Merf Creative Agency

LMD’s Brand Moto is “We are young, we can afford to make mistakes”. So for their corporate brand we manifested the ideology into a more dynamic less corporate brand look and a tagline that expresses their quest for bringing fresh ideas to the real estate market, taking calculated risks and getting inspired by the world where they have multiple projects.

In 2025 we partnered with our best friend Artist Tarek Metawe to create special edition illustrations for our LMD’s Annual Xmas and New Years Gift Kit, and it was all the way festive with color and rhythm and it covered 4 goodies, a Calendar, a Moko LMD special edition chocolate box and keeper note book. We did two design versions for the pickers.

Our work for There

“There” is the name we created for .
Built around a diverse mix of retail, business, and lifestyle offerings. We positioned it as New Cairo’s Largest Mixed-Use Concept.

The idea was simple: complete the name with the experiences people seek. Live There. Work There. Play There. Have Coffee. Dance. Fall in Love . Kick a Ball all “There”.
A vibrant, expressive identity brought the concept to life.

“There” is the name we created for
Built around a diverse mix of retail, business, and lifestyle offerings. We positioned it as New Cairo’s Largest Mixed-Use Concept.

The idea was simple: complete the name with the experiences people seek. Live There. Work There. Play There. Have Coffee. Dance. Fall in Love. Kick a Ball all “There”.
A vibrant, expressive identity brought the concept to life.

Collaborating with to create the new brand identity for their latest launch 3’sixty, was as fun as it looks. Here’s to The Circle Of Life.

Our Zoya - Gazala Bay by LMD 2024 campaign is lead by a social film and photography shot on ground, we create  picturesque summer experiences to showcase that rewarding summer. We go with earthy look guided by the nature of the  place and the season, and accentuate it with with a modern serif typography then let visuals speak to tell  about  the kind of summer we are referring to.

Throwback to our summer campaign for @alahlysabbour More than a destination, it’s where memories are made and carried with us all year long⛱️ Model: @nada.abadir

Our latest Ramadan campaign for @alahlysabbour “30 Years of Al Ahly Sabbour”