Outfunnel

We're looking for a Customer Support Specialist to join our team in Tallinn or remotely. 👇

Customer Support Specialist - Outfunnel Outfunnel is a data syncing software startup with big ambitions, founded in Tallinn, Estonia. And we’re looking for an enthusiastic Customer Support Specialist to join our team.

You are what you use (and sync).

We took a look at Outfunnel usage data across different CRMs and spotted some fun patterns in the wild world of marketing automation tools.

✅ Intuit Mailchimp is still king—even when free native integrations are available. More than half of our Pipedrive users have connected Mailchimp.
📈 Klaviyo is rising fast, especially among B2B companies with an e-commerce twist
🔥 HubSpot + Klaviyo? Surprisingly powerful combo for companies that do both B2B sales and B2B ecommerce
💡 Brevo is quietly gaining ground, especially with Copper users

It’s fascinating how the tools companies use can reveal so much about their sales cycles, marketing priorities, and even their business models.

Curious what your marketing stack might be saying about your company?

👇 Full breakdown here

The Most Popular Marketing Automation Tools by CRM (or What Your Choice of Marketing Tool Says About You) - Which marketing automation tools are most popular for each CRM based on Outfunnel user data—and what your tool choices say about your go-to-market.

🚀 Why is connecting sales & marketing data still so hard?

Our CEO, Andrus Purde, joined Noah Berk on the UpYourStack podcast to share:
🔹 Where most data integrations fall short
🔹 How Outfunnel makes syncing sales & marketing data effortless
🔹 The secret growth hack that’s fueling our success 👀

🎧 Listen here 👇

UpYourStack with Outfunnel Featuring Andrus Purde Andrus Purde, CEO and Co-Founder of Outfunnel, discusses how his data connection platform bridges the gap and helps connect sales and marketing.

It's hard to get the marketing message right in B2B.

We've done many experiments over the years.

The first one was really "creative". So Outfunnel is a tool that connects sales and marketing data. How do we talk about a product like that without boring people to tears? Syncing data isn’t exactly sexy. So, we thought, what if we lean into that? What if we flip the script and embrace the “boring” nature of what we do, but in a funny way?

Do you want to know what happened next?

We've just published a blog post on this.

Why Clear, Simple B2B Messaging Beats Flashy Promises and "Creativity" - Focus your B2B messaging on a very specific pain, benefit, or feature that your product can actually deliver. 2 great examples in this post.

What if your email marketing and CRM worked together seamlessly? 👯‍♂️

We’re excited to announce our brand-new MailerLite + CRM integration! Now, you can connect your email campaigns directly with your CRM, ensuring all your contact data is in sync—automatically.

With this integration, you can:

- Easily sync subscribers and contacts between your CRM and MailerLite
- Track email engagement, so your salespeople know who’s opening your emails and clicking your links (without leaving the CRM)
- Plan follow-ups based on email activity

This is the perfect integration for small teams looking to gain an edge and get more out of their sales and marketing tools.

Works with Pipedrive, Copper, HubSpot, and Salesforce.

MailerLite Meets Your CRM: Streamline Email Campaigns and Boost Sales with Outfunnel With our MailerLite integration you can connect this email platform to CRMs like Pipedrive, Salesforce, HubSpot and Copper.

You may have heard of Salesforce. It’s the market-leading CRM platform used by more than 150,000 companies including the likes of Walmart, NASA, and Amazon but also many less famous organizations.

We’ve had a limited Salesforce integration for a while already, and several of our customers are using it to connect lead forms to Salesforce.

We’re pretty excited to release our most popular feature for Salesforce customers. You can now use Outfunnel to deeply connect your Salesforce account with several popular marketing automation tools like Intuit Mailchimp, Klaviyo, and ActiveCampaign.

The integration lets you sync email engagement to Salesforce contacts records as Activities. This way team members have context on which leads have been engaging with marketing emails and are potentially more interested in hearing from sales.

Next up: the ability to make all Salesforce leads/contacts or a subset(s) available on your preferred marketing automation (or vice versa) platform along with your custom lead/contact and account fields and keep them in sync going forward.

Welcome to the world of effortless data syncing between sales and marketing apps, Salesforce customers!

Big announcement: we now offer 2-way contact syncing between CRMs and marketing tools.

With our new two-way contact sync, you can run your sales and marketing operations exactly as you like.

Say hello to 2-way contact sync (it might say hello back. It’s 2-way, after all) - With our new 2-way contact sync you can run your sales and marketing operations exactly as you like. Available for Pipedrive immediately, Salesforce and HubSpot coming soon.

Every B2B company needs to generate leads. And in our current economic climate leads must be generated cost-efficiently. Smart marketers know the ROI of each of their marketing channels and allocate their budget accordingly.

Overall, we’re happy with how we’ve defined our lead sources and with how we’re able to “triangulate” data points to see how the effectiveness of our marketing mix is changing.

But we were wondering whether we’re still losing some of the nuances of tracking lead sources, so about a year ago, we started asking, “How did you hear about us?” in the signup flow.

We recently analyzed this self-reported attribution (or SRA) data and found some interesting things.

- Advertising appears twice the size in self-reported attribution. One of the conclusions for this is that some people discover us via paid ads but sign up in a way that loses tracking codes (for example, researching on a phone and signing up on their computer), so our real cost-per-acquisition (CPA) from ads is lower than it seems based on captured source data.
- Content/search shows approx. 1,6x bigger in the self-reported source data set, and I’m guessing for similar reasons than advertising.
- Referring sites similarly show twice bigger as the self-reported source, and there the difference may be explained by the above as well as the fact that not all mentions are hyperlinked.
- Finally, the self-reported bucket of “word-of-mouth”+ “don’t remember” is roughly 2X smaller than signups that are classified as “direct”.

Long story short, capturing lead sources is a must. And Outfunnel can do this very easily for you :)

Tracking B2B Lead Sources What We Learned From Comparing “How Did You Hear About Us” Responses to Captured Lead Sources?

Feels great be be hired into the dream team! When do we start :) ?

Which should you use as a CRM: Pipedrive or HubSpot? This is a question we get quite frequently from businesses that are trying both (as well as Outfunnel) in parallel.

This isn’t a straightforward question to answer though because both are good products. The answer depends on what type of company is going to use them and what you’re trying to achieve.

Our co-founder Markus recently shared his 2 cents on the topic.

Pipedrive vs HubSpot: which CRM should you choose? This post covers our experience with using Pipedrive and HubSpot and recommends which of the two works best for certain types of companies and use cases.

Today, we’re pleased to officially announce the newest marketing automation tool you can easily connect with your CRM: Klaviyo, the popular marketing automation tool used by more than 100,000 companies. This integration lets you deeply use Klaviyo in tandem with CRMs like Copper, Pipedrive, and HubSpot. Support for Salesforce and Capsule CRM is coming soon.

Say hello to our CRM-Klaviyo integration With our new Klaviyo-CRM integration, it's easy to sync the right contacts from your CRM to Klaviyo and record email integration back to the CRM.

Our co-founder Markus Leming speaks to at least five B2B sales and marketing teams each week. Based on hundreds of conversations he's gotten a feel where small and medium businesses are missing opportunities when it comes to tooling and automation. And the good news is that he knows several solutions for improving stacks, automating sales and marketing, and putting an end to missing sales opportunities.

Read more on our blog 👇👇👇.

Sales & Marketing Automation: How B2B Teams Can Put an End to Missing Opportunities - Common shortcomings in sales and marketing automation and three straightforward solutions for improving your stack.