Choice OMG

OpenAI advertising is no longer just a “watch this space” topic.

The pieces are starting to look like a real media channel:

self-serve Ads Manager access
CPM and CPC buying models
context hints instead of keyword targeting
pixel and Conversions API measurement
crawler and robots.txt requirements
policy and eligibility review
assistant-adjacent sponsored placements

That does not mean every business should rush in.

It means marketers need a clearer way to evaluate the channel before the hype gets ahead of the mechanics.

We put together an OpenAI Advertising Field Guide to help business owners, marketing teams, and agencies understand what is known, what is still beta, and what needs to be in place before testing ChatGPT Ads.

The main point: this is not just another ad placement.

It changes where advertising shows up in the customer journey. Instead of appearing beside search results or inside a feed, the ad may appear near an AI-assisted answer at the moment someone is researching, comparing, or deciding what to do next.

That makes the surrounding system more important:

Can your site be crawled?
Can your landing page prove the claim?
Can you measure the lead?
Can you separate curiosity clicks from real buying intent?
Can your creative work without traditional keyword targeting?

The guide walks through the current buying model, measurement setup, crawler considerations, policy constraints, and how we would think about early media tests.

Read it here: https://choice.marketing/blog/chatgpt-ads-2026-field-guide/

🚨 New from OpenAI: ChatGPT Ads Are Here

The conversation around AI just changed again. OpenAI is introducing a new ad unit inside ChatGPT—opening the door for brands to show up directly within AI-driven conversations.

At Choice OMG, we’re watching this closely. This isn’t just another ad placement—it’s a shift toward intent-driven, conversational marketing where relevance matters more than ever.

What does this mean for brands?
• Ads that align with real user intent
• New opportunities for discovery inside AI experiences
• A need for smarter, context-aware creative

We break it all down here:
https://choice.marketing/blog/chatgpt-ads-new-ad-unit/

The question isn’t if this changes digital marketing—it’s how fast brands adapt.

ChatGPT Ads Are Live: The AI Answer Is the New Ad Unit | Choice OMG ChatGPT ads launched February 9, 2026. Why the conversational ad surface rewrites targeting, copy, landing pages, and measurement — and what to do.

The End of Unlimited AI: Why Envato’s Retreat Signals a Market Correction Agencies Need to Hear

When Envato Elements cut AI generations from unlimited to 10 per month, the industry cried foul. But here's the truth: unlimited AI was never sustainable. This market correction is long overdue, and agencies need to adapt now....

The End of Unlimited AI: Why Envato's Retreat Signals a Market Correction Agencies Need to Hear - Choice OMG When Envato Elements cut AI generations from unlimited to 10 per month, the industry cried foul. But here's the truth: unlimited AI was never sustainable. This market correction is long overdue, and agencies need to adapt now.

Most businesses check their competitors once during strategic planning, then fly blind for the rest of the year.
Meanwhile, pricing shifts. Messaging pivots. New market entries happen quietly.
We just published our guide to building a competitor monitoring system using open source tools—Changedetection.io, Scrapy, and AI-powered analysis. No enterprise platform required.
Includes working Python code you can deploy today.

https://www.choice.marketing/news/competitor-monitoring-open-source-tools/?utm_source=facebook&utm_medium=jetpack_social

Competitor Monitoring Without the Enterprise Price Tag Learn how to build your own competitive intelligence system using open source tools. Track competitor pricing, messaging shifts, and SEO changes—with practical Python code examples.

Final day at !! Today, we reviewed all the exciting new features coming to and learned how to implement them into our workflow.🪄 Including the new Figma Make, allowing us to take our designs to real life coded prototypes. How cool is that?!

We also learned about new colour tools available to designers and developers, expanding the colour possibilities in our projects! 🎨

Overall, it was a wonderful experience! Stay tuned for a video compilation in the next few days! 🎬

Which tools are you excited for?? 💡

Another great day at !! Some very exciting product launches that I am really eager to explore in Figma. 🎉✨️

This week, we are at Config 2025 to get inspired, see what’s next in design, and connect with other creatives.

We’ve redesigned the Bronco Slickline Services website to reflect their Alberta roots, improve SEO, and clarify service offerings—making connecting easier than ever. 💪🐴

Want to see what Choice OMG can do for your business? Send us a DM!