CPRS Toronto

National Lipstick Day (July 29) celebrates one of the most iconic products in the global beauty and fashion industry.

Lipstick has a long cultural history dating back thousands of years, with evidence of its use in ancient civilizations for ceremonial, symbolic, and aesthetic purposes. Today, it remains a central element in fashion campaigns and beauty branding, often used to express identity, confidence, and creativity. In Canada, the beauty and cosmetics sector continues to be a significant part of the fashion and retail landscape.

In public relations and strategic communications, beauty and fashion campaigns rely heavily on visual storytelling, emotional resonance, and cultural relevance to connect with audiences and build brand identity.

Read the full story here: https://buff.ly/FxRYggO.

In today's fast-changing communications landscape, staying current requires more than following headlines. Building habits around continuous learning, industry engagement, and meaningful conversations can help communicators anticipate trends, strengthen their expertise, and provide greater value to their organizations. Here are several ways communications professionals can stay informed and connected to the evolving industry.

International Self Care Day (July 24) emphasizes the importance of intentional actions that support overall health and wellbeing.

Public health research consistently shows that self care practices such as adequate sleep, regular physical activity, balanced nutrition, and stress management techniques contribute to improved mental health, resilience, and long term quality of life.

In professional environments, especially in high demand fields like public relations and communications, prioritizing self care is essential for maintaining focus, creativity, and sustainable performance.

National Refreshment Day (July 23) highlights the importance of rest, recovery, and rejuvenation in supporting both personal wellbeing and professional performance.

Research in occupational health and cognitive science shows that short breaks and adequate hydration can improve concentration, reduce fatigue, and enhance creativity. These simple practices contribute to better decision making and sustained productivity throughout the workday.

In public relations and strategic communications, maintaining clarity of thought and creativity is essential. Encouraging healthy work habits supports stronger performance and more effective storytelling.

Communication has entered a new era.

With AI accelerating content creation and decision-making, communication professionals are being called to do more than share updates. Their role increasingly includes providing context, guiding employees through change, and strengthening trust across organizations.

This carousel highlights four corporate communication trends identified by IBM iX that are shaping 2026:
• Prioritizing the messages that matter most
• Explaining the reasoning behind decisions
• Strengthening authentic leadership communication
• Building trust through transparency around AI

These shifts reflect an important mindset for communicators: clarity, consistency, and context have become essential leadership skills.

Which of these trends resonates most with your experience?

Source: IBM iX – "Five Trends for Corporate Communications in 2026."

🤖 July 16 marks AI Appreciation Day, offering an opportunity to reflect on one of the most significant conversations shaping the communications profession today.

Artificial intelligence is transforming how we research, write and collaborate. Yet strategy, ethics, relationship-building and empathy remain uniquely human strengths.

In her latest blog, Anmol Harjani explores how communicators can use AI responsibly while continuing to build trust and meaningful connections.

📖 Read the full article here: https://buff.ly/QSaKMZq.

💙 In recognition of Social Media Giving Day, we're exploring how communicators can create stronger online communities by leading with value.

Whether it's sharing knowledge, celebrating others or creating opportunities for meaningful dialogue, the most effective social media strategies focus on building relationships before seeking engagement.

In her latest blog, Anmol Harjani shares why giving—not selling—should remain at the heart of communications.

📖 Read the full article here: https://buff.ly/lvJhYO2.

Every message we publish contributes to how our organizations are understood.

Before communicating, it's worth asking a few important questions: Who is this message for? Is it clear? Does it build trust? Could it be misunderstood?

In her latest blog, Anmol Harjani explores five practical questions that can help communicators strengthen every message before it reaches their audience.

📖 Read the full article here: https://buff.ly/Zacws4y.

AI can help communicators work faster, but speed isn't always the goal.

Drawing on research conducted for her Humber Polytechnic capstone thesis, Marya Kalra explores why the strongest communicators aren't the ones who rely on AI the most, they're the ones who know when empathy, authenticity, and human judgment need to take the lead.

Quick tip from Marya Kalra: Treat AI as a starting point, not the finished product. Your ability to connect with people is what turns a good draft into meaningful communication.

👉 Read the full article here: https://buff.ly/jd8zgCo.

🌍 World Change Day reminds us that change is inevitable—but confusion doesn't have to be.

Behind every organizational change, new initiative or evolving strategy are people looking for clarity, honesty and reassurance.
In her latest blog, Anmol Harjani explores how thoughtful communication helps organizations build trust, reduce uncertainty and guide people through change with confidence.

💬 What's one communication practice that has helped you navigate change?

📖 Read the full article here: https://buff.ly/iim516q.