Joconde Communications

How communicators are using AI according to Cision.

It's time for the 28th annual The Webby Awards. Vote for the best of the Internet now until April 18.

No invitation is required to join the conversation on Threads. Simply follow us to stay in the know of our activities.

Every time your brand earns a media mention, it’s an opportunity to nurture and cultivate the relations with the editor or writer who wrote about you. Give them a courtesy follow-up with this suggested follow-up guidelines from orbit media.

📸: OrbitMedia

What would PR campaigns be without the art of storytelling?
Learn how to understand your audience, craft your narrative, and the role emotion plays in storytelling.
Find the link to the article in the comments.

The art of storytelling in PR is not just about telling tales but about forging genuine connections with your audience, making your messages more relatable and impactful, which builds lasting relationships that can enhance brand loyalty and trust. (Emily Roberts, UK Linkology) https://hubs.ly/Q02pHfzV0

R Public Relations offers some sound advice on how to build a loyal local clientele.
1️⃣ Frequently patronize local businesses.

2️⃣ Learn from your community.

3️⃣ Offer services pro bono or at a discount.

4️⃣ Promote potential clients’ businessses personally.

5️⃣ Collaborate on local initiatives.

The link to the article is included in the comments.

Dear valued client,

Please be mindful of our special hours for Easter long weekend. Our office will close early at 12 p.m. on Friday, March 29 in observance of Good Friday. We will reopen on Easter Monday, April 1 from 9:00 a.m to 5 p.m.

May this Easter celebration brings you renewed hope, joy and happiness!

Enjoy your Easter long weekend!

In light of International Women’s Day, allow us to reintroduce ourselves. As a Black-owned and woman-owned company, Joconde Communications was created to help you leverage your business with strategic communications, effective marketing, and public relations counsel. This year’s International Women’s Day theme: Invest in the future of women - Accelerate progress resonates with our values of supporting women‘s economic progress.

We extend a warm welcome and invite you to follow our page.

If you're looking to create or polish your business online presence on Facebook, now would be a great time.
Having an active company page on Facebook can give your business the boost it needs to succeed. Especially now that the most popular social media platform with an audience of more than two billion users just turned 20. The network remains an indispensable asset for brand awareness and product launches.
With less than 100 days in 2024, these are the six trends shaping the experience of marketing on Facebook.
1️⃣User’s privacy and security

2️⃣Business messaging

3️⃣AI in creative production

4️⃣Social commerce

5️⃣Reels

6️⃣Groups and communities.

The focus on these emerging trends will impact the way businesses present and market themselves on Facebook.

Discover how to plan, publish, and analyze content, and engage with your community with the assistance of Joconde Communications.

Follow us on Facebook and Instagram for content about public relations, communications, social media strategies, and branding.

Controversial campaign from Netflix to promote its latest series Griselda.

A Bit On The Nose: Netflix Lines Up To Promote Griselda Netflix has taken an unusual tack to promote its Griselda series with a virtual OOH activation which saw a truck appearing to drive down the streets of Paris hoovering up big white lines. The series tells the story Griselda Blanco (talk about nominative determinism), a Columbian drug lord who rose t...

As we enter Black History Month, we take this opportunity to thank our clients, collaborators and suppliers who believe in the importance of creating narratives for the Black community by the Black community.

Tell us what’s happening in your community during Black History Month.

Digital marketing and traditional marketing are two marketing channels that offer a connecting experience with your audience, depending on your business goals. As shown in the infographic, digital marketing targets online channels such as emails, blogs, and social media for measurable outcomes. Traditional marketing, on the other hand, focuses predominantly on local reach activities such as networking, events, and billboards. They both have strong characteristics that can benefit your campaign depending of objectives.

When was the last time you conducted a campaign using digital or traditional marketing?

📷:Semrush

Ten years ago, the job of a community manager didn’t exist. The widespread of social media has given us a large variety of work that pair really well with public relations. On this special awareness day, shoutout to all the community managers delighting the community by building a reputable and trustworthy brand perception.

The latest AP Stylebook guidelines.

Who uses AP Style?✍️✍️
If you said Journalists, you are correct, but a multitude of departments use AP Style guidelines.

Journalists, Editors, PR Professionals, and even Marketers use AP Style!

Stay up to date with the latest guidelines here: https://cos.sc/3XVvzNg

Important changes coming to websites powered by Google.

Google is shutting down websites made with Business Profiles Businesses wanting to maintain their online presence will need to rebuild their sites using platforms like Wix or WordPress.

Name one thing you’d like to see more from us in 2024.💭

Make media planning your ally by getting your ads in front of your target audience. Find more details below.👇🏿

Good media planning means that your audience still see your ads at the right time and place 🤝

Find out what your competitors are doing with their digital ads with AdClarity ⤵️ https://social.semrush.com/3N6eVai.

An informative read on how measuring PR campaigns can better capture true PR impact and value.

PR Finally Has a Seat at the Table—Thanks to Better Measurement - PRNEWS How PR pros can best measure campaigns to accurately reflect their work's value and how it contributes to business growth.

Marketing is a necessity you can't afford to cut. If you are launching a new business or product/service next year, budget between 25-35%. Here are four marketing strategies to boost your business in 2024.👩🏾‍💻

4 Marketing Budget Hacks to Boost Your Business in 2024 | Entrepreneur Use these tried and true tips to create a marketing budget that really moves the needle on your success in the upcoming year.