Phill Smith

Know Your Customers

When it comes to writing your ad copy

Marketers think there are combinations of words that only copywriters know that magically compel people to buy.

Thinking this way is a mistake because

👉 it slows you down
👉 it stops you from testing
👉 it distracts you from what’s important

And it ends up costing more than it would have if you had just hired a copywriter in the first place.

Are there formulas?… yes!

Power verbs and proven headlines combos?... sure!

And will hiring a copywriter give you better results than you trying to write your own copy?… probably!

But copy is not the cake.

It’s the icing

If you have a sh*tty offer

The copy won’t matter.

And if you have a great offer.

The copy still won’t matter.

Copy will only amplify what’s working.

But it can’t fix something that’s broken!

If you’re not getting sales

Start with your audience.

Then craft an offer around solving one of their problems.

Communicate the problem your customers are dealing with in detail.

Tell them how your offer can help.

Remove some risk.

Add some scarcity.

And you're good 👍

Once you’ve validated your offer and made some sales

Then you can hire a copywriter to amplify your results!

P.S. If you want a 5-point checklist that we use to make any offers irresistible, comment “offer,” and I’ll fire it off to you.

Business owners, you're just one stranger away from acquiring a new customer, so make sure you win them over! 👊

People aren’t born with knowledge…
But as humans, there are typically 5 stages we go through when we discover something new…

And when we align our marketing with these stages, it’s much easier for our customers to understand how our products or services could make their life better.

In this post, we'll show you the 5-stages of awareness and the goal of each so you can leverage each stage to 10x your outcome.

Follow our tips and let us know how it goes. 🙂

And FOLLOW US for more tips on growing your business!

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Marketing isn't just about selling.

It's about communicating the value you offer in a way that people understand.

Want to know how to use hashtags to boost your reach and grow your audience?

are a great way to do just that. By using the right hashtags, you can get your posts in front of more people who are likely to be interested in what you have to say or sell...

In this post, we’re going to show you how to find the right hashtags for your brand and how to use them to increase engagement and reach...

Follow for more tips on growing your online store!

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𝐘𝐨𝐮’𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐡𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐰𝐚𝐲!

When it comes to getting more reach with hashtags...

Brand owners tend to use hashtags that are similar to their competitors.

This is a mistake because every account is different, even if they’re in the same niche and marketing to the same audience.

By using the wrong hashtags for your account, you end up not getting much exposure outside of your followers because you either don’t have enough engagement or the hashtag doesn’t have enough engagement.

Instead, if you use hashtags that have an average engagement rate similar to your average post,

🔥𝗬𝗼𝘂’𝗹𝗹 𝗵𝗮𝘃𝗲 𝗺𝘂𝗰𝗵 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗿𝗲𝗮𝗰𝗵
🔥𝗬𝗼𝘂’𝗹𝗹 𝗴𝗮𝗶𝗻 𝗺𝗼𝗿𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀.
🔥𝗮𝗻𝗱, 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲𝗹𝘆, 𝘆𝗼𝘂’𝗹𝗹 𝗴𝗮𝗶𝗻 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

So next time you choose hashtags for your posts, choose the right hashtags and watch your reach explode!

If you want the list of tools we use to analyze and monitor hashtag size and engagement, comment “Hashtag,” and I'll fire that off to you!

Like, comment, or share if you also agree and hit the follow button.

⒞ Photo by Kenny Eliason

Small businesses have a lot of heart, but Marketing can be tough on a tight budget…

If you’re trying to grow your small business on a low budget…

🔥𝑪𝒉𝒆𝒄𝒌 𝒐𝒖𝒕 𝒕𝒉𝒆𝒔𝒆 9 𝒍𝒐𝒘-𝒄𝒐𝒔𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒐𝒑𝒕𝒊𝒐𝒏𝒔!🔥
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👉𝑾𝒂𝒏𝒕 𝒎𝒐𝒓𝒆 𝒐𝒇 𝒎𝒚 𝒑𝒐𝒔𝒕𝒔 𝒊𝒏 𝒚𝒐𝒖𝒓 𝒇𝒆𝒆𝒅?👈
👉𝑳𝒊𝒌𝒆, 𝒄𝒐𝒎𝒎𝒆𝒏𝒕, 𝒐𝒓 𝒔𝒉𝒂𝒓𝒆, 𝒂𝒏𝒅 𝒉𝒊𝒕 𝒕𝒉𝒂𝒕 𝑭𝑶𝑳𝑳𝑶𝑾 𝒃𝒖𝒕𝒕𝒐𝒏.👈
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Want to improve your business? - talk to more customers.

When you start an eCommerce brand, your focus shouldn’t be on your products more than on who the product is for.

Instead, learn marketing angles, sell on emotion, and create a memorable customer experience.

If money was no option, which would you choose to invest in:

- Shopify
- Facebook
- YouTube
- TikTok?

You may have the best product in the world,

But for some reason, it’s not selling as well as you’d hoped!

If you’re wondering why you’re having trouble selling it?

Why people are not buying?

Or why people don’t care.

This may be the reason.

🔥Here are 5 reasons why your product may not be selling.🔥

👉 Want more of my posts in your feed? 👈⁣⁣⁣⁠
👉 Like, comment, or share, and hit that FOLLOW button. 👈

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𝗚𝗼𝗼𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗗𝗼𝗻’𝘁 𝗠𝗮𝘁𝘁𝗲𝗿!

When it comes to your business, your products don’t matter...

Think about some of the biggest companies in the world.

💩 McDonald’s
💩 Ikea
💩 Amazon

Many brands think that having a great quality product is all they need for their awesome product to sell!

The thing is that consumers…

❌ don’t buy products
❌ they don’t buy cool features
❌ they don’t even buy solutions

They buy 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦…

When you buy an Apple device, the quality of the phone is usually at the bottom of the list even though they position it at the top…

BUT if I built you a better phone and charged you the same amount, would you buy mine over Apple’s?

Probably not...

When you buy an Apple, you buy the convenience of the eco-system, the status, the familiarity etc, and the quality is just a table stack, not the deciding factor.

👉 McDonald’s does NOT make the best burgers, yet they sell more burgers than anyone in the world.
👉 Ikea does NOT make the best furniture, yet they sell more furniture than anyone in the world.

Instead of focusing on creating exceptional products… focus on creating exceptional OUTCOMES!

Wouldn't you like to know more about how your products can be positioned and branded? Stay tuned for our tips this week.
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© Photo by Kroshka Nastya on Freepik

Ever feel like you're putting so much effort into your Instagram but your engagement is non-existent?
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Whether you're looking to get more followers or simply attract more likes and engagement, these tips will have your Insta game on fire. 🔥📲
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In this carousel, I list 6 easy ways to boost your Instagram engagement and get you unstuck.
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👉 Like, comment, or share, and hit that FOLLOW button. 👈⁣⁣⁣⁠
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