EOK Consults

Digital Ad Spending Snapshot: BC Conservative Leadership Race

New data from the past 30 days shows a clear separation in online advertising activity among candidates in the Conservative Party of BC leadership contest.

Caroline Elliott leads the field with $32.7K in Meta ad spend — more than 2× the combined total of all other candidates. That signals a significant early advantage in digital momentum as campaigns compete for visibility and support.

Spending breakdown (Jan 15-Feb 13):
• Ian Black — $6.7K
• Kerry-Lynne Findlay — $3.4K
• Darell Jones — $3.2K
• Sheldon Clare — $649
• Peter Milobar — $101
• Yuri Fulmer — $21

As leadership races evolve, digital strategy often reveals which campaigns are prioritizing reach, persuasion, and momentum early.

Recent Ontario municipal races show a clear pattern:

Candidates with consistent, locally focused social content often outperform better-known rivals who go quiet online.

Digital doesn’t replace ground campaigns — it reinforces them, especially among voters you’ll never reach at the door.

We’re thrilled to share that EOK Consults is a 2026 Reed Awards Finalist. 🎉

The Reed Awards by Campaigns & Elections are among the most prestigious honours in political campaigning, recognizing excellence in strategy, innovation, and results across the industry.

We’re grateful to our incredible clients, partners, and supporters who trust us to play a role in their campaigns. Here’s hoping to bring it home and make Canada proud. 🇨🇦

We’re thrilled to share that EOK Consults is a 2026 Reed Awards Finalist.

The Reed Awards by are among the most prestigious honours in political campaigning, recognizing excellence in strategy, innovation, and results across the industry.

We’re grateful to our incredible clients, partners, and supporters who trust us to play a role in their campaigns. Here’s hoping to bring it home and make Canada proud. 🇨🇦

Starting digital too late is a major oversight that municipal campaigns make.

Building lists, credibility, and content rhythms months ahead changes the entire campaign dynamic once the clock starts.

By the time the writ drops, momentum matters more than intention.

Critical data for planning your next campaign effectively: link to the full blog on our website.

Ontario’s 2026 municipal races will be decided by candidates who can reach voters online as effectively as on the ground.

In the latest Campaigns & Conversions episode, we break down how candidates can campaign smarter using social media, digital ads, and targeted outreach, and why digital strategy now determines close races.

From Meta and TikTok to Google, YouTube, and multicultural engagement, we explore practical strategies for winning, plus key rules, budgets, and trends shaping Ontario’s local elections.

Check out the full episode, available on your podcast streaming platforms.

The smartest political advertisers aren’t using AI to replace thinking; they’re using it to move faster.

That theme came through clearly in a conversation with Megan Buttle, Natasha Wilson and Dennis Matthews, moderated during the Ad Wars Panel by EOK Consults’ Managing Principal Harneet Singh.

AI accelerates good strategy. It doesn’t substitute for it.

More insights from the panel with the link in the comments.

Harneet Singh, EOK’s Managing Principal, spoke with The Hill Times about the latest government advertising in Canada.

He shared how the Liberals’ $3M government ad reflects ongoing messaging strategies and how political digital advertising shapes voter perception today.

Full story on The Hill Times for more insights.

Our team had an incredible time at last week's Next Campaign Summit 2026! Harneet Singh moderated an engaging discussion on "The Ad Wars: Digital Advertising in 2026" panel with Megan Buttle, Nat Wilson, and Dennis Matthews.

We were happy to see the event bring together a full house of over 400 people, including engaged political professionals, advocacy leaders, and nonprofit organizers, all participating in insightful conversations on digital strategy.

The EOK team loved connecting with customers and friends throughout the day and sharing ideas that will shape campaigns in 2026.

Conservatives outspent Liberals by $1.2M in the 2025 federal election, with two-thirds of all campaign dollars going to advertising.

TV, digital, and leader tours dominated spending, shaping voter attention. Early fundraising and platform choices determined who reached voters first.

See the full report by Stuart Benson from The Hill Times for the complete spending analysis.