Cutting Edge Digital
Helping you get found online with effective & affordable Google Ads management. Well hello there! I’m Reeva, Google Ads guru and owner of Cutting Edge Digital.
I’m originally from South Africa, and lived in France and the UK for a decade before moving to Perth in 2013 and eventually becoming a true blue Aussie. I help Australian businesses get found online through effective and affordable online marketing. I specialise in Google Ads management and blog writing for your business. When it comes to the kind of businesses I work with, I specialise in service

Another year, another certification ✅

Woohoo! Great news - campaign level negative keywords are coming to Performance Max!
Currently we can only add account level negative keywords to ensure they apply to Performance Max campaigns so this is a huge leap forward 🥳🥳🥳

📣Heads Up 📣
A new core update is rolling out...expect a little turbulence in the rankings over the next few weeks!

Are you new to Google Ads?
If you've not run Google Ads before, did you know you can now get up to $1800 in credit when you start serving ads from a new account?
Want to find out if Google Ads is right for your business and take advantage of this amazing credit offer?
DM me to chat! 📩

Keyword research is an education 🧐
The things I discover when I have to look up what random keywords are actually about!
FYI it's a Manga book 🤣

🍋 Automatically Created Assets 🍋
Have you come across automatically created assets in your Google Ads campaigns?
Perhaps you've seen these despite having turned off automatically created assets in your campaign settings?
Did you know there's a hidden setting in your Google Ads to *actually* turn these off?
To find this setting, you'll need to head to the Assets menu, then:
🍋 Click on the three dots that say 'More'
🍋 Click on Account Level Automated Assets
🍋 Click on the three dots that say 'More' (again!)
🍋 Click on Advanced Settings
Here you'll find a whole new section of settings for account level automated assets and they may all be set to ON despite you already switching them off at campaign level. Unfortunately these seem to override your campaign settings, so adjust any particular settings here to OFF to ensure Google is not creating new assets for you, particularly if you have already carefully crafted your own assets .
I often find many of these are poorly written or show pages/text you wouldn't necessarily want coming up in your ads.
Hopefully that's helped you improve your ads and retain control over how your ads appear!

Let the Games begin! 🥇🥈🥉
How cute is today's Google Doodle marketing the start of the 2024 Paris Olympics?

Heads up if you're creating new Google Ads campaigns 👇
Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is!
Read more about this update here:
https://www.seroundtable.com/google-ads-broad-match-enabled-by-default-37698.html

Exciting afternoon watching some of WA’s top showjumpers compete at Perth Showjumping League where I sponsored the 1.20m Diamond Final!
Even better when I got to present the prizes and Rick Dabner of Team Equistar was the winner 🥇
Pretty cool seeing my logo on a rug and rosettes! 🏵️
Now for more showjumping this evening with the Juniors, Grand Prix and Speed Stakes 🐎

Have you got the new Google Ads interface?
Struggling to find where things have moved to?
If you're looking for your search terms to check for new negative keywords to add, this is now sitting under Insights & Reports, then Search Terms.
A new feature I do like is the 'Shops' section shown here too, which shows stats for interactions with your linked Google Business profile.
How are you finding the new design?

Taking some deep breaths this morning in the office!
Gotta love learning a new Google Ads interface 😬😭
Are you seeing the new Google Ads interface yet?

When's the last time you checked your Google Ads copy?
If you're still using outdated ad customisers {that look like this} in your ad text, these will stop serving at the end of May 2024.
Still got ads with {ad customisers}? It's definitely time to review your account!
Get in touch with me for a free review and quote today.
Google Ads Notifies Advertisers That Some Ad Customizers Will Go Away May 31st On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.

Google Ads has updated the definition of top ads - this can now include ads that appear below the organic search results.
Their support document says:
"Top ads are adjacent to the top organic search results. Top ads are generally above the top organic results, although top ads may show below the top organic results on certain queries. Placement of top ads is dynamic and may change based on the user’s search."
I have to say that I do miss the old days of seeing the average position for ads instead of these vague indications of where your ads may or may not be appearing.

Wow, who knew Sophia Loren ran backlink website in India?!

On International Women's Day, remember to 💜
It's a day to reflect on how we're working together to create a gender-equal world. A world where women are given equal opportunities to earn, learn and lead.
Consider where you're investing your time, effort, and money, and how you can go about contributing to creating a future where girls and women have equal access to career opportunities, education, and a voice they are not afraid to use.
Count Her In: Invest in Women. Accelerate Progress.
UN Women Australia

Can you trust Google Ads recommendations?
The short answer is no!
I just did some manual calculations on these recommendations on a client account as these did not look accurate to me.
Current daily budget is set to $25 - which is $175/week. The campaign is getting on average 18.1 conversions per week at a cost per conversion of $6.14.
Google is telling me to increase my budgets to get more clicks and more conversions but also a higher spend and cost per conversion.
When I manually work out these stats based on the budget increase, the weekly cost is far higher, and the cost per conversion is much higher that what they are showing in this table.
For the highest budget example shown here of $117/day, my spend would increase to $819 per week. According to their table it would be $492 more than what I spend now ($175) which is actually $667. My cost per conversion according to them would go up $4.98, but when I work it out its actually $8.88 more than my current cost per conversion.
So please, before you hit apply on your Google Ads recommendations, consider how accurate these actually are!

Have you got to grips with Google Analytics 4 yet?
Here's a tip on where to find data on what pages people have visited on your website.
🍋Login to GA4.
🍋Click on Reports in the left side menu.
🍋Then choose Engagement, then Pages & Screens.
This is where you will see what pages people have viewed, how long they were engaged on your site, and if they took any measurable actions ( such as made a purchase, clicked to call you, or filled in a form - whatever you are measuring in GA4 that's important to your business).
💡 So how do you use this information?
Consider the content on each page, how long people are spending, and if they are converting.
You could then create more/similar content, to reach even more people searching for similar terms.
You could also improve the content on your page, or links to other pages, if they are not taking the actions you would expect. Want them to call you? Add a clickable phone number somewhere prominent. Want them to fill in your lead form? Add the form to that page.
How I Can Help You
Do you want more visitors to your website?
Do you want more leads and more sales?
Do you want to increase your brand authority in your niche?
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Monday | 09:00 - 14:30 |
Tuesday | 09:30 - 14:30 |
Wednesday | 09:00 - 14:30 |
Thursday | 09:00 - 14:30 |
Friday | 09:00 - 14:30 |