Badr design

Designing the sAKIn unboxing experience. We traded the soft-touch luxury for raw industrial function. A shipping crate aesthetic with technical manifest typography. Handle with intent.

Here’s a glimpse of énørvea, a Canadian luxury project that sadly didn't make it to launch. The goal was to mix that raw, wavy glass with a soft, frosty finish trying to find the balance between icy purity and something warm and restorative. Even though it never hit the shelves, I couldn’t let these visuals sit in a folder forever.

This is one of the projects I’m most proud to have worked on.
From the concept to the final visuals, every element of the product design was developed by me, guided closely by the scope and intent of the ZA;O brand.

We didn’t start by asking how oral care should look.
We started by asking how it’s actually used.

Most daily routines are shaped by habits, not by design.
ZA;O exists to question those habits — and improve them.

From a pump-dispensed cleansing gel
to foam, rinse, and powder formats,
each product is chosen for a reason, not added for variety.

Different textures. Different gestures.
One consistent approach to clarity, control, and ease.

ZA;O is not about more products.
It’s about better decisions, made daily.

I had the honor of working on Cremista, a new chocolate brand with a fun and distinctive concept. It brings Italian style together with a rich cultural blend, reflected in both its identity and its commitment to quality.