The Host Approach
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⚡ Helping vacation rental hosts move beyond Airbnb. Book Direct | Take Control | Price for Profit
🎥 Ready to get started? Reach out today!
I’m Jennifer, the founder of The Host Approach. As a seasoned and passionate vacation rental business owner with an extensive marketing background, I've got stacks of knowledge that I share with vacation rental owners, Airbnb hosts and property managers to help them with pricing strategies, automation, guest messaging and the marketing of their properties. It is my mission to empower others to cr
How often have you been here? 😂�
That inquiry hits your inbox and you already know the answer.
Bachelor party? Hard pass.�
Under 25? Nope.�
10 guests and 3 dogs? No thanks.�
Family of four? Sounds perfect.
That’s the power of knowing your ideal guest — it takes the guesswork (and stress) out of hosting.
Go Jays! 🇨🇦
10/29/2025
Hey Airbnb Host! Ready to take your short-term rental business to the next level?
From November 4–6, there will be 40+ experts (including me!) sharing actionable strategies to help you:
✨ Boost direct bookings and profits
✨ Build guest trust and repeat business
✨ Use automation and AI without losing the personal touch
It’s 100% free to attend, with each session available for 24 hours after it airs.
🎤 I’ll be one of the speakers — sharing "What it really takes to build a business beyond Airbnb!"
📅 November 4–6, 2025
🎟️ Save your free seat by commenting SUMMIT below and we'll send you the link→ https://bit.ly/3JiD2Uu
10/28/2025
⏰ The countdown is on — just 1 week to go!
The Direct Booking Success Summit kicks off November 4–6, 2025, and it’s your chance to learn how to finally build a business beyond Airbnb.
✔️ 40+ global experts sharing proven strategies
✔️ 100% virtual — attend from anywhere
✔️ Completely free to join
✔️ Practical, actionable steps you can start using right away
🎤 I’ll be speaking on “What It Really Takes to Build a Business Beyond Airbnb” — showing you the 3 power moves that give you more control, profit, and freedom in your short-term rental business.
🎟️ Save your free seat by commenting SUMMIT below and we'll send you the link→ https://bit.ly/3JiD2Uu
10/27/2025
🚨 Airbnb just made a major change — and if you haven’t acted yet, you’re about to lose a lot of money.
As of today (October 27), Airbnb has switched to a single 15.5% host fee for anyone using property management or channel management software (PMS).
They’ve scrapped the old 3% split-fee model, hidden guest fees, and dumped the full cost on hosts.
If you don’t update your rates, your payouts on new bookings will drop immediately.
👉 Here’s what to do right now:
1️⃣ In your PMS, add a channel-specific rate adjustment for Airbnb (apply to rates + surcharges).
2️⃣ Log in to Airbnb and opt in to the Single Fee model.
Do this today — it only takes a few minutes, and it’ll stop your Airbnb payouts from taking a hit.
But here’s the bigger picture…
This change isn’t just about updating rates.
It’s a wake-up call that platforms can change the rules anytime — and your profit goes with it.
👉 Because in addition to host fee hikes, you know what’s also really hard?
– When Airbnb refunds your guest without asking.
– When one 4-star review tanks your ranking.
– When your entire vacation rental business depends on rules you don’t control.
But here’s the good news — you don’t have to play their game.
Picture this instead:
✨ You’re taking direct bookings and keeping more profit
✨ You’ve got a marketing plan that drives repeat stays month after month
✨ You’re following a proven roadmap— each step done with you, so you never have to figure it out alone.
That’s exactly what we do inside Next Level Host — the step-by-step program to help you break free from platform dependence and build a more profitable business - your way.
👉 Watch my free masterclass to discover it all. Comment YES and I’ll send you the link.
10/27/2025
🚨 Airbnb just made a major change — and if you haven’t acted yet, you’re about to lose a lot of money.
As of today (October 27), Airbnb has switched to a single 15.5% host fee for anyone using property management or channel management software (PMS).
They’ve scrapped the old 3% split-fee model, hidden guest fees, and dumped the full cost on hosts.
If you don’t update your rates, your payouts on new bookings will drop immediately.
👉 Here’s what to do right now:
1️⃣ In your PMS, add a channel-specific rate adjustment for Airbnb (apply to rates + surcharges).
2️⃣ Log in to Airbnb and opt in to the Single Fee model.
Do this today — it only takes a few minutes, and it’ll stop your Airbnb payouts from taking a hit.
But here’s the bigger picture…
This change isn’t just about updating rates.
It’s a wake-up call that platforms can change the rules anytime — and your profit goes with it.
👉 Because in addition to host fee hikes, you know what’s also really hard?
– When Airbnb refunds your guest without asking.
– When one 4-star review tanks your ranking.
– When your entire vacation rental business depends on rules you don’t control.
But here’s the good news —
you don’t have to play their game.
Picture this instead:
✨ You’re taking direct bookings and keeping more profit
✨ You’ve got a marketing plan that drives repeat stays month after month
✨ You’re following a proven roadmap— each step done with you, so you never have to figure it out alone.
That’s exactly what we do inside Next Level Host — the step-by-step program to help you break free from platform dependence and build a more profitable business - your way.
👉 Watch my free masterclass to discover it all. Comment YES and I’ll send you the link.
10/24/2025
Ready to grow your vacation rental business with real strategies that work — not just theories?
The Direct Booking Success Summit 2025 is packed with actionable sessions created specifically for hosts, property managers, and STR owners who want more control, more bookings, and more profit.
And the best part?
It’s completely free and 100% virtual, so you can tune in from anywhere.
📅 November 4–6, 2025
🎟️ Save your free seat and comment "SUMMIT" below and we'll send you the link→ https://bit.ly/3JiD2Uu
🎯 What you’ll get:
✅ Proven frameworks from 40+ global experts
✅ Step-by-step systems to attract direct bookings
✅ Simple strategies you can implement immediately
Can't wait to see you over there!
10/24/2025
Are you building Airbnb’s business instead of your own? 🤔
Every time a guest rebooks through Airbnb, here’s what really happens:
❌ You pay platform fees you didn’t need to
❌ You risk losing guests to the next “similar” listing
❌ You miss out on the chance to build long-term trust directly
The truth is, Airbnb grows stronger with every booking you hand back to them—while you stay stuck depending on their rules.
But there’s a better way. With the right tools and systems, you can capture guest emails, encourage repeat bookings, and keep profits where they belong: in your business.
✨ Want to see how? Download my free Break Free Guide and start building a vacation rental business that’s independent and more profitable.
👉 Comment BREAKFREE and I’ll send it your way or grab it here: thehostapproach.com/breakfree
10/22/2025
More Bookings. More Control.
If you’ve ever felt frustrated relying on platforms like Airbnb — or watching a big chunk of your profits disappear in OTA fees — this summit is for you. And it's FREE to attend!
From November 4–6, over 40 industry experts are coming together for the Direct Booking Success Virtual Summit, and it’s packed with practical strategies to help you:
✅ Increase your direct bookings
✅ Keep more of your hard-earned profits
✅ Build lasting relationships with guests
✅ Streamline your business for more freedom
Imagine this a few months from now — your calendar filled with direct bookings, repeat guests coming back year after year, and fewer worries about Airbnb’s next rule change.
I’ll be joining the lineup of speakers, sharing what it really takes to build a business beyond Airbnb — and I’d love for you to join us!
🎟️ Grab your free ticket here → https://bit.ly/3JiD2Uu
You can attend for free, or upgrade to the All-Access Pass for lifetime access, exclusive bonuses, and my special bonus inside.
10/22/2025
👀 Imagine waking up tomorrow and Airbnb no longer exists.
Would your bookings dry up or continue to flow in through other channels?
Here’s the truth ⬇️
Too many hosts are building their entire business on one platform, one algorithm, one set of rules. And that’s risky.
The hosts who actually thrive? They run their rentals like a business:
✔️ Pricing systems that maximize revenue
✔️ Messaging that turns guests into repeat guests
✔️ Direct booking strategies that keep profits in their pocket
That’s exactly what we do inside Next Level Host—
👉 If you’re ready to build a business that doesn’t depend on Airbnb, DM me and let's get the conversation going.
10/21/2025
I’m so excited to share that I’ll be speaking at the Direct Booking Success Virtual Summit, happening Nov 4–6! 🙌
My session — “What It Really Takes to Build a Business Beyond Airbnb!” — goes live on Nov 4, and you can grab your FREE ticket today!
Here’s a sneak peek of what I’ll cover:
⭐ The real shift hosts need to make to stop relying solely on Airbnb
⭐ How to build a business that’s more independent and profitable
⭐ Simple systems that free up your time while boosting bookings
You’ll walk away with practical, proven steps to grow a true vacation-rental business — not just another Airbnb listing.
🎟️ Grab your FREE summit ticket here → https://bit.ly/3JiD2Uu
Each session is free to watch for 24 hours, and if you want lifetime access (plus tons of bonuses), you can upgrade to the All-Access Pass — which also includes my exclusive bonus inside!
This is the 5th anniversary of the summit, featuring 40+ industry experts, and it just keeps getting better every year. Don’t miss it — join us and see why thousands of hosts keep coming back!
10/20/2025
🎉 It’s official — registration for the Direct Booking Success Virtual Summit 2025 is now OPEN! And it's FREE!
If you’re a vacation rental or short-term rental host ready to stop relying on Airbnb (and all their ever-changing rules), this is the event for you.
📅 November 4–6, 2025
100% virtual — attend from anywhere
40+ expert speakers sharing proven strategies to help you:
✅ Increase your direct bookings
✅ Build a more profitable, independent business
✅ Simplify your systems and marketing
And yes — it’s completely FREE to attend! 🙌
Don’t miss this opportunity to learn from industry leaders and connect with hosts from around the world.
🎟️ Grab your free ticket here → https://dbsdbs.samcart.com/referral/1wKPvl1U/cpDj7wrr8RhTIoA9
👏 Oh yeah… giving myself a round of applause because I bring in 50% direct bookings.
That means:
✨ My calendar isn’t just at the mercy of Airbnb.
✨ I keep more profit in my pocket instead of handing over a cut every time a guest books.
✨ I can drive repeat stays and fill gaps on my own terms.
✨ And I don’t panic every time Airbnb changes the rules.
Here’s the thing — I didn’t “get lucky.” I didn’t have some secret advantage. I just stopped running an “Airbnb” and started building a real vacation rental business.
Most hosts think direct bookings are going to be too hard, overwhelming, or “too techy.”
But let’s be real about what’s actually hard:
❌ When Airbnb refunds your guest.
❌ When one 4-star review tanks your rankings.
❌ When your entire vacation rental business depends on rules you don’t control.
Dramatic? Maybe.
True? Absolutely — especially when you’re 100% reliant on Airbnb.
Now imagine this: next season, instead of holding your breath waiting for Airbnb to rank your listing, you’ve got direct bookings flowing in, repeat guests coming back, and the confidence that your business is growing because of you, not because of some algorithm.
That’s what happens when you decide you’re done letting one platform call the shots — and you start building a business that’s profitable and more independent. And I bet that doesn’t sound “too hard.” 😉
👉 Want to take the first step? Comment “Breakfree” and I’ll send you my free guide — packed with the exact strategies to start moving toward direct bookings today.
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