Leading With Nice
Let's talk about leadership. Or simply GET HuGS.
In support of Mathieu Yuill's upcoming book, Leading With Nice, Mathieu will be sharing articles, news and insights on the six qualities every nice leader exemplifies: Gratitude, Empathy, Trust, Honesty, Generosity and Service.
07/28/2025
Meet Sam—the creative engine behind so much of what you see from us. 🎨📸
From livestreaming Sunday services at Causeway Coast Vineyard to crafting logos, websites, and the occasional animated flourish, Sam’s spent over a decade bringing ideas to life across industries.
He calls Northern Ireland’s stunning north coast home, where he lives with his wife Alyssa and their joyful (and very fluffy) Newfoundland, Scotia.
07/14/2025
💬 “Our team and organization both won.”
Nadia from Sienna Senior Living shares how Leading With Nice helped sharpen her team’s skills and boost collaboration.
Stronger communication starts here.
🧠✨ AI isn’t your marketing strategy—it’s your intern.
“If you're using AI like a magic wand for your marketing, you're probably setting yourself up for failure.”
AI is powerful, yes—but it can’t replace strategy, creativity, or the human connection your brand needs to thrive.
07/02/2025
If you’ve seen something smart, sharp, or scroll-stopping from us lately, chances are Ara had a hand in it. 📣✨
With a heart for community and a mind for strategy, she’s been behind the scenes helping women’s foundations boost their presence—and now she leads our marketing efforts with that same purpose-driven energy.
Originally from Nigeria and now soaking up Toronto life, Ara’s the type to discover the coziest café on a side street and be halfway through a novel before you’ve finished your latte. ☕📚
06/12/2025
We’ve set up shop at COCA!
Come say hi to Leading With Nice at our booth at the COCA Conference in Mississauga! 👋
Whether you’re here for snacks, strategy, or some signature dad jokes, we’ve got you covered.
✨ Let’s talk about how clarity cures frustration—and how you can connect more deeply with the students you serve..
Swing by, scan the QR code, and enter to win an iPad!
05/23/2025
“They helped us see clearly.”
Huge thanks to Amy Gorecki from the Science Teachers Association of Ontario for sharing how Leading With Nice brought clarity, focus, and support during a time of transition.
Struggling with communication or direction? We can help.
05/16/2025
Not all heroes wear capes—some carry clipboards and hockey whistles. 🏒📝
Coral is the steady hand behind our non-profit client work, juggling everything from conference planning to member support. She’s also coached and reffed youth hockey and soccer, because of course she has.
Now calling Toronto home (after stints in Niagara and Kingston), Coral spends her winters on a snowboard and her summers chasing the open road with her partner.
05/12/2025
“StoryBrand Experts.”
Cindy Bodach from Muskoka Woods says it best:
“Leading With Nice brought immense clarity and helped us create high converting customer and recruitment messaging.”
Want the same results? Let’s chat.
05/08/2025
Say hello to Jamie Hunter, the voice behind much of our content!
When he’s not helping turtles cross the road or tending to his backyard wildlife garden, Jamie Hunter is shaping stories as our Content Manager.
With two decades of experience in national media and communications roles at Harbourfront Centre and U of T, Jamie brings a sharp eye and steady hand to our content. He lives in Dundas, Ontario, with his family—and more than a few curious insects.
05/02/2025
Yesterday, the Leading with Nice team spent the day at Crock A Doodle for some creative team building. Great conversations, a few unexpected artistic talents, and a fun reminder of the power of stepping away from the usual routine.
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