DGX Digital

A Decade Later, Instagram Updates Its Signature Wordmark

Instagram has refreshed its wordmark for the first time in nearly a decade, giving the familiar lettering a sharper and more contemporary look. The update was announced by Instagram head Adam Mosseri, who described the new design as cleaner and more modern while retaining references to the brand’s original character and simplicity.

The redesign focuses on the Instagram wordmark, while the familiar pink-and-orange gradient camera icon remains unchanged. The move highlights an important principle in brand design: evolution doesn't always mean starting over. Sometimes, a strong identity simply needs to be refined to remain relevant and brands need to evolve with their audiences, technology and visual culture.

As expected, Instagram's refresh is already generating mixed reactions online, with some praising its contemporary feel while others are questioning the readability of the redesigned lettering.

Happy President's Holidays.

Remembering the Legacy of Sir Seretse Khama.

𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 𝐭𝐨 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞 𝐔𝐬𝐞𝐫𝐧𝐚𝐦𝐞𝐬, 𝐀𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐂𝐡𝐚𝐭𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐏𝐡𝐨𝐧𝐞 𝐍𝐮𝐦𝐛𝐞𝐫𝐬
WhatsApp, the Meta-owned messaging platform, is set to introduce usernames, giving users a new way to connect and communicate without sharing their phone numbers.
The feature will be rolled out to the platform's more than three billion users worldwide over the coming months. Starting Monday, users will be able to reserve a unique username directly within the app, although creating one will remain optional.
According to WhatsApp, users will have the flexibility to change or remove their usernames at any time. Once the feature is fully implemented, people will be able to start conversations by exchanging usernames instead of phone numbers, providing an added layer of privacy.
The company also confirmed that its existing safety features, including the ability to block and report unwanted contacts and messages will remain in place.

A life of love, leadership, and legacy. Happy Father's Day.

KFC Rolls Out Global Rebrand with Fresh Menu and Store Transformation.
KFC is ushering in a new era for the brand, launching a comprehensive global refresh that reimagines its menu, restaurant design, and customer experience across more than 34,000 locations worldwide.

With 21 stores currently operating across Botswana, KFC Botswana can be expected to embrace this new brand rollout as part of the company's global "Next Chapter" transformation. Images©KFC