Designholmen

My side hustle is about to have some fun at

Come for a visit! I’ll be selling my Swedish folk art inspired designs at BOOTH P43 from December 2-7!

Hope yo see you there!

We are excited to announce the launch of the new Downtown Brampton brand, a collaboration between Design Holmen, Bespoke Cultural Collective, and the BIA. This project involved a comprehensive brand refresh, including new strategies for organizational positioning, branding, and communications.

Our research showed a clear need to boost community pride, engage a younger demographic, and modernize the BIA’s brand to reflect Brampton’s current energy and progress.

We developed a three-pronged messaging approach:

- “Always in your corner”: Positions the BIA as a community champion and ally for local businesses.
- “Feel the beat”: For all events and programs.
- “The next downtown”: For future planning, construction, and progress communications.

This system allows for targeted and effective messaging across all brand needs.

Drawing inspiration from “always being in someone’s corner,” our design features a dedicated creative corner within the “DB” letterforms. This corner serves as a space for various icons, including civic elements like the rose (representing “Flower City”), the clock tower, and the “Four Corners” intersection, as well as elements conveying creativity, affection, and vitality.

The design also integrates with the “feel the beat” messaging by incorporating existing BIA program icons and branding assets into the “DB” logo’s corner. This ensures the BIA logo organically supports its programs without appearing as an afterthought.

The brand’s main goal is to be adaptive, encourage community engagement, and help individuals visualize their own space within the community.

We thoroughly enjoyed collaborating with the enthusiastic BIA team. We extend our thanks to the team: Louroz Mercader, Gabe Abass, Ashley Morrisey, Mooskaan Gupta, Juliana Rivas, Gurleen Bassi, Daniel Simpson, and Ryan Gaw.

Special thanks also to Christina (Strategy), Steven Tachauer (design) and Adam Damiani (Animation).

I’m at the OOAK show for the first time and so is my client! It’s so lovely to walk by the booth (N-30) and see the brand that I created❤️❤️❤️ Looking good 😍!

I'll be at the Toronto Stationery show this Saturday, October 19th from 10am-5pm. Come down to the Parkdale Hall and check out my Swedish Folk Art inspired cards, prints, stickers, wrapping paper and totes! If you miss it you can find all my products online at designholmen.com/store

If you spend over $75, you get a free tote!
And if you buy 5 cards you get 1 free!

See you there!

2024 done!

Having worked on both branding and wayfinding for the Bentway it was extra special to stand in this urban outdoor cathedral and marvel at how amazing this space really is and how well it serves our community. 🙌🏼🙌🏼🙌🏼

Cowanation 2024, our annual street sale on Cowan Avenue is less than a week away! See you Saturday June 1st! The sale usually gets going around 8am and goes until about 4pm.

It’s always so much fun designing the posters for this wonderful community event! I’ll also be selling all my greeting cards and art prints so come on down and check it out!

See you next Saturday!

in Kensington market has a gorgeous dark turquoise brand palette. The whole facade is this beautiful colour. I did a small run of my Scandinavian fika card to match! Go for an ultra delicious cardamom latte and check the cards out.

If anyone is interested in a custom card just give me a shout!

Save the date🐝

A month from now, on June 8th, I’ll be participating in the under the

I have 4 free tickets for anyone who wants to come and experience this super fun community event!

I’ll be selling my greeting cards and art prints. Lots of fun card bundles with Scandinavian flare!

Anyone ready for a “fika”? ☕️🥐🇸🇪
I’m working on a Scandinavian bundle of cards and here’s the first one! It celebrates the Swedish pastime of taking a break to enjoy a coffee and a treat.

I can’t decide on the colour scheme.
Full swede OR stick the palette? What do you think?

Mother’s Day is just around the corner❤️!

Have you bought the queen who gave birth to you, nurtured you, supported you a card yet? It’s not too late. Head over to my website designholmen.com/store and give that woman what she deserves!

25% of proceeds will be donated to The Redwood…for women and children fleeing abuse.