Jennifer Koster
Jennifer Koster is a serial entrepreneur, start-up investor, conscious leadership expert and author.
I am a global citizen born in Canada to a Dutch father and Dutch-Indonesian mother with a deep passion for traveling, learning, connecting with people and doing what I can to make positive change in the world. Through entrepreneurial endeavors, philanthropy and writing, I am wholly dedicated to doing things that enable humans to reach their potential while being an advocate for animals and the env
Happy New Year! I think most of us are happy to put 2025 in the rearview mirror. As we transition out of the calendar year, and in exactly one month into a new zodiac year, I have been continuing the cleansing and shedding I started in December to prepare for new momentum.
I took a much needed break over the holidays to completely shut down and unplug, but the 2026 is off to a quick and exciting start. I am making great progress on the book and feeling really good about where it is landing after a couple challenging and confronting years. Taking the time to really process everything and do some deep inner work has allowed the me to better understand how the things that don't make sense in the moment, make sense in the bigger picture. Informing who I am, how I want to show up and how to evolve as a person, and support others in their evolution.
There is also increasing clarity in the alignment with my company and how blurring the lines between life, work and play very might well be the key to our evolution.
For now, I will take the next month to continue to shed, to process and to get clear on what I am creating.
What do you need to shed? What are you excited about? What are you trying to create?
Merry Christmas Everyone! This is absolutely my favorite time of year to take some time off work, get in qualitu with my family and reflect on the year that has passed while envisioning the year I would like to create.
I have also been giving alot of thought to this transition from the year of the snake to the year of the horse. This blurb I found got me thinking:
The transition from the Yearnof the Snake to the Year of the Horse beginning February 17, 2026 (My birthday... surely that must be a sign!), signifies a shift from introspection and shedding old skin to bold action, freedom, and forward momentum, a powerful shift from quiet growth to dynamic progress, marked by the closing of a numerological 9-year cycle and the start of a new 1-year cycle. While the Snake year focused on inner work, healing, and clearing out the old, the Horse year encourages stepping out, taking calculated risks, and manifesting new paths with courage and passion, a natural progression from inner clearing to outer expression.
As we head towards a new year and a new Chinese, it is important to be clear about what you are shedding, things you need to let go to you can move forward with confidence and excitement. I am spending the coming days really thinking about what I want to create in this shift and what I need to let go to become who I am meant to be. I am also trying to let go of those parts of myself, relationships or thoughts that are no longer serving, and with deep appreciation and love for the lessons they have provided me to get here.
Everything that happens to us happens for us. Acccept the opportunity to grow, and trust in the letting go.
I have been learning to surrender, accept the messiness that comes with transformation and get comfortable with surrendering to what I call the goo.
I was thinking about the metaphorphisis of a caterpillar to a butterfly and likening it to my own life and where I am. I called it the "ugly" phaae ro my dear friend and soul sister and she reminded me that after the chrysalis phase comes the most beautiful transformation. She then told me to stop it the ugly phase and to embrace the goo.
So - here's to embracing the goo and just allowing myself to go through this evolution of myself to evolve into the best version of me after loss, heartbreak and massive life shifts. There is a gift in everything, our work is to find it.
Thank you for that reminder.
Baggage is a trickster - always hiding in the background waiting for a trigger to bring you back into old patterns and habits. It doesn't take much, but it can launch reactions or take you down an emotional spiral where you may not even recognize yourself. The key to navigating this is self-awareness. Getting real with why you are triggered, where the reaction is coming from and how you really feel. We are rarely triggered by the incident itself, but rather the meaning we have placed on it or its relevance to something that has happened in our past. And that can run DEEEEEEP. So have a little patience with yourself, and take responsibility for what you do and say.
I have spoken to many people who have done deep work on themselves and been triggered by something that brought them right back where they started. It is normal, we are human and we are flawed. And that is ok.
We are all works in progress, and life is never short of lessons we need to learn. Understand your baggage, understand yourself.
I'm back! I threw away convention and a need for perfection to come back as I journey back to my authentic self after a couple of deeply challenging years on every level.
I am finally feeling like myself again, and excited to share more about my journey to self, and the evolution that is taking place within me as I navigate multiple unexpected situations that have come up over the last couple years. The kind rhat rock you, break you and force you to re-evaluate who you are.
When I started on this more public version around my book, I thought I was creating my perfect life. Seeing that completely unravel in every way - professionally, financially, personally, and physically forced me to step back. I had to take a moment to recalibrate, to heal, to find my truth again. Now I am ready to share and include you in that journey.
It won't always be pretty, but the end result is nothing short of magic.
Much love to you...Jennifer
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