MR.ABO - A Marketer

Pop Chicken – Branding Guidelines

Pop Chicken is a modern fast-food brand built around one simple idea: crispy chicken with a bold personality. The goal of this branding project was to create a visual identity that feels energetic, playful, and instantly recognizable.

The brand identity focuses on a vibrant and youthful look that reflects the fun experience of enjoying crispy pop chicken with friends. From the color palette to the typography and visual elements, every detail was designed to communicate freshness, flavor, and excitement.

The branding guideline was created to ensure consistency across all brand touchpoints, including packaging, social media, signage, and marketing materials.

Project Scope:
• Logo Design
• Color Palette System
• Typography Selection
• Brand Patterns & Visual Elements
• Packaging Direction
• Social Media Visual Style
• Brand Usage Rules

The result is a strong and memorable brand identity that allows Pop Chicken to stand out in the competitive fast-food market while maintaining a consistent and recognizable visual language.

Design Direction:
Bold • Playful • Modern • Youthful • Street Food Inspired

Check the whole project on Behance
https://www.behance.net/gallery/245870563/Pop-Chicken-Branding-Guideline

Check the whole project on behance
https://www.behance.net/gallery/245870563/Pop-Chicken-Branding-Guideline

تصاميمنا لشركائنا بمناسبة رمضان 🌙✨
وكل سنة وأنتم بخير وسعادة.
والتفاصيل اللي دايمًا بتتكلم عن نفسها ❤️

رمضان مش بس موسم…
ده فرصة نبدع أكتر، ونقدّر شركائنا أكتر 🤍

Slingers is a contemporary burger concept designed and shaped by Mr. Abo Art Lab to reflect modern street-food culture with a strong visual and sensory identity. The brand is built around delivering bold, satisfying burgers that prioritize flavor, texture, and impact over unnecessary complexity.

From the first interaction, Slingers communicates confidence. The food is crafted to be rich, juicy, and indulgent, while the branding language remains clean, striking, and instantly recognizable. This balance allows the brand to stand out in a crowded burger scene without relying on gimmicks or exaggerated claims.

Slingers is positioned for an audience that appreciates quality but lives fast. It fits seamlessly into an urban lifestyle, offering an experience that feels energetic, approachable, and intentionally bold. Every touchpoint — menu design, packaging, visuals, and tone of voice — is aligned to create a consistent and memorable presence.

As a full concept developed by Mr. Abo Art Lab, Slingers represents the fusion of culinary direction, brand strategy, and art-driven design. The result is a burger brand built not only to compete, but to be recognized, remembered, and chosen.

Slingers is a modern burger brand developed by Mr. Abo Art Lab, built around bold flavors, strong visuals, and a clear street-food attitude. The concept is rooted in simplicity done right — juicy smashed burgers, rich sauces, and high-impact taste served fast and without compromise.

Every detail of Slingers is designed to reflect power and confidence, from the food itself to the brand’s visual language. The menu focuses on satisfying real cravings with burgers that are flavorful, indulgent, and intentionally messy — food that makes a statement before the first bite.

Slingers speaks to a young, urban audience that values quality, speed, and personality. It’s not about following trends, but about creating a consistent experience where flavor, design, and attitude work together. Whether it’s dine-in or takeaway, Slingers delivers a bold hit of comfort food with a distinct identity.

Developed as a full concept by Mr. Abo Art Lab, Slingers combines culinary direction with branding, storytelling, and visual ex*****on — transforming a burger into a recognizable, ownable experience.

Slingers is not just a burger brand.
It’s a flavor statement, crafted with attitude.

Slingers is a bold burger brand built for real hunger, real flavor, and real attitude. Born from the culture of street food and fast movement, Slingers delivers smashed, juicy burgers that hit hard and don’t overcomplicate things.

At Slingers, everything starts with the basics done right: quality beef, bold seasoning, fresh ingredients, and burgers cooked to deliver maximum flavor in every bite. No unnecessary extras. No fake hype. Just burgers that speak for themselves.

The brand is designed for people who move fast and eat with confidence. Whether it’s a quick stop, takeaway, or a late-night craving, Slingers is about satisfying hunger with food that feels powerful, indulgent, and unapologetic.

Slingers isn’t a place for small bites or safe flavors. It’s a destination for smashed burgers, loaded sandwiches, and street-style comfort food made to be bold, messy, and unforgettable.

Slingers is more than a burger —
it’s a hit of flavor, served fast.

Designed with purpose, built with precision.
This brand identity showcases a balance between innovation and professionalism, using a bold color direction and dynamic forms to express confidence, growth, and digital expertise.
A cohesive visual system that positions the brand clearly within the software and technology space.

It is done directed by Mr. Abo

Sold Out is a strong brand starts with a clear vision.
This identity was crafted to merge technology with visual depth, translating complex software solutions into a clean, modern, and memorable design language.
The flowing patterns symbolize continuous development, adaptability, and smart transformation — exactly what the brand stands for.

This project represents more than a visual identity, it’s a complete brand system built to communicate trust, innovation, and technical excellence.
From the structured geometry to the bold purple palette, every element was designed to reflect a forward-thinking software consultation company that values clarity, scalability, and modern solutions.
A brand that speaks confidently in a digital-first world.

It is done directed by Mr. Abo