Humanity Agency

Today, we’re excited to share the launch of our rebrand for the Canadian Physiotherapy Association.

For more than 100 years, the CPA has helped shape and advance the physiotherapy profession in Canada.

As the Association looked ahead to its next chapter, this wasn’t about redesigning a logo — it was about creating a brand that could bring a bold strategic vision to life.

Together, we developed a refreshed strategy, brand architecture, visual and verbal identity, and relaunch campaign designed to support CPA’s evolution as a modern healthcare association and strengthen physiotherapy’s role in shaping the future of care in Canada.

Built to:
→ Elevate CPA as a healthcare association
→ Reflect a bold vision with a bold new identity
→ Connect beyond the profession to policymakers, partners, and the public

The result is a flexible brand system designed to create greater clarity, distinction, and impact — one built to move with the organization and the profession it serves.

Thank you to the CPA team for their ambition, partnership, and trust throughout this journey.

We’re proud to have helped translate their vision into a brand built for what comes next.
Explore the full case study →
https://www.humanityagency.com/work/transformingambitionintoimpact

Juneteenth 2026 brings community members, professionals, partners, allies, and changemakers together for an evening of reflection, culture, dialogue, and connection.

Hosted by our fellow MH3 Collective friends at Black Talent Initiative, this gathering commemorates Juneteenth as both a historic milestone and a powerful reminder of freedom, resilience, and collective progress.

Through storytelling, cultural performances, meaningful conversations, and intentional community-building, join us as we honour the past, celebrate the present, and imagine a more inclusive and equitable future together.

📅 June 18, 2026

📍 MH3 Collective, 366 Adelaide St W, Toronto

Learn more & register: app.blacktalentinitiative.network/juneteenth

What happens when a museum becomes more than a place people visit?

Thank you to Campaign Canada for featuring our rebrand for the Canadian Museum for Human Rights and the thinking behind the work.

A brand transformation designed to shift the Museum from architecture to action. From a destination to a catalyst for empathy, participation, and human connection.

Read more:
https://www.campaigncanada.ca/article/canadian-museum-for-human-rights-shifts-brand-from-landmark-to-living-monument/4gdbrryt7vz5mydmvsc039tzdt

We talk a lot about awareness, but on its own, it doesn’t do much.

People can see something and still not understand it, or hear a message without really feeling it. That gap between exposure and connection is something we’ve been thinking about a lot lately.

In this month’s Built for Changemakers, we share two very different pieces of work that come back to the same idea.

One is Love in a Dangerous Time for the Canadian Museum for Human Rights, which tells the story of the LGBT Purge through lived experience. The other is a national public awareness campaign we’re developing with Imagine Canada, focused on helping Canadians better understand their connection to the nonprofit sector.

Different contexts, but the same underlying challenge: how do you help people not just see something, but actually understand it?

Because that’s what moves people from awareness to belief, and ultimately, to action.

👉 Read the full newsletter at the link in bio

Changemakers Building What’s Next 👀

Bruce Sellery believes financial wellbeing should be accessible to everyone.

As a financial journalist, author, and CEO of Credit Canada, Bruce has spent his career helping Canadians understand not just money, but why they make the choices they do with it, and how those choices shape their financial health. Through his media appearances, books, and leadership, he continues to challenge the stigma around financial struggle while advocating for greater transparency, education, and support.

Under Bruce’s leadership, Credit Canada has expanded its mission to help more Canadians get out of debt and back into life through actionable advice, non-profit credit counselling, and innovative tools to take control of their finances.

Because Bruce knows that financial hardship is rarely just about money. It impacts your confidence, stability, and ability to live the life you want.

Changemakers like Bruce remind us that when people are given the knowledge, support, and dignity they deserve, they can reclaim control of their future and build what’s next.

At Humanity, we’ve had the privilege of working with Bruce and his team to help bring this vision to life, creating awareness that supports people not just in managing debt, but in moving forward.

Access shapes behaviour.

In our latest Built for Changemakers, we explore that idea through our work with Credit Canada.

💡 A campaign helping Canadians “See Life More Clearly”
📊 An impact report focused on real human outcomes
📈 And a growing shift toward exclusivity and gatekeeping in brand strategy

Some brands are working to remove barriers. Others are creating them.

Both influence how people act.

The question is how intentionally we design for it.

👉 Read the full newsletter. Link in bio.

Debt doesn’t just show up on a statement. It shows up in how people live.

In our work with Credit Canada, we started by listening. Through research and conversations, we uncovered how deeply money is shaped by early experiences and how living with debt impacts everyday life.

That insight led to a simple but powerful idea: See Life More Clearly.

By bringing the experience of debt into familiar, everyday moments, the campaign makes its impact visible and immediate. Not as an abstract financial issue, but as something personal and felt.

Because clarity doesn’t just change perspective. It changes what’s possible.

Design can be a powerful force for visibility, connection, and change.

We’re honoured to see our Vertu Capital rebrand featured by the Association of Registered Graphic Designers (RGD) as part of their International Women's Day’s spotlight on women-led and women-focused work.

Vertu Capital, Canada’s first female-founded private equity firm, is redefining what leadership looks like in the industry. Our role was to help bring that distinct, relationship-first approach to life through a brand that balances collaboration with clarity and authority.

Explore the full feature:
https://rgd.ca/articles/2026-designing-impact-women-led-and-women-focused-projects

Stories shape how we understand our past and imagine our future.

Our friends at the Canadian Museum for Human Rights have announced a Canada-wide call for illustrators of African descent to contribute to a powerful new Black history initiative.

The selected artist will help bring stories to life for the Ancestors Project, a community-driven initiative that highlights the experiences of Black communities and the histories that have too often gone untold. The work will be featured in the Museum’s upcoming permanent exhibit At the Knees of Our Ancestors, opening in 2026, along with a young adult book and digital storytelling experiences.

If you are an of African descent with ancestry in Canada, submissions are now open.

Learn more at the link in our bio!