Velorix Analytics

Top 5 Fixes You Need to Implement for Better GA4 Reporting

1️⃣ Track Key Conversions Properly:
Make sure important acts like sales and form submissions are marked as conversions in Admin → Events → Conversions.

2️⃣ Use UTMs for Accurate Attribution:
Avoid traffic showing as Direct by using UTM settings in your ad links. Example: ?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale.

3️⃣ Fix Session & Engagement Tracking:
Adjust session timeout to ensure correct interaction data. GA4 records meetings as “engaged” based on time and contacts.

4️⃣ Prevent Duplicate Transactions:
Set up a Transaction ID filter in GA4 to avoid recording the same buy twice.

5️⃣ Recover Lost Data Using Server-Side Tracking:
Implement Server-Side Google Tag Manager to avoid ad blockers and improve data quality.

🔹 Need help improving your GA4? Let’s talk! 🚀 hashtag

You’re Scaling Ads, But Sales Aren’t Growing – Here’s What’s Broken!

Imagine putting water into a bucket that has a hole in the bottom. The water flows out no matter how much you pour.

You keep raising the budget for ads, but no sales happen. This is what happens when you scale ads without fixing conversion tracking.
Why this takes place

When you run ads on Facebook or Google, those sites use information about how many people clicked on your ads to make them better. But if your tracking isn't working right, your ads could be:

🚨 Aiming for the wrong action—the algorithm could be trained on page views instead of purchases, sending traffic that doesn't convert;

🚨 Missing key purchase data—if conversions aren't happening right, the algorithm works with incomplete data, which makes it hard to optimize;

🚨 Get rid of duplicate conversions. If you keep track of the same buy more than once, your ROAS (Return on Ad Spend) will look better than it really is, which can lead you to make bad decisions about scaling.

💏 Scaling ads before tracking them is like running with your shoelaces loose—you'll go fast, but you'll fall. Fix your foundation first, then grow profitably.

সিলেট ও সুনামগঞ্জে বন্যার পরিস্থিতি ভয়াবহ আকার ধারণ করেছে। ধারণা করা হচ্ছে এই বন্যা অতীতের সকল রেকর্ড ছাড়িয়ে যেতে পারে। মহান আল্লাহ আপনি সহায় হোন৷

- আল্লাহু আকবার ✊❣️