Merf

Our Zoya - Gazala Bay by LMD 2024 campaign line “That Kind of Summer” suggest a summer known to those who know it,  assuring  their high expectations with reward, and identifying it  in our Brand Purpose as “An Extraordinary Summer that Recharges an Extraordinary Life Ahead”.

Zoya - Ghazala Bay, is a  refined and serene coastal destination by LMD, for Zoya’s 2024 campaign idea we came up with the line “That Kind of Summer”.

Because when playtime is over we lose our creativity, gives to the brand promise of Boom Room - the social entertainment concept by TMG “A space to keep minds young and active through playing. Our Brand Line“Playtime isn’t over” is directly true to the brand offering, inherently true to the target’s inner child, and implicitly a call to keep people staying longer.

Relaunching Keeva from Al Ahly Sabbour Developments, we created a brand identity that communicates heartily with the viewer interpreting urban and natural together in one space, giving the brand a young dynamic personality with a floral tinted color palette accenting  the imagery, and black logotype stitching them together in a semi pattern against blank white, the artwork guided our OOH campaign and collaterals.

Inspired with the architectural design of Keeva from Al Ahly Sabbour Developments, we went for a City Countryside Inspired Living brand idea. 
Our brand design depicts the literal meaning of Keeva which is gentle, beautiful, precious.

Gaia - Ras Al Hekma from Al Ahly Sabbour Developments was the first project to re-launch in a series of rebranding Alahly Sabbour Developments and its projects, with the aim of bringing the company’s image closer to the achieved & exposed children of its trusting living communities since 1994, seamlessly exchanging  modernity & life wisdom.

Gaia - Ras Al Hekma from Al Ahly Sabbour Developments, is a coastal summer vacation destination in the North Coast, which we re-launched in summer 2023.

Zoya - Ghazala Bay By LMD, is a refined and serene coastal destination, we needed to stay true to LMD’s edgy brand personality, so to answer our 2022 branding and launch campaign brief we mixed both characteristics in a one homogeneous tone of voice.

For our Zoya - Ghazala Bay by LMD Brand Design, we created an accent “O” setting like a sun, and a blocking palette of deep teal and blue which we mix with a bold paint brush typography and graphic splashes to guide our seasonal collateral giveaways.