49 Design
A true Indigenous Lifestyle Brand. Native-designed tribal apparel, shoes, home decor, and accessories & More.
Native-owned & operated in Treaty 6 & 7 Territories.
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09/18/2026
Every powwow, a white girl in a fringe vest, or dreamcatcher earrings finds me. She's already touched my braid before she says hello. Last summer one comes up to my table and says, "Oh my god, you look like the Chiefs in those old photos. I think you were a Chief in a past life."
I said, "How do you know I'm not a Chief now?"
She went quiet. Respectful quiet. Now I have to keep going, because the alternative is answering real questions about my grandmother.
She asks what my sign is. I tell her we don't do western astrology. We have our own. I was born under the Buffalo Bull Mating Call Moon.
"What month is that?"
"Right after Beaver Eating Birch Moon. Before Otters On Their Backside Moon."
"So, like, May?"
"Sure. Maybe. We don't really know."
"You don't know your birthday? That's so sacred."
I tell her normally we'd know. The rez radio announces the date every morning. But the tower was down that year. There was a fire. My auntie was making fry bread for my mom's baby shower, grease fire, took out half of townsite.
She's tearing up. "So you were born from fire. I bet you're a fire sign"
Then she stops. "Wait. How do you have a driver's license if you don't know your birthday? What does it say?"
"Oh. You don't know about the FBI exemption?"
"The what?"
"Yeah, a lot of Natives around here qualify. So where the birthday goes, it just says FBI."
Her eyes go huge. "The FBI lets you not put your birthday on your license?"
"Exactly."
"Can I tell my friends? Nobody knows about this."
"Only if you buy a blanket."
"I'll buy two."
She cashes out and walks off with her blankets. My mom's been at the table the whole time. She waits till the girl's out of earshot.
"Why are you telling that poor girl stories? What's the FBI got to do with anything?"
I say, "Full Blooded Indian."
She goes, "Holah. Don't be teasing those hippies like that, they'll come and take the rest of our land."
09/12/2026
09/04/2026
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Due to us being in Alberta and Indigenous we are experiencing a ton of hate comments and messages, likely by foreign bot farms. We are getting tons of messages and comments that are really awful and racist. It makes it very difficult to get through the ones that matter (because in order to do that we still have to go through the bad ones). We've decided this is not good for the mental health of our employees, and we are going to keep insisting on official communication through our email. We apologize if you have left a comment/message and needed an answer but we couldn't get to it. The uptick in bot farm comments and messages recently is of a volume that is very hard for us to get through.
Please email us at [email protected].
09/04/2026
Thoughts.
09/03/2026
This year, the orange shirt design we are presenting is very personal for me. As a Residential Day School attendee, and every member of my family all the way back to the first Residential School student on our reserve who was my great great grandmother Rosie, I wanted to design something that shared about the Seven Generations returning our people to colour and our traditional culture which sustained us for thousands of years. I hope you like it, I call it Seven Generations Medicine. It is available in our stores, and this year instead of the money going to a scholarship we are donating the proceeds to a very special Elder who has made quilts for us for many years. She comes from a Residential School line as well, and we wanted to raise money for her and all the kindness and generosity she's shown us for years. We will post more about that when we we turn it over to her.
Kinda chic to say to hell with grey and black and show that Indigenous colour! Check out everything at 49dzine.com
Over 50 new designs of dresses. Check them at 49dzine.com
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| Monday | 10am - 5pm |
| Tuesday | 10am - 5am |
| Wednesday | 10am - 7pm |
| Thursday | 11am - 6pm |
| Friday | 11am - 7pm |
| Saturday | 11am - 7pm |
| Sunday | 11am - 6pm |