Dominique Fraser

At a conference in Vegas, I watched 200 entrepreneurs on the edge of their seats.

The speaker had been building up to her offer for 3 days. Her content was good—not revolutionary—but her energy was magnetic. Her pitch? Masterful.

Then she dropped the prices:
→ $25,000 for group coaching
→ $50,000 for mentorship with her team
→ $85,000 for limited personal access to her

I wasn’t shocked by the numbers.
I was shocked by how many people RAN to the back of the room to buy.

They hit capacity in minutes. I even lined up. I wasn’t selected. But I didn’t leave discouraged. I left determined.

Because I realized something game-changing.

She and I had the same number of followers—around 15,000.
We were teaching similar strategies (and I was even more technical).
She struggled with tech. I was automating webinars.
I had multiple trainings priced like hers.
I was speaking on stages. I had client results.

The biggest difference? Her prices.

She was charging $85K. I was charging $10K.
She had group calls once a quarter. I was coaching weekly, one-on-one.

At first, it made no sense.
How could someone offer less… and make millions more?

Then it hit me:
High-level clients don’t need hand-holding.
Only difficult clients want constant access. They want to explain why they didn’t take action instead of… taking action.

This woman didn’t have better content.
She didn’t have more credentials.
She simply positioned herself at a higher level—and named her price without flinching.

That was the turning point for me.

I stopped trying to justify my worth by overdelivering.
I shifted from "coach" to "transformational leader."
And I raised my rates to match the real value of the results I deliver.

Here’s the truth:
→ You don’t need to change your niche.
→ You just need to change your frame.

Comment 'FIRSTCLASS' and I’ll send you the link to join my $25 masterclass:
How to build, price, and position a $25K+ offer that sells.

It was 11:34 PM on December 23rd, 2010.
The night before Christmas Eve.

I had just launched a $7,500 program online—with zero modules recorded. No funnel. No email list. Just a bold idea, a landing page, and one post on social media.

Even my mom looked at me sideways, silently asking, “Who’s going to pay that much to work with you?”

Honestly?
I didn’t know either.

I gave myself an out:
“If less than 4 people say yes, I’ll refund them and call it a learning experience.”

But something wild happened.

Thirty days later, I stepped out of a client’s studio into the freezing night. Snowflakes melted on my face as I pressed the phone to my heart—another client had just confirmed her $7,500 international wire transfer.

She was client # 15

💸 In under a month, I had generated $112,500—all paid in full.
And I hadn’t even finished the course content yet.

Why did they say yes?

→ Because the transformation was crystal clear.
→ Because the price reflected confidence.
→ Because the positioning was perfect.

Most entrepreneurs would have waited:
Waited for perfect branding.
Waited for the perfect name (or logo)
Waited for all the videos.
Waited for 100 followers and a fancy funnel.
Waited for the perfect time.

But momentum doesn’t wait.
And neither did I.

That single launch changed everything.
It turned my creative studio into a 6-figure education business—and gave me the framework I still use today to help my clients sell $25K, $50K, and even $100K+ offers.

So, if you’ve been sitting on an idea...
If you’re tired of undercharging or over-delivering...

Comment 'FIRSTCLASS' and I’ll send you my Masterclass that will help you structure your First-Class Offer from scratch 👇

Let’s talk numbers.

If you want to make $1,000,000 per year and take 10 weeks off (because who doesn’t?), that leaves 42 working weeks.

Let’s say you want to work 25 hours a week.

$1,000,000 ÷ 42 ÷ 25 = $952.38 per hour

So, here’s the real question:

Are you spending your $952/hour doing $20/hour tasks?

→ Still managing your own calendar?
→ Editing your own videos?
→ Running after low-ticket clients who ghost?

It’s not that you don’t work hard. It’s that your *model* is broken.

If you’re still selling time instead of transformation, still pricing like a freelancer instead of a founder—it’s time to step up.

I’ve seen consultants stuck charging $150/hour for YEARS… until they realize they could package the same knowledge into a $25K container.

That’s the shift I help my clients make. Because your time should be spent building equity in your business—not just selling hours to survive.

If your dream life requires million-dollar energy, your offer better match it.

Want to see how to build a First-Class Offer that matches the value of your time?

Comment 'FIRSTCLASS' and I’ll send you the link to join my FirstClass Masterclass: How to build, price, and position a $25K offer that sells 👇

Just helped another agency go from $2K to $25K clients. Before you read this, know that I'm sharing the exact framework that helped 47 agencies triple their revenue. No fluff, just what works.

The $100K Offer Formula: Why 93% of Agencies Are Undercharging by $20K Per Client (And How to Fix It in 90 Days) The $2K/Month Trap That's Killing Your Agency Last week, I audited an agency owner's pricing model. She had 47 clients paying her $2,000 per month.

In this carousel, we're breaking down: Every Step in Your Funnel Has a Purpose
— Do You Know What It Is?

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“Why should I increase my pricing? I already struggle to sell my current offer, so how could I sell at a higher price?” 🤔

I hear this often from entrepreneurs who are selling courses at $150 and struggling to find buyers, or running group programs with limited success. Here's the truth: pricing isn’t just about the dollar amount—it's about positioning your offer as high-value.

The problem isn’t necessarily your product; it’s how it’s positioned. When you move into super high-ticket offers ($25,000+), you're attracting a different type of client—someone who values transformation and is willing to invest in getting top-level results.

So, why aim for high-ticket offers?

1️⃣ Attract Better Clients: High-paying clients are more committed, take action, and see better results.

2️⃣ Less Hustle, More Focus: Fewer clients, higher revenue, and more time to focus on delivering high-quality service.

3️⃣ Position Yourself as Premium: Charging more positions you as an authority in your industry, instantly increasing your credibility.

It’s not about working harder; it’s about working smarter. Want to learn how to craft a First-Class offer that commands premium prices?

Comment “offer” below 👇 and I’ll send you a free guide on how to create super high-ticket offers that sell.

Let’s take your business to the next level!

I just had the honour of interviewing the legendary Rich Schefren about his journey, epic wins, and 💎 million-dollar offers 😱 I’m thinking of giving early access to this interview—want to be on the VIP list if I do? Let me know in the comment 👇