AutomatedProofing
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02/21/2017
How Might We? I recently attended a leadership conference that was moderated by someone that I know quite well. This gentleman coaches companies around the world on
For those who are not in the know, early last month I completed the sale of my printing companies (Plastic Decorators Inc and Serico-Impro inc) to a group that included our long time production manager as one of the key partners. While the sale was a long time in the works, the end always comes suddenly, doesn’t it?
What started out as a search for investors as we looked to expand and modernize, took a turn rather early on in the discussion towards the notion of selling out right and giving me the opportunity to start fresh.
That decision was made a lot easier because of my involvement with Global Vision in the capacity of reseller of their Automated Proofreading systems. Sometimes you try to fit a square peg into a round hole and sometimes you just know when something is a fit.
From day one of training on the product, I can honestly say that a) I recognized the need within my sphere of contacts; b) I recognized just how good these products really are and c) I got to know very early on what a great support team they have in place.
I know this sounds corny, but I have to say that it feels like this is what I was meant to be doing. While nothing comes easy, and this is no exception, every day for the last month I have woken up knowing that I am going improve people’s work lives. That I am going to make their jobs easier, I am going to help their companies make more money and that I am selling a solution to a very real problem.
When people hear that I sold my company, and ask what I am doing now, the natural inclination is to say that I am selling software. Or that I am selling proofreading solutions. What I have discovered is that I am selling so much more:
1) I am selling freedom: The freedom that comes with the confidence of knowing that the proof is correct before it goes to press. I am selling the freedom of knowing that, as a client, you can free up your time to do more valuable and more creative work. We are unchaining people from the shackles of manual proofreading…the most cumbersome of processes.
2) I am selling insurance: One of the most common things I hear from people is “we haven’t had a major recall yet from our packaging”. Ok. Great. My response is typically “have you had your house burn down?” After the initial “huh?” They usually respond that it has not. “And you still carry house insurance?” The point here is that the average recall due to packaging errors runs in the hundreds of thousands of dollars. Do you really want to trust that kind of risk to a junior copywriter or overworked product manager? Really?
3) I am selling value to the owners: All cosmetics companies that I have dealt with have worked in a similar fashion; every agency pretty much follows a similar model as well. You hire someone because they are creative, detail oriented, knowledgeable, effective, etc. You pay them what they are worth, which is a significant amount of money for an experienced product manager or key account liaison, and then they are asked to read proofs for a large percentage of their time. Read that again. You hire people for their creative brilliance and experience and then you pay them top dollar to read words. Our software solutions allows that reading to be done with far more accuracy (something like 76% vs 99.9%) and in a fraction of the time of manual proofreading , thereby freeing up your creative talent to be creative. Kind of like you get to pay them to spend more time doing the stuff that generates actual revenues and profits if they are that good.
4) I am selling gross profit and I am selling less compromise: this one should be obvious by now.
All this to say that I am excited about this new venture. I am motivated by working with really smart, engaged and talented people at Global Vision, excited about seeing the faces on clients the first time they see these products in action and , mostly, excited to be selling something that helps people to do their jobs better.
If you are interested in moving your company or agency forward, and would like to know how we can help, please contact me at 514-515-0300 or [email protected].
I look forward to hearing from you.
PRINT | PRODUCTIONS | INSPECTION
To find out how your company can benefit from Global Vision’s solutions, contact Jamie Goren at: Mobile: +1 (514) 515-0300 Email: [email protected]
05/05/2016
Join us at the HBA in June in New York as we proudly demonstrate how we can help clients in Health and Beauty increase efficiency and decrease turn around times and recalls.
http://www.automatedproofing.com/?p=1327
Automated Proofing on Trade Deadline Day | AutomatedProofing Automated Proofing on Trade Deadline Day Mar 1, 2016 | Articles Today was trade deadline day in the NHL and it got me thinking about the similarities between automating your proof reading and adding a piece to your team. Stay with me here as I think you will see the point shortly. Here is how I get…
12/09/2015
Happy Holidays to all of our friends and clients. Wishing you success, good health and happiness.
12/09/2015
How we build the business case. For help building yours, give us a call.
http://www.automatedproofing.com/2015/12/08/business-case-reducing-costs-associated-with-artwork-changes/
Business Case: Reducing Costs Associated With Artwork Changes | AutomatedProofing
New blog post on how we can help Contract Manufacturers
http://www.automatedproofing.com/2015/11/30/contract-manufacturers-and-automated-proofing/
Contract manufacturers and Automated Proofing | AutomatedProofing Contract manufacturers and Automated Proofing Nov 30, 2015 | Articles I have, as previously stated, spent a good deal of my 24 year+ career selling into the health and Beauty, Pharmaceutical and Consumer Packaged goods markets. During that time, one trend that has evolved and become more prevalent i…
11/24/2015
Please check out my new (and first) blog post.http://www.automatedproofing.com/2015/11/24/why-me-why-proofing-software/
11/16/2015
Global Vision Announces Reseller Agreement with Canadian-Based AutomatedProofing
Global Vision’s proofreading technologies now available to support the growing demand from the Advertising, Printer, Health and Beauty as well as Financial verticals
Montreal, CANADA, November 10, 2015 – Global Vision, the world leader in the development of innovative proofreading technologies, today announced it has signed a reseller agreement with Canadian company AutomatedProofing, a division of 9007-8320 Quebec Inc.
AutomatedProofing specializes in the Advertising, Printer, Health and Beauty as well as Financial verticals. The agreement enables the company to resell Global Vision’s entire line of award winning solutions into these key verticals within the growing North American marketplace.
"Global Vision offers the most technologically advanced proofreading software out there and we are excited to make it available to our many Health and Beauty and consumer product clients," explained Jamie Goren, President, AutomatedProofing. “With Global Vision we are now well positioned to answer the specific challenges faced by those charged with approving art files and compliance documents within these market segments."
“Global Vision is very pleased to extend our relationship with AutomatedProofing through this reseller agreement,” said Mike Spooner, Marketing Manager of Global Vision. “AutomatedProofings’ commitment to companies within these markets makes them a logical choice. And with our latest technologies, including Proofware -the world’s first all-in-one cloud-based packaging inspection suite, we expect that customers will be able to reap the benefits of these tools to improve business performance.”
The leader in proofreading technologies for 25 years
Learn why 72% of all major pharmaceutical companies worldwide have implemented Global Vision Solutions: Download our latest brochure or request a web demo.
About AutomatedProofing
AutomatedProofing (AP) is a reseller of Global Vision automated proofing software and peripherals. Based in Montreal, Canada, AP is dedicated to providing the most professional and efficient products used to solve some of the most costly problems faced by consumer packaging and document creating enterprises; namely, proofreading and compliance.
Companies within the Ad Agency, Print, Health and Beauty Space or that are in the Financial Services sectors can save time, money and avoid costly errors at a price that suits their budget. AutomatedProofing is a North American reseller of the Global Vision suite of products and works closely with them on integration and product selection, including solutions for every stage of the workflow process. For more information please visit www.automatedproofing.com
About Global Vision
Global Vision is the world leader in the design and delivery of Innovative Proofreading Technologies.
Our solutions are widely interoperable and have been integrated into the packaging workflows of leading consumer packaged goods companies, printing firms and over 72% of the major pharmaceutical companies worldwide.
Global Vision’s complete suite of advanced solutions featuring text-based, pixel-based and Braille inspection technologies, are designed to eliminate printed artwork and copy related errors, providing end-to-end security at every stage of the packaging workflow. All our proofreading solutions meet FDA 21 CFR Part 11 / EMA Annex 11 requirements.
Headquartered in Montreal, Canada, Global Vision has worldwide representation. For more information, please visit www.GlobalVisionInc.com
Media Contacts
Mike Spooner
Marketing Communications Manager
Global Vision
T: + 1 514.624.4422 Ext. 63
[email protected]
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10, 550 Secant
Anjou, QC
H1J1S3