Miranda Pyette
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We help dealerships and automotive vendors grow through powerful content, smart strategy, and a clear brand voice. Authentic. Impactful. Results-driven.
08/07/2026
One of the most common questions we get from dealerships: "Why would we need a content visit?"
Because the best social media content rarely happens by accident.
While photos and videos captured by dealership teams are valuable, content visits give us dedicated time to create a larger volume of intentional, strategic content that can be used across Instagram, Facebook, TikTok, LinkedIn, Stories, Reels, and more.
They allow us to capture:
✔ Real team members
✔ Customer interactions
✔ Behind-the-scenes moments
✔ Inventory walkarounds
✔ Vehicle deliveries
✔ Community involvement
✔ Event coverage
✔ Trending content opportunities
And most importantly, they help us create content that feels authentic.
We've consistently found that content featuring real people, movement, personality, and genuine interactions tends to outperform highly polished, static content on social media.
Content visits also take pressure off dealership teams.
Instead of relying on busy sales, service, or management staff to capture content throughout the month, we can arrive with a plan, create a large volume of content efficiently, and leave with enough assets to support future campaigns.
The best part? Content visits aren't limited to the dealership.
We've captured content at:
📍 New vehicle launches
📍 Industry conferences
📍 Dealer Huddle events
📍 Auto shows
📍 Community events
📍 Concerts
📍 Sponsorship activations
📍 Charity events
Wherever your brand is showing up, there's an opportunity to create content around it. Because at the end of the day, social media isn't just about posting.
It's about creating enough quality content to consistently tell your story. And that's exactly what content visits are designed to do.
06/07/2026
Luxury dealerships often make the same mistake on social media. They believe being premium means being cautious.
So they avoid showing their people.
They avoid trends.
They avoid personality.
They avoid anything that feels too human.
The result? A feed that looks polished, but gives customers very little reason to engage.
Here's what we found after 60 days working with a Mercedes-Benz dealership.
The strongest-performing content wasn't the most polished vehicle photo. It wasn't the most detailed product feature. And it wasn't the most expensive piece of content produced.
The biggest gains came from:
→ Team participation
→ Customer moments
→ Community involvement
→ Short-form video
→ Consistent posting
Why? Because people don't build relationships with logos. They build relationships with people.
One of the biggest misconceptions in luxury automotive marketing is that personality somehow weakens the brand.
In reality, the opposite is often true.
When done correctly, personality strengthens trust.
Trust strengthens connection.
And connection drives engagement.
Luxury doesn't need to feel corporate.
Luxury doesn't need to feel distant.
Luxury doesn't need to feel untouchable.
It can still be aspirational while being approachable.
The dealerships seeing the strongest results today aren't sacrificing their brand standards. They're simply finding ways to bring the people behind the brand into the conversation.
We’re proud to be a Canadian company helping dealerships tell better stories, build stronger communities, and create meaningful connections across the country.
From our team of 22 women working with dealers from coast to coast, every strategy, every piece of content, and every partnership is built with one thing in mind: purpose before product.
Thank you to the clients, partners, and communities who trust us to tell your stories. We’re proud to be part of yours.
Happy Canada Day from all of us at Purpose Automotive. ❤️🇨🇦
Happy Social Media Day to everyone whose screen time report should probably stay private. 🫣
One of the biggest misconceptions about social media is that it's all photos, videos, trending audio, and aesthetic coffee shop meetings.
And while those things do happen from time to time, they're only a small part of the job.
What people think we do:
✨ Take photos
✨ Film videos
✨ Scroll TikTok
✨ Come up with fun ideas
✨ Make things go viral
What we actually do:
📊 Analyze performance data
📈 Track trends and platform changes
📝 Build content strategies
📅 Manage content calendars
💬 Respond to comments and messages
🎥 Film, edit, revise, and edit again
📣 Manage paid advertising
📋 Coordinate approvals
📞 Meet with clients
🚗 Travel to dealerships
📉 Review analytics
📱 Monitor multiple platforms
⏰ Work around algorithm updates, deadlines, and last-minute requests
Social media has evolved far beyond posting content.
Today, it's a combination of marketing, communications, customer service, creative production, advertising, analytics, and business strategy all rolled into one.
The content you see on your feed is often the final 10%.
The planning, reporting, collaboration, testing, optimization, and problem-solving behind it are where most of the work happens.
So today, we're celebrating the social media managers, content creators, strategists, videographers, photographers, community managers, designers, and marketers who somehow keep all the moving pieces moving.
Happy Social Media Day from the team at Purpose Automotive. 🩷
One of the biggest misconceptions about dealership social media? That it's just posting photos and videos.
The reality is that effective social media requires strategy, analytics, audience research, community management, creative direction, trend analysis, and ongoing optimization.
Every post has a purpose. Because the goal isn't just to create content. It's to create content that drives awareness, engagement, and business results.
And yes, cool girls have cool jobs. ✨💁♀️
We're excited to officially kick off our partnership with SiriusXM Canada Auto.
This summer, Purpose Automotive and SiriusXM Canada Auto are collaborating on a content initiative centred around the exclusive Live Nation concert experiences at RBC Amp's SiriusXM Lookout.
Over the coming months, we'll be working alongside creators and dealer partners to capture the moments that make these experiences memorable, from the anticipation before the show to the atmosphere, energy, and everything in between.
For us, this partnership is a great example of what modern social media looks like. The best content doesn't always focus on the product itself. Sometimes it's about the experiences connected to it, the stories people tell, and the moments they remember long after the night is over.
We're proud to be leading the content strategy, creator coordination, and on-site storytelling behind this initiative, and we're excited to bring it to life all summer long.
Thank you to the SiriusXM Canada Auto team for trusting us with this partnership.
A lot of dealerships come to us feeling overwhelmed by social media.
They know they need to be posting consistently. They know video matters. They know customers are researching online before they ever walk into the showroom.
What they don’t have is the time to build a strategy, plan content, coordinate with staff, keep up with trends, review analytics, and somehow fit it all into an already packed schedule.
That’s why our onboarding process is so important.
Before a single post goes live, we take the time to learn about your dealership, your team, your goals, your inventory, your audience, and what success actually looks like for your store. We build a strategy around your business, not a template we’ve used a hundred times before.
From there, we handle the heavy lifting.
Content planning. Communication. Content creation. Reporting. Strategy adjustments. Performance reviews. The day-to-day work that keeps your social media consistent, relevant, and aligned with your goals.
Our goal isn’t to create more work for your team.
It’s to make social media feel easier, more organized, and more effective than it did before.
Because when the foundation is built properly, everything else starts to fall into place.
“Consistency without direction is just noise.”
Ariana fit into the team pretty quickly after saying that 👏
We’re so excited to officially welcome Ariana to the Purpose Automotive team as one of our new Account Managers. Her mix of creativity, strategy, and genuine passion for automotive content made her feel like such a natural fit from the start.
One of the things we already love most about Ariana is how intentional she is with content and storytelling. She cares about creating things that actually feel real, human, and worth paying attention to online.
A few things you should know about Ariana:
• she’s been passionate about cars since she was a teenager
• she loves content that tells a story instead of just filling a feed
• she notices the details most people miss
• and her dream garage includes both a Porsche 918 Spyder and a Toyota GR86 😍
We already know she’s going to bring such a strong creative perspective to the team and we can’t wait for everyone to see it 💻✨