Built By Coach Joss

Built By Coach Joss

Personal training & online coaching for intermediate to advanced individuals seeking to build lean muscle and improve body composition.

Contest Preparation
Physique Transformations Hi 👋

I’m coach Joss, I specialize in contest preparation and physique transformations. I work with intermediate to advanced individuals seeking to build lean muscle and improve their body composition. Wether your goal is to break through plateaus or attain extremely low levels of body fat with a great deal of muscle mass, I can help you


Three years of pure bliss with my beautiful and loving wife. It’s crazy to think that this already our third Valentine’s Day together! But, even crazier yet is that this is our first as husband and wife. 🖤🖤🖤

I love you my forever favourite. 🖤


Forever marked with my love and commitment to . This black rose tattoo represents what was and still the most beautiful day of my life.

To this day, November 18th 2023 still feels like a dream. It was so surreal that I’m still at a loss for words when it comes down to describing how perfect every little moment was.

you were the most beautiful bride and I’m beyond proud and happy to call you my wife, my best friend, my everything. I love you.

I can’t thank you enough for how perfect this piece is. You nailed it.

Photos from Built By Coach Joss's post 20/12/2023

One week into the off season push and I already can't wait to get back to this but for now, we push for size.

I can honestly say that I enjoy every bit of this. I enjoy the structure, the discipline, the mindset, the focus, the intensity... All of it. Off season or pre-contest. It doesn't matter. Bodybuilding is 365:24/7.

And yes, it does get tough, even when you enjoy it. It also does get uncomfortable at times but as the saying goes...

"Be willing to be uncomfortable. Be comfortable being uncomfortable. It may get tough, but it's a small price to pay for living a dream."

- Peter McWilliams -

So let's keep pushing and let's stay uncomfortable.


With you, even the simplest moments become the sweetest memories.

I can’t believe it’s already been a month.

I love you more & more everyday.


The man in the mirror is your competition.

Regardless of where you are in life, or what your goal may be... It's only human nature to be our own worst enemy.

The minute you can make peace with that is the moment you will exceed above all limitations and expectations.

As he saying goes, "He who says he can and he who. says he can't, are both usually right".

- Confucius -


When it comes down to training, fitness and/or bodybuilding, no matter what the goal is, you have to be willing to put in the work required to achieve it.

There's simply no substitute for hard work. He or she who is willing to outwork their opponent typically comes out on top. Plain and simple.

So before pointing the finger ask yourself did I give it my everything? Did I put my best efforts forward day in and day out. Did I do the work?

Bottom line, you get back what you put in.

Go hard.


Stumbled upon this quote by Will Smith…

You don't set out to build a wall. You don't say “ I'm going to build the biggest, baddest, greatest wall that's ever been built.” You don't start there. You say “I'm gonna lay this brick as perfectly as a brick can be laid,' and you do that every single day, and soon you have a wall.”

Only thing is that when it comes down to bodybuilding, it’s plate by plate.

That applies to both the kitchen and in the gym.

Photos from Built By Coach Joss's post 07/12/2023

The minute you get away from fundamentals - whether it's proper technique, work ethic or mental preparation - the bottom can fall out of your game, your schoolwork, your job, whatever you're doing.

- Micheal Jordan -

Keep it simple.
Keep it real.


You can't fake :
• Consistency
• Intensity
• Attitude
• Effort

The results will speak for themselves and expose you regardless what BS story you keep telling yourself or others. Bottom line, this is on you, always has been and always will. How bad do you want it?

If you're serious about results, comment below or DM me. I want to help you reach your fullest potential.

1:1 PT & coaching available at New Body Dimensions, Ottawa, ON.

Online coaching available at [email protected]



No matter how much a lazy person may want something, he or she will never get it.

A hard worker will get everything he wants.


New week, same razor sharp focus.


The words “I do” is a commitment to forever and so is this ink 🖤


I swear that you’re perfect.


Hope you know I could stay here forever.


All I see is you 🖤


Integrity & transparency are things I whole heartedly stand by.

Anyone who knows me well knows that I am a real no BS kind of guy and that I take pride in everything I do as I strongly believe that how you do anything is how you do everything.

It only made sense to align myself with a brand that shares the same values and ideologies as me. I am pleased to announce that I am now a Believe Supplements Affiliate. You can use my discount code and save 15% off your purchases. Click the "Linktree" in my bio to shop and save.

Thank you for this opportunity.

Thank you everyone for the continuous support.

Looking forward for what's to come.


Once upon a time, there was a boy who loved a girl. They ran away together and lived happily ever after. The end.

1 week till forever. 🤩

Love you. 🖤


One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through
life, never deciding to master anything in particular.
- Tony Robbins -

We often find ourselves overwhelmed, distracted and paralyzed by our lack of vision, focus and direction. When your vision is clear, you have a decisive direction and with that you can focus your energy into making your vision a reality.

Set goals. Focus. Direct your energy. Conquer.


Working hard for something we don't care about is called STRESS! Working hard for something we love is called PASSION.

Do what you love with passion and success won't be far away.


What does stacking plates, slaying weights, and accumulating wins all have in common? They generate MOMENTUM!

Keep pushing. Keep fighting. Keep winning. It's the only way to maintain momentum.


You did it .fit 👊🏻

Over 6 months of blood, sweat and tears went into this. There was highs, there was lows, moments of struggle and moments of triumph but you never gave up.

This past weekend you’ve accomplished a longtime goal of yours and you finally set foot on stage at your absolute best yet!

I’m beyond proud of you and I’m so happy I was able to be a part of your journey.

Let’s do it all again 2024 but better again.


I’m beyond proud of what you’ve accomplished.

You’re work ethic, determination and passion is second to none.

You brought your best to date today and you did it with such grace on stage.

Enjoy the little victories. Stay focused on your goals and believe in your abilities to achieve what ever you set your mind to.

As she would say herself: On vas l’avoir hahaha!


No man is more unhappy than he who never faces adversity. For he is not permitted to prove himself - Seneca
Stoic, yes, but in this case fitting. I'd be lying to say that the want, the intent and the will to win wasn't the mindset going into the 2023 Canadian National Pro Qualifier.
Unfortunately, I fell short and came in 3rd in the Men's Open Super Heavyweight Class. That said, I cannot say that I am unhappy with the outcome. I was at my best on that day and I could not ask for anything more.
This is an opportunity to learn, grow and come back better come 2024. I will prove myself then and face all adversity.


60s Individual posing routine from the 2023 Canadian Physique Alliance Canadian National Pro Qualifier.

I'm hoping to get the official and professional video in the next few weeks so that I can the high quality version with you.

This is definitely one of my favourite.


2023 Canadian National Super Heavyweight Prejudging Comparisons Video
Short clip of Prejudging Comparisons from the 2023 Canadian Physique Alliance Canadian National Pro Qualifier Super Heavyweight class.
I'm hoping to get the official and professional video in the next few weeks so that I can share the high quality version with you.
Looking back, I'm very happy with what Coachlittlejoe and I brought to the stage.


When lays out the game-plan prior to your final working set and you realize that he's dead serious about emptying the tank 😅

If there's one thing I can for sure take away from this contest prep that will serve me in the future, it's to be RELENTLESS. Sounds cliche, I know... but in all honesty, this prep was different. I had my coach with me by my side pushing me day in and day out. Joe never let off the gas. He pushed me beyond what I thought I was capable of daily. I remember some of the nastiest sets had me thinking it's either I literally fail and get crushed or pass out... but Joe had a way of getting in my head and getting me to push past those fears and comfort zones. I'm forever thankful for those moments as they have only made me stronger. Literally.


About this past weekend…

🥇 Super heavyweight bodybuilding
🏆 Overall bodybuilding

Annabel Forgues - you’re truly the MVP of the weekend. I’m literally at a loss of words as to how amazing you are. I can’t thank you enough for everything that you do for me.

Cedrik Carriere - you’re that ride or die friend that wants nothing more than to see you succeed. I can’t thank you enough for being in my corner.

Joe Seeman - you’re the best. You’re ability to push me beyond what I thought I was capable of is insurmontable. You’re approach to coaching is second to none. I can’t thank you enough for your time and knowledge.

Antwane Hamlett - you’re posing advice and coaching cannot be rivaled. I can’t thank you enough for taking my posing and presentation to that next level.

Éric Caron & Ian Casiple - you both keep in check and in optimal shape to perform. You both go above and beyond for me. I can’t thank you both enough for your energy and efforts.

Canadian Physique Alliance - thank you for giving Canadian bodybuilding such a great credible platform and for giving the athletes the greatest opportunity possible to be recognized.

Lastly, a special thank you to everyone who made it out in person to come watch. Your support is greatly appreciated.

To those of you who couldn’t make it but took the time to message and or congratulate me, the same goes to you!

Curd Hos
Amber Tapp
Scott Anderson


FOCUS is a muscle and like all muscles it needs to be trained and developed.

Set a goal. Take action. Commit from start to finish. Challenge yourself. Get out of your comfort zones and don’t leave room for any negotiations.

Do this for a week, a month, a year… keep compounding wins. Focus, discipline, and consistency compounded over time leads to massive results and success.

Pump brought to you by Warning 2.0 | Training fuelled by Opti EAA & Carbload |
Use discount code JOSS15.
XPN World

Our Story

Trainer, competition prep coach and competitive amateur bodybuilder. Joss has been working as trainer for the past 8 years, competing for the past 6 years and has now been a competition prep coach for the past 5 years.

Joss has won and placed top 5 in numerous bodybuilding competitions such as:

  • 1st place Super Heavyweight Bodybuilding & Overall title at the 2018 CPA Ottawa Championships

  • 5th place Heavyweight Bodybuilding at the 2016 OPA Toronto Provincial Championships
  • Videos (show all)

    60s Individual posing routine from the 2023 Canadian Physique Alliance Canadian National Pro Qualifier. I'm hoping to ge...
    2023 Canadian National Super Heavyweight Prejudging Comparisons Video. Short clip of Prejudging Comparisons from the 202...
    Are you training with intent? Are you putting purpose into every training session?Training with intent means the entire ...
    Enough with the cardio posts... Let's talk about "THE TRAINING"The main objective in bodybuilding or behind any successf...
    SINKING these reps with ease this week!Must be the extra MOBILITY work I’ve been incorporating. MOBILITY is often OVERLO...
    Traps taking over? Have a hard time isolating the medial delt?Try doing your lateral raises with your chest pressed up a...
    Not too sure when Gyms and Fitness centres are re-opening.There are some tentative dates out there, but who knows...ONE ...
    Easy & effective home friendly lying leg curls. If you’ve got bands and something real solid to tie em to, you’d be surp...



    Opening Hours

    Monday 09:00 - 19:00
    Tuesday 09:00 - 19:00
    Wednesday 09:00 - 19:00
    Thursday 09:00 - 19:00
    Friday 08:00 - 14:00