Aether Studio
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Quintessential branding.
05/05/2022
Insipirisane neverovatnim odzivom Vranja, Srbije i celog regiona, odlučile smo da pokrenemo humanitarnu akciju i pomognemo našem Vukanu da pobedi SMA.
Ako već neko vreme razmišljate o promeni svog vizuelnog identiteta, a uz to biste voleli da pomognete Vukanu da hoda, smeje se, normalno živi i raste, onda ste na pravom mestu. Aether Studio Vam nudi usluge konsultacija i redizajna bez nadoknade ukoliko donirate sledeće sume novca za Vukanovo lečenje:
LOGO REDIZAJN - 250EUR
(Uključuje inicijalne konsultacije, logo, boje, tipografiju i smernice.)
KONSULTACIJE - 50EUR
(Uključuje analizu Vašeg brenda i tržišne pozicije od strane marketing i dizajn tima Aether Studio-a, kao i smernice za dalji rad Vašeg brenda.)
Ukoliko ste zainteresovani, kontaktirajte nas putem DM-a, gde ćete dobiti više informacija o uslovima akcije. Nakon izvrsene uplate na dinarski račun fondacije (Budi human: 160-6000001381533-66), neophodno je da nam pošaljete skrinšot ili fotografiju uplatnice kao dokaz.
Napomena: Ovo nije darivanje. Vazno je da ispoštujete gore navedene uslove kako biste dobili kvalitetnu uslugu u datom roku.
ENGLISH VERSION
Inspired by the swift response of Vranje, Serbia, and the entire region, we have decided to start a charity to help our Vukan beat SMA.
If you've been contemplating changing your visual identity and you would also like to help Vukan walk, laugh, live normally, and grow, then you are in the right place. Aether Studio offers redesign and consulting services free of charge if you donate the following amounts for Vukan's treatment:
LOGO REDESIGN - 250EUR
(Includes the initial consultation, color and typography direction, and other guidelines.) ** OVO mi se ne svidja :D
CONSULTATIONS - 50EUR
(Includes the analysis of your brand and .... by the marketing and design team of Aether Studio, as well as guidelines for further development of your brand.)
DM us to receive more information about the charity.
Note: this is not a gift. You are required to meet the conditions mentioned above to receive quality services on time.
24/12/2021
Wishing you all a wonderful Christmas.
Love, .online
20/12/2021
*Singing Mariah Carey All I want for Christmas is you*
Beautiful envelopes, paper bows and much more made by amazing Mina over at .
19/12/2021
In the spirit of the holidays, we have focused on one of our first clients ✨
The beautiful combination of script and sans-serif brings memories of reading this quote for the first time:
“Type is saying things to us all the time. Typefaces express a mood, an
atmosphere. They give words certain coloring.”
This is precisely what we’ve done. The script typeface used evokes the feeling of warmth and handwritten/handmade gifts whilst the sans serif provides stability and modernization that it needed.
16/12/2021
Another very important point when working with a brand that designers often leave out is the variation of a logo. Why do these matter you may wonder?
Well very often your logo will be applied in print, animation, and any other digital format and you may be facing more work afterwards.. Thinking ahead about the purpose for each logo variation saves you the trouble of client complaints and bad referrals. Whilst designing a logo thinking about where it will be applied, generate mockups and test what works the best! After all, practice makes perfect 👩🏻💻
We‘ve had an enormous pleasure working with on their brand identity while back and it is timeless, it is bold and both its variations will not go out of style.
Website design and development for Shishmish Film. We progressed from the logotype onto the bold typography and dark mode - so stereotypical - which ushers this brand into edginess and creativity, filled with visual display of their work.
The entire website is ever-changing and in motion, thanks to the GIFs which swarm the home page, and hand-drawn elements add creative flair and is entertwined through the entire site.
We kindly ask you to visit shishmish.film and show some support for the new and upcoming film talent 🦇
22/11/2021
Latest work:
Brand identity creation for Shishmish Films, a film service production company operating in Serbia, Montenegro, Bosnia and Macedonia.🦇
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Shishmish (Šišmiš) means ‘Bat’ in Serbian, and the word itself seems playful with loads of Shh sounds in such a small word. This dark playfulness of the word Shishmish and the bat itself inspired us to creatE this hand-drawn bat paired with bold and heavy typography.
19/11/2021
Walter Landor is the epitome of an entrepreneur: working away from his living room, his drive of passion and vision has led him to Levi’s, Marlboro and Coca Cola.
Does he know something we don’t? Some nuances do change with the passing of time, but the core principle remains; people have, and always will, create an image of brands in their minds, an image they want to identify with and celebrate themselves through it.
The sooner we learn this the easier branding becomes.
Visual identity for .
So here’s the story:
Our client reached out with a wish to create an organic blueberry brand that would stand out from the rest on the market. His wish was to start selling his organic berries, grown peacefully under the Rudnik mountain, directly to the customer, avoiding the price markup imposed by the large commercial chains and resellers, also wanting to venture into selling directly to consumer which would mean more sustainable packaging and a lesser carbon footprint to our mother Earth.
And we loved it.
Our first brainstorming took us straight to discussing values: what does it add to the world, and which unique feature was the one distinguishing them from others. What the main emotion it carries. What good it brings.
The answer was purity.
There is something innocently good about blueberries themselves; they are so beneficial, and have several incredible (and study-backed) health effects, yet carry very little sugar and allergens in them, and they even taste good! Add that goodness to the fact that these blueberries are grown in the untouched nature of central Serbia, and you have a pure, gentle superfood.
Bobica was born.
19/10/2021
A colour palette with a digital campaign suggestion for .
Bobica (n.) - a berry, a small juicy fruit without a stone
It is a humbling feeling when you know you’ve hit the spot. That were our sentiments when creating this brand; every single detail about this brand fell into place.
The story behind the branding process coming soon. 🍓🔵
14/10/2021
The main pattern we see in clients is that they come requesting a ‘logo’. We ask ‘What is a logo?’. Silence. No response. It is difficult to design such an abstract thing.
In our world, your ethos comes before logo design. The motive is what we look for. We ask the whats and whys of your work. We ought to know what made you move out into that business, and what’s the worst thing that could happen to your brand. We aren’t looking for phrases such as ‘lower profit margin’, ‘decreased capacity’ or even the dreaded word, ‘engagement’. Our focus is elsewhere; we want real, genuine human connection.
Sagi Haviv is the magician of the brand identity world; he understands that the ‘spirit’ of the brand precedes the design. Have you thought about your brands spirit?
05/10/2021
Are you in awe of great ?
What is the mystery behind here’s a basic guide into structure of typography which we will share on a (somewhat) regular basis so you could understand our ‘corporate lingo’…
…Just kidding, we never use corporate lingos ✌️
Here is the anatomy of typography for all of you type aficionados.
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