Benelux.Team

On January 9, we had the opportunity to design and produce the Van Rysel Roubaix team reveal.

A project where the concept was pushed to its full potential, aligned with the brand’s DNA and the shared heritage of both the team and the Van Rysel.

The baseline, “We come from a paradise that some call hell,” guided every creative decision: a highly symbolic venue in a deconsecrated church, a cobblestone catwalk rooted in the region, a raw and immersive scenography, an unexpected show for 250 guests and a live YouTube broadcast.

The goal was to make people feel the duality every cyclist lives: suffering versus achievement.

Even the smallest details carried meaning, from the scenography to a tattoo booth run by an artist who collaborated on the jersey design.

Thank you to Van Rysel for the renewed trust, following the success of House of Cycling Dreams last year. A reminder that the most impactful brand experiences happen when strategy, creativity, and ex*****on become one.

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We are more than proud to announce all 3 our VAN | RYSEL (Decathlon France) entries at the European Sponsorship Association (ESA) Awards 2026 were shortlisted.

Happy to see played a relevant role for this great cycling brand on their Grand Départ 2025 with the “House of Cycling Dreams"!

Check out the comments to discover the 3 categories & were shortlisted in.

We’re proud to bring the Chalet Artois to the Leuven Christmas Market this year! ❄️✨
Come by, soak up the cozy vibes, and enjoy the magic with us. Cheers! 🍻🎄

Our very own Wim Mathues, SVP at Wasserman Benelux, has been selected as a jury member for the prestigious European Sponsorship Association (ESA) Awards! 🏆

He’ll be representing Wasserman Benelux to help recognize and celebrate the very best in the sponsorship industry. 👏

Kaart Blanche Opening x

What a night! 🥂 Martini joined the celebration at the grand opening of the brand-new Kaart Blanche store, bringing along the spritz vibes. 💫

Guests enjoyed a refreshing Martini Bianco Spritz or a Martini Vibrante (for those who prefer it alcohol-free 😉).
Sunshine, style, and spritz - the perfect mix to toast this new hotspot. 💛

Welcome, Senne! 👋
We’re excited to welcome our new intern Senne ! 👋
Over the next few months, Senne will be diving into our fun projects and bringing fresh energy to the team. We can’t wait to see what we’ll create together! 🚀

Welcome to the team, Senne! 🙌

An evening filled with connections, flavor, and atmosphere ✨

Together with St Germain, Skybar Antwerp and HNGRY Antwerp, we brought the St-Germain community to new heights.

From the refreshing St-Germain Spritz to the delicious bites and stunning city views – every detail contributed to an unforgettable experience.

Here’s to creating more moments that connect, surprise, and delight.💛

Meet our new intern, Gustav! 🇩🇰
Straight from Denmark and ready to dive in! We’re thrilled to have him on board at Wasserman Benelux. 🚀

“I’m excited to join the experienced team at Wasserman! Bringing people together through creative events is a passion of mine, and I look forward to contributing to many great projects with the team!” – Gustav ✨

As part of our annual tradition, September 10 was Serve Day at Wasserman worldwide. On this day, unites to give back to the community.

This year, TeamWass Belgium - together with the Brands & Properties division and the Talent departments in Football and Cycling - contributed to the Camp2Camp project.

Their core mission is social: guiding and training young people without education or work, and supporting those in part-time education who struggle to find the right workplace. We helped collect, clean, and repurpose camping gear left behind at Tomorrowland festival so it can be reused and given a second life.

Giving back, together. ✨

Sunset vibes, good friends, and a touch of Corona magic 🌅🍻
Our Corona Sunset Session in Knokke was all about making memories! Guests loved snapping their moments with photoflyers and taking home custom T-shirts & tote bags 🫶.

Here’s to summer, sunsets, and unforgettable nights! 🌊✨

We teamed up with AB InBev this summer to create some exciting new materials 🍻
From render to reality, we're proud of what we brewed together.

👉 Swipe to see what we made!