Design DXM

Another branding commentary.

TOP 10: NHL Brand Blunders Mistakes were made.From "Fish Sticks" to the "Mooterus" and other questionable design calls, relive some of the biggest facepalms in this countdown of the TO...

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M C Escher - Optical Illusions

The Utah Mammoth brand identity is out! It's a great package.

Utah Mammoth unveiled as permanent brand identity after 4 rounds of surveys, fan vote | NHL.com Name honors animal that lived in state during last Ice Age

Ain't t true! P.S. Not endorsing the promo, just the sentiment.

Is AI a stepping stone that enables plagiarists and will soon put everyone out of a job? Check out this post from Olaf van Gerwen from Creative Review.

Unboxing the AI-generated KFC ad A spec ad for KFC created entirely in AI has sparked a row over ethics. Here, the founder of Chuck Studios, whose work appears in the ad, responds

A great illustrator from the classic age of Illustration.
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The Apple TV hit show "Severance" is so much more than a mid-century modern design aesthetic using sans-serif type families.

The Insane Graphic Design in Severance Taking a look at the insane graphic design and brand identity trapped within severance

Thought I'd post some recent work.

"Companies often use rebranding to signal change in their business strategy." (quote from Fumi James [Watanabe]
Sr. Director, Global Foods Brand Design at PepsiCo)

What do you think of Jaguar's rebrand… a brand evolution, or a stunt?

Jaguar's Bold Rebrand: A Risky Gamble or Next Playbook? Jaguar’s latest rebrand for their EV transition stopped me in my tracks, and I couldn’t help but think of Porsche’s Macan EV ad that launched earlier this year. As a brand designer, I’ve had the privilege of collaborating with some of the world’s top marketers and consumer insight teams on...

A recent logo design I created for a diamond crafter.

MonTrez Diamonds Graphic Design,Advertising,Adobe Illustrator CC,adobe photoshop cc 2021,Adobe Express,Adobe Stock

Great interview!

Paul McCartney on his virtual duet with John Lennon | 7.30 Paul McCartney is headed here later this year for his fifth tour of Australia. The Beatles came here for the first time in 1964, provoking wild scenes in cit...