Egyptian market launch.
•This months notable campaigns included 𝐌𝐚𝐧𝐬𝐨𝐮𝐫 𝐀𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞, 𝐋𝐚𝐦𝐚𝐫 𝐄𝐠𝐲𝐩𝐭, 𝐀𝐛𝐮 𝐀𝐮𝐟, 𝐀𝐑𝐌𝐀 𝐆𝐫𝐨𝐮𝐩'𝐬 𝐂𝐡𝐫𝐲𝐬𝐭𝐚𝐥 𝐆𝐡𝐞𝐞 & 𝐎𝐧𝐞 / 𝐎𝐧𝐞.

𝗦𝘄𝗶𝗽𝗲 𝗯𝗲𝗹𝗼𝘄 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗻𝗼𝘄!

Connect with us to learn how our Cost per View Time (CPVT) data can supercharge your OOH investments and maximize your Dwell Time.

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OOH Pulse — August 2025 (Egypt)
📊 4,760 billboards tracked • 793 active brands • 88% utilization • 70 new sites added.

🚗 Big mover: Automotive ad spend surged +761% vs Aug 2024 (MoLY).

🏠 Real estate remains dominant (Second Home 32%, First Home 21%), while Auto captured 8% share.

🏆 Top brands: Sky AD, AlAhly Sabbour, Mercon, Modon, PRE Developments, Seven App, Samsung, Coca-Cola, Vodafone.

Based on AdMetrics OOH impression data.
Swipe to see the breakdown →

OOH Pulse: July 2025 - Who made the biggest impact on the Egyptian Outdoor Advertising landscape this month?

We reveal the top brands by impressions, powered by AdMetrics.

SKY AD. Developments & Cred Developments dominated as the leading advertisers in July, while in a surprising shift, other brands also secured spots among the top advertisers including Samsung Electronics, Tradeline Stores, Unilever and Henkel.

See which brands are generating the most impressions and get valuable market insights for July.

In H1 2025, Out-of-Home advertising in Egypt saw a remarkable leap in market spend, impressions, and digital transformation. With over 101 billion impressions and a 4.5B EGP market value, advertisers are doubling down on data-driven strategies and DOOH innovation.

💡 Explore the key sectors, top-performing zones, and emerging trends reshaping Egypt’s advertising landscape.

🔍 Download the full report and discover how AdMetrics is making OOH measurable, strategic, and impactful.

OOH Pulse: June 2025 - Who made the biggest impact on the Egyptian Outdoor Advertising landscape this month?

We reveal the top brands by impressions, powered by AdMetrics.

Nations of Sky & Cred Developments Group dominated as the leading advertisers in June, while in a surprising shift, other brands also secured spots among the top advertisers including Unilever, Nestlé, and Spotify

See which brands are generating the most impressions and get valuable market insights for June.

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Why Egypt's OOH Success Needs a Critical Look: From Real Estate Reliance to Visual Chaos

Egypt's out-of-home (OOH) advertising sector is experiencing a dynamic transformation, presenting both significant opportunities and critical challenges. As the Founder of AdMazad, Egypt's leading OOH aggregator, and creator of AdMetrics, the industry's most advanced performance analytics and monitoring platform, I've been at the forefront of this evolution. AdMazad's 2024 State of the Market Report reveals a surge in market billings to EGP 6.3 billion and a utilization rate of 84%, figures that point to the increasing power of OOH. However, this growth brings critical challenges that demand attention. Among the most pressing are the sector's heavy dependence on real estate advertisers and the increasing problem of inventory overcrowding, both of which threaten the long-term sustainability and effectiveness of this vital advertising medium.

For the full feature, head to https://zurl.co/CEiwA