Prime Lures
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Canadian owned and operates 🇨🇦. We're about providing high quality products that will produce results.
We know time spent on the water is precious, so let's make every moment count.
12/26/2025
www.primelures.com. 15% off site wide for the Boxing Day weekend.
11/27/2025
Black Friday Weekend Sale starts midnight November 28 to November 30. All lures are a minimum 20% off. Colours with an asterisk (*) are 30% off. Our carbon fibre Walk N’ Wade nets are 15% off. Free shipping applies to orders $100+ including nets. Discount taken at check out. While quantities last.
11/11/2025
Need something bright? Our metallic chartreuse colour pops out the most in our collection.
11/09/2025
Twitchin up some chromers! Yes we sell blank jig heads poured on Mustad jig hooks available in both 3/8oz and 1/2oz.
11/09/2025
The season’s going by pretty quick but we still have a few more weeks left. Here’s with his go to colour chartreuse for the win.
Two second drop, two cranks on the reel, this never fails! So many coho are caught in this scenario once river level rises. They cannot resist Prime Lures' Glory spoon fluttering down the water column and the bite often is triggered once the fluttering stops and it starts moving. So many people have asked me how to catch coho salmon, and I always say the easiest way to start out is by casting and retrieving a spoon or spinner. This video clip is from one years ago, just two days after I had returned from Australia. It's the most wonderful time of the year if you like to fish for salmon in Southwestern BC, get out while the weather allows it. 🙂
10/20/2025
Silver bullet on the classic silver/orange Glory spoon.
10/18/2025
We love using duo-locks! It’s easy to swap out lures without re-tying. It’s just one less hurdle to jump over when you want to change your lure but don’t really want to do it.
Is this a live well or a landing net? 😂 Trying out Prime Lures’ new Walk N’ Wade catch and release net. Look at the size of that hoop!
10/13/2025
The metallic red Glory spoon, one of the new colours doing a hurt on them coho!
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