Local Grit
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Local Grit shares the stories of the gritty and hard-working Hamilton small business owners.
Tips for business owners, and meeting the people you buy from in Hamilton, Ontario.
Hiring the right people can make or break a business. Robert from Aberdeen Interiors explains how it affected his business at the start.
Brute force marketing? Matt, the founder of HeyTony explains how to test what's working and what's not. Iteration - keep what works and dump what doesn't. Sounds simple enough!
You might be grumpy when you're in pain because we're designed that way. Alan from Revive Health explains
AI vs. humanity. There is something purer in the human touch than AI alone. Vanessa Green of Greenlight Content shares this wisdom with her clients. Link to the whole episode in the first comment.
02/11/2026
Tariffs add costs to the end user - you. When small businesses can avoid them, the upside is better for the business and the buyer. Aberdeen Interiors has always used locally sourced materials to mitigate these costs. Listen to the full episode by clicking the link in the first comment.
One of my favourite people is Suzanne Zandbergen from The Generator. If you're looking for social media advice or help, The Generator is one of the best places in Hamilton (Ontario?! Canada?!) How do you create a sustainable social media strategy? Find out. To see this episode and find more, check out the first comment.
02/09/2026
I have always advised small businesses to have an easy-to-navigate, SEO-optimized website to compete. Suad from 101 Keys, a website and SEO expert, agrees. Everything should lead to your website.
This was a great chat with neighbouring business Locke St Dental. You need to be an expert before you can master business skills. Simple but sage advice from Shahab! Full episode drops tomorrow, Feb 9th! Listen or watch on Spotify, Apple Podcasts, or YouTube. Share and tell a friend.
New episode! My chat with Bernadette Connors is one you don’t want to miss. We go deep into what it’s like being a working musician in Hamilton, addiction and more.
01/30/2026
“Give away for free what other people charge for.”
That came up in a past conversation with Matt Diamante—and it’s stuck with me.
Not as a tactic.
As a mindset.
The most confident operators I know don’t hoard information. They explain how they think. Clearly. Calmly. Without theatrics.
Because the value was never the insight alone.
It was knowing when to use it, how to adapt it, and what to ignore.
Information is abundant.
Judgment is not.
The moment I stopped protecting ideas and started sharing perspective, the right conversations found me.
That’s where the real work begins.
—
🎙️ Local Grit
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Hamilton, ON
L8R2Z9