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BME is a fully integrated gaming and esports solutions provider with offices in London and Cairo
History was made.
at the Pyramids of Giza for the PUBG Mobile 8th Anniversary Carnival - first time ever, with a live band reworking his biggest tracks and debuting songs from his new album.
BME led the booking, overall creative direction, show production, choreography and artist operations.
This doesn’t happen without an incredible team behind it.
Styling by .babylon
Wegz Outfit by
Band
Creative direction & choreography
Assistant Choreographer
Wegz team:
And of course, our incredible BME team
Footage credit: .hossam
19/03/2026
Eid Mubarak from all of us at BME 🌙
Wishing our valued clients and partners a joyful Eid filled with peace, prosperity, and continued success. Thank you for your trust and partnership.
Lots of planning. Serious pre-production.
From shoot day to final cut - this is pure BME magic ✨
Throwback to the Zombies project with .
Big ideas, cinematic visuals, flawless ex*****on.
(No real zombies were harmed 🧟♂️😉)
20/02/2026
Every viral moment starts with a clear vision.
At BME, we master creative production from planning to ex*****on.
Swipe to see the storyboard behind our viral@pubgmobile_mena video featuring , where ideas became unforgettable moments.
Ramadan Kareem from BME.
To our clients and partners, thank you for your continued trust. Wishing you and your loved ones a month filled with peace and blessings 🌙
🎬 16.8M+ views on YouTube alone
🚀 40M+ views across platforms
Wayli - a cinematic animated music video created for PUBG MOBILE x Al Shami trended globally across Music & Gaming.
Commissioned by Music Is My Life who initiated the collaboration and trusted BME to lead the cinematic production end-to-end. Watch the full version on YouTube.
Directed by shaping the creative vision and cinematic storytelling.
Huge thanks to PUBG MOBILE for the trust 🤍
Big love to .music and everyone involved.
🎬 Looking for cinematic projects with real global impact?
Let’s talk.
🚀
05/01/2026
2026 plans? Sorted. ✅
🎮 Insomnia Egypt is back and it’s going to be BIG.
Save the date, tell your friends, and grab your tickets ASAP while early bird prices are live. Insomnia is where Egypt comes to play! Don't miss the gaming event of the year
31/12/2025
Merry Christmas & Happy New Year from all of us at BME. Here’s to bold ideas, big moments, and projects that go viral.
When character-led storytelling meets real culture, magic happens 🐧✨
In our latest PUBG MOBILE MENA sketch, Frost Buddy made an unexpected appearance at a family dinner - turning everyday chaos into a moment regional audiences instantly related to.
The result?
🔥 Strong organic engagement
🔥 Shares, comments, and memes
🔥 Traction across TikTok, Instagram, Facebook, and YouTube
At BME, we focus on bringing characters to life through culturally relevant storytelling, creating moments people feel, share, and remember.
Want content that cuts through the feed and gets people talking? Let’s make it happen together.
This December, BME brought Frost Buddy to life for 🐧🔥
And what started as a simple Penguin NPC idea turned into a full-blown cultural moment.
By tapping into Egyptian humor, MENA culture, regional music, and everyday chaos, Frost Buddy took over TikTok, Instagram, Facebook, and YouTube - fast.
The impact:
• Nearly 1M organic views in under 24 hours
• Thousands of comments & shares
• One school storyline alone hit 7.7M views on TikTok
But the real win wasn’t the numbers.
It was relatability.
School gates. Haircut jokes. Family dinners. NPC frustration.
When people saw themselves in the content, they didn’t just watch -
they shared it, memed it, and made it theirs.
That’s the BME way: Culture first. Creativity second. Virality follows.
Big love to PUBG MOBILE and the community that turned Frost Buddy into a star
More stories rooted in MENA culture coming soon.
What a run! The Intel Campus Cup University Campaign came to an epic close with its Grand Final on 19 December, engaging nearly 10,000 university students from across Egypt.
Delivered by BME, it was more than a tournament, bringing together top university talent, pro casters, influencers, and live entertainment to create a true esports moment for the student community.
Organised under the patronage of the Ministry of Youth and Sports and supported by the Egyptian Esports Federation, the Grand Final highlighted the power of structured esports in empowering youth and building lasting gaming communities.
Proud of everyone who made this happen. This is how at BME we build platforms, empower communities, and shape the future of esports in Egypt.
Level 7 unlocked. ⚡
More games. More fun. More gold. 🟡
16–18 April 2026 : Where Gold Awaits.
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BME eSports
BME eSports is a fully integrated Gaming and eSports solutions provider with offices in London and Cairo. We are the proud organizers of the ever-popular Insomnia Egypt Gaming Festival, the biggest of its kind in the region. We've organized a variety of exciting tournaments over the past 3 years throughout Egypt and the Middle East as well as online. It's our passion and goal to connect players, publishers, sponsors, and brands in the rapidly growing gaming and eSports community.
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Cairo