Thriving Web Design

How many trust signals does your website have? Have you ever given it thought?

When potential customers are browsing your website, you have very limited time before they skip to the next website.

You need to be able to not only provide the information they're after, but make it clear to them that you're trustworthy.

There are many different trust signals but here's a few common ones to get you started

✅ Be transparent

Be crystal clear to the visitor. Openly sharing information about what you do, what your product or service does. Having clear and accessible policies. Disclose on sourcing and practices. Anything that helps show the visitor your business can be trustworthy

✅ Show your expertise

Nothing gives confidence in a business more than that business showing they know what they're doing. That they are the go-to for a problem a customer is trying to solve. Show that in words, in your blogs, on product and service pages, in videos and in photos.

✅ Show customer testimonials

You have existing customers, ask them for testimonials and showcase that on your site. That external validation helps new visitors see that it's not just you tooting your own horn, that there is other real people who recommend you.

✅ Show videos and photos of you and your business

Sadly the world is full of people pretending to be something they are not. You're real, so show it. Pictures of you or your team at work, on location, out in the field, in photos and videos. That kind of social proof is worth its weight in gold.

✅ Cover answers to important questions

We're not just talking about any old question either. The real important and common questions your potential customers are likely going to want to know about. The more questions are answered, the greater chance you have of helping that visitor decide to buy from you.

Theres a new way customers can find you! Through AI searches.

Yes, people are starting to use AI to discover businesses that sell products and services they're after and getting mentions and recommendations from AI platforms.

Have you ever searched on an AI platform like ChatGPT or Gemini to see if your business is mentioned?

We now have a service that ensures your website is easy to read, understand and extract information from to better improve your chances of being name dropped by all those AI platforms out there.

It's called GEO (Generative Engine Optimisation) and you can think of it like SEO, only it's for AI.

Want to improve your business's visibility on AI? Contact us today to discuss how we can help you with AI search

https://www.thrivingwebdesign.com/geo-services/

www.thrivingwebdesign.com

AI is well and truly ubiquitous and it's starting to change the way we search on the internet. So what is AI exactly, how does it work? And how can we use it for search?

In this blog, we talk about all this and what AI platforms are available on the market today.

https://www.thrivingwebdesign.com/blog/what-is-ai-search-and-how-does-it-work/

The biggest killer for any business is inaction. The intention of getting something done but then never following through. Nothing happens if nothing happens.

Don't wait to kick-start your momentum.

Ever wondered why you're not getting as many conversions (visitors into paying customers) when they land on your website?

In this blog post we go over some of the things you need to look out for that might be causing it

https://www.thrivingwebdesign.com/blog/why-websites-dont-convert-visitors/

Ever heard of search intent? No? Search intent is when Google makes an assumption about what the intention of the searcher is.

For example, if I search 'best headphones' I might be doing some research before I buy a pear of headphones by checking out articles that review different brands.

If on the other hand I search 'headphones discount' that tells Google my intent to buy is much more likely because I'm looking up if I can get a discount.

In this blog we cover this in depth and explain all the different kinds of search intent classifications Google uses and pose the question "what is the user hoping to get from their search" to get your brain juices going.

https://www.thrivingwebdesign.com/blog/google-search-intent/

New milestone unlocked. 6 years in business! 🎉

Experienced, trusted and right here in Perth

If you run a business in Perth and your website has been around for a good few years, chances are it may need a refresh.

Content and design styles can become outdated and it only takes a new website visitor 8 seconds to decide whether they should continue to browse your website or to move on to the next.

You should also be asking yourself if your competitors' websites look up-to-date and modern. If they are, they're leaving you in the dust.

There may even be newer technologies or newer approaches to web design that could better improve performance, and its ability to convert a visitor into a customer.

Remember, they're not an expense, they're an investment.

Scammers posing as web designers and seo experts exist and target businesses. Especially on social media and via email inboxes. So what kind of red flags should you look out for? In this blog article, we cover some of the most common indicators.

https://www.thrivingwebdesign.com/blog/is-it-a-web-design-scam/

Is it a web design scam? From freebie email accounts to asking for giftcards as payment, there are a number of red flags when it comes to a web design scam.

Google cares less about a website made for Google and more about a website that's actually helpful to the reader.

So what's helpful you might ask? Think about the last time you visited a website to potentially buy something.

Did you get the answers you were looking for? What were those questions? Was it easy to find or did you have to really dig to find it buried somewhere not so obvious.

Did they seem to know their stuff? Was the information comprehensive but not to the point that it put you to sleep or bored to keep going with the reading?

Was the site easy to navigate, was it obvious where everything was and what it meant on the sites pages?

A great deal of people will often window shop a website to get intel before they make a decision on whether they should do business with them. So making the site as informative, easy to use, insightful and as helpful as possible will improve your changes of converting a visitor to a customer.

That's what Google wants to see. And rank higher.

How's your Perth website stack up when it comes to how helpful it is?