Web Words Intl

Bonne fête des Mères à toutes les mamans extraordinaires! Que vous dirigiez une entreprise, souteniez votre famille ou les deux—vous êtes une source d’inspiration. Astuce du jour : mettez en avant une entreprise de maman ou partagez un témoignage d’une cliente maman pour montrer votre soutien et renforcer la communauté.


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Wishing a wonderful Mother’s Day to all the amazing moms out there! Whether you’re running a business, supporting your family, or both—you’re an inspiration. Today’s tip: feature a mom-owned business or share a testimonial from a mom client to show your support and build community.


https://bit.ly/3TkWUI2

Have you noticed that your Facebook feed looks less and less like what you actually chose to follow?

You're not imagining things. Researchers call this algorithmic drift — a well-documented phenomenon in artificial intelligence.

Here's what's happening: recommendation algorithms no longer simply show you content from your friends or the pages you follow. They optimize to maximize your time on the platform, even if that means exposing you to content that drifts further and further from your real interests — and sometimes downright harmful.

In 2026, up to 50% of what you see on Facebook comes from sources you never chose. Meta confirmed it themselves.

A study published in March 2025 (Coppolillo et al.) formally measured this phenomenon: algorithms quietly shift our preferences over time, often without us even realizing it. And psychologist Jonathan Haidt puts it bluntly: these systems favor content that triggers strong emotions — outrage, fear, shock — because that's what drives the most interactions.

Personally, what bothers me isn't seeing opinions different from my own. I'm perfectly capable of analyzing, nuancing, and forming my own views. What bothers me is the rise of harmful content, distasteful posts, and gratuitous sensationalism.

And I keep asking myself a deeper question: is the explosion of AI agents — those tools used to boost the performance of organic and paid content — contributing to this drift? Because at the end of the day, it's algorithms talking to other algorithms, all optimizing for engagement… without ever asking whether the content is actually good for us.

Understanding the mechanism is already a first step toward taking back some control.

What about you — have you noticed this shift in your feed? 👇

Marketing should not be treated like a cost center. It should be treated like a growth investment.

This Think with Google article is a strong reminder that if you want finance leaders to support your marketing budget, you need to speak their language: outcomes, efficiency, experimentation, and measurable impact. It may be written for larger organizations, but the lesson applies just as much to small and medium businesses. Better measurement builds better decisions.

9 steps for marketing and finance alignment - Think with Google Google’s Official Digital Marketing Publication. Discover how Google’s marketing and finance teams use incrementality and measurement strategy to build trust.

Google Ads MCC takeover attacks are rising – here’s how the phishing scams work.
https://bit.ly/4oxZSpL

In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.

If you are a sci-fi fan, you watched the Andromeda series or you've played Mass Effect and you heard about the lastest Meta update, you are probably wondering what is all about. Here are a few things you need to know to understand how to create and optimize your future campaigns.
https://en.webwordsintl.com/post/how-meta-s-andromeda-update-changes-facebook-instagram-ads-for-small-businesses

https://searchengineland.com/google-search-rank-and-position-tracking-is-a-mess-right-now-461984

Google Search rank and position tracking is a mess right now Google removed the ability to see 100 search results per page and both third-party tracking tools and maybe even Search Console seem off since.

Google can keep Chrome, but exclusive search deals must end A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.

La recherche locale explose! Assurez-vous que votre entreprise apparaît dans les recherches « près de moi » en maintenant vos infos à jour en ligne.


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Local search is booming! Make sure your business appears in “near me” searches by keeping your online info up to date.


https://bit.ly/3TkWUI2