Focus Group

We loved partnering with Justice Health NSW to bring their “Just the Place” message to life at Australian Healthcare Week 2026.

In a complex recruitment space, we designed a bold booth experience that cuts through the noise, helping communicate the benefits of a career in Justice Health in an engaging way, while showcasing the vital role they play across the broader healthcare system.

A big thank you to the Justice Health NSW team for their trust and collaboration throughout. ☺️

We’re live - again! ✨👀 Keep your eyes peeled for our recruitment campaign rolling across the Sydney Light Rail 🚃

Huge thanks to for capturing these shots 📸

We’re thrilled to share that our Vinidex Brand Refresh has won Silver at the World Design Awards.

Starting with customer and stakeholder research, we shaped a new brand strategy that captures Vinidex’s quality, innovation and ambition; then brought it to life through a modern identity and robust design system. Anchored by a bold wave motif, the refreshed brand is now rolling out across all brand touchpoints.

The result is a brand that confidently signals a new era for Vinidex, while staying true to its heritage and values.

Read the award submission: https://betterfutureawards.com/wld26/project.asp?ID=36330 

Our William Buck recruitment campaign, built around real employees and real stories, has taken home Silver at the World Design Awards by Better Future. By putting people front and centre, we shaped an EVP that feels honest, human, and true to life at William Buck, proving authenticity is still the most powerful recruitment tool there is. Keep an eye out for it on Sydney light rail and digital channels 👀

Our exciting collaboration with William Buck continues in 2026! Read the award submission: https://betterfutureawards.com/wld26/project.asp?ID=37388

The Gaming Reform Roadmap has picked up Gold at the World Design Awards 2026! ⭐

Commissioned by Liquor & Gaming, this 150+ page publication turns complex reform policy into a clear, accessible public resource that supports transparency, harm reduction and accountability across the state.

he NSW Housing Landscape Prospectus has won Gold at the World Design Awards 2026! Commissioned by the NSW Premier’s Department, it turns complex planning, policy and spatial data into a clear, accessible, and visually engaging format. Its modular design system ensures adaptability for future updates and regional needs, supporting informed decision-making and global engagement.

Read the awards submission: https://betterfutureawards.com/wld26/project.asp?ID=37300 

At Focus, we recognise that the 26th of January is not a day to celebrate. We pay our respects to the Traditional Custodians of this land and acknowledge that we live and work on stolen land.

Today, Emma and Lujia volunteered at the incredible Yabun Festival as hydration fairies, helping distribute water and ice throughout the day. It was powerful to see the community come together in solidarity and support of Aboriginal and Torres Strait Islander peoples.

Always was, always will be. 🖤💛❤️

Hello 2026 👋 Our team is a few weeks back from the holidays with a stack of postcards, and fresh insights we’re carrying into the year ahead: more curiosity, more craft, and more intention in everything we make. We’re recharged, inspired, and ready for the good stuff: bold projects and thoughtful collaborations ✨

👻🍹 Team Focus brewed up spooky spritz’s for those in-office and topped them with AI-generated spooky headshots! Happy Halloween from your favourite creative coven!

Thinking about going electric? ⚡ Our Founder Carlos & Strategy Director Ellie made the jump, here’s what pushed them, why charging quickly became second nature and the little EV joys!

Explore our Future Focus work for NSW Government Vehicle Emissions Star Rating (VESR) and use the VESR platform to compare models and make a smarter, lower-emissions choice.

Case study: https://www.futurefocus.co/our-work/vesr-branding-research-insights
Compare models: https://www.vesr.gov.au/