Coach Ray - XC10 Performance
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Led by Coach Ray (Raymond Ndjonok-Tonye) XC10 Performance is a consulting agency that helps founders in sports, fitness & wellness go from overwhelmed “do-it-all” operator to confident CEO's and leaders who are in full command of their business and life.
05/02/2026
Gros off-season qui tire à sa fin pour Noah 👏🏿.
En tant que papa, je suis très fier.
Fier de la façon dont il a show up, dont il a continué de progresser et de le voir gagner en confiance.
En tant que coach et ancien joueur de football, je ne laisse pas n'importe qui entraîner mon fils et je suis extrêmement picky par rapport à son développement.
L’environnement compte.
Les coachs comptent.
Les standards comptent.
L’énergie compte.
Et je peux dire honnêtement que .lemaire fait un travail top notch 💯.
C'est la première fois que j’ai pu prendre du recul et simplement être papa lol… parce que je savais que Noah était entre bonnes mains.
Shoutout aussi aux gars du groupe Pro Combine Prep 🙌🏿
Vous avez été de vrais exemples pour nos jeunes. Vous côtoyer pendant les entraînements off-season et maintenant vous voir avoir votre chance dans la NFL et CFL est une super source d'inspiration pour eux.
Bonne saison à tous 🏈🔥
Atom Football, here we come. Now it's time to put in that work on the field!
02/17/2026
You grinded. You hustled. You grew 🚀
So why does it feel heavier?
Because nobody warns you that building a bigger sports & fitness business isn’t all that…
if you’re accidentally building a worse one.🤫
Worse is when somehow every “small issue” still finds its way back to you.
When you’re still mostly winging it because you lack structure or strategy.
And when your team is trying but the standards aren’t clear.
Building a better business feels completely different 😎
▪️Your systems run on autopilot.
▪️Your team knows exactly what “great” looks like and delivers it.
▪️You stop being the bottleneck and start being the leader.
When you build the right way, you not only set yourself up for success, but you stop chasing it, and start attracting it 💯
Let me ask you this...
If you stepped away for 14 days, would your sports & fitness business get better, stay the sam or start falling apart?
Sports, fitness & wellness entrepreneurs… honest question:
Are you running your business or is it running you?
As a business and executive coach, I meet so many founders who look like they’re doing “well” on paper… but in real life they’re constantly overwhelmed, reacting to every fire, and stuck in operator mode.
Most of the time, it’s because they’ve learned how to work in the business… but not how to lead it. And that’s the trap.
With enough hustle, you can grow like that for a while, but it’s not sustainable if you truly want to scale. And little by little, it steals your freedom.
I know because I’ve been there and I learned a better way that changed everything.
Here’s the reality:
Either nothing changes and you become the bottleneck…
Or you elevate by building real structure, leading with clarity, and running the business for real, instead of being run by it.
If you’re ready to go from overwhelmed operator to a confident, strategic CEO fully in command of your business and your life, I’m here to help.
Fill out this short form, and if we’re a fit, I’ll personally reach out to book a free 15-minute strategy call.
https://forms.gle/eDLQRF3XVhg1aVZ97
All the best !
Coach Ray
🎥
12/31/2025
Hey sports, fitness & wellness founder. Thanks for being here 🙏🏾
If you landed on this page, chances are you’re the kind of person who genuinely cares. You care about your clients, your team, your community, and the mission you’re building.
And I just want to that I see you.
Not the highlight-reel version.
The version that’s carrying a lot.
The one making a thousand decisions a day.
The one trying to keep everything moving… even when you’re not really sure what the next level is supposed to look like.
That’s why I’m here as an executive and business coach to help you transform from an overwhelmed operator to a confident and strategic CEO and leader so you can grow your business without losing yourself in the process.
Welcome here and I’m genuinely excited to help you build your next level.
Coach Ray
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Montreal, QC
H8P2K6