Launch Queen

I started my business in a tiny one bedroom apartment. Driving around a Nissan x trail that broke down every other day.

It had a blown head gasket and it was still driven every single day. And on those 40 degree days in Perth we would just hope that it wouldn’t explode on the highway.

It was $3K to fix it and that money just didn’t exist. Launch Queen started with just me, my laptop from 2015, and one client turned into a referral, turned into another referral.

And sometimes I can’t believe that in less than 5 years I got here. I brought my dream car this week.

I have the best people in my circle, the best clients, and I never dreamt life could look like this.

Not looking for applause, but rather just to tell you that no matter where you are or where your starting point is, there can be more if you want it enough ✨

We are hiring! Could this be you?

An exciting opportunity for a Perth-based Client Success Manager to join the Launch Queen team.

✦ Why you’ll love being part of Team LQ:

• Work from home with the flexibility to design your schedule.
• An incredible team culture (if we do say so ourselves 💁🏻‍♀️)
• Your voice matters — we value your input to make your role and our launches even better.
• Competitive pay with opportunities for growth as we continue to scale.

✦ Who are we?

We help service providers create, launch and scale online courses and memberships. With a vibrant, Perth-based team (and global), we create strategies that lead to epic launches and help our clients scale their businesses using passive marketing systems.

This is a part-time role starting at 20 hours a week with plenty of room to grow.

Could this be you? Or know someone who’d be perfect? → Tag them or share this post! 🥂

What if I told you everything you know about getting leads online is wrong?

Let’s talk about S. She was an incredible coach. Her clients adored her. Every time she ran a program, the results were insane.

But there was one problem… her leads had dried up.

Her Instagram posts were getting likes but no one was clicking “buy.”

Her DMs were full of compliments, but not clients.

She started telling herself maybe it was the algorithm.
Maybe her niche was too small.
Maybe she just wasn’t cut out for this.

But here’s the truth:

If your clients are getting results — the offer works.

If you’re not getting traction — your marketing is the problem.

We didn’t rebuild her offer.
We didn’t throw out her niche.
We didn’t send her back to another $2K “business coach” course.

Instead, we fixed her funnel.

We shifted how she positioned her program.

We made her content reflect the outcome her people actually wanted — in words they instantly understood.

The result?

Leads started flowing in again.

Her program sold out without begging for referrals.

And the best part?

She didn’t change what she taught — only how she sold it.

Because people don’t buy offers.

They buy outcomes they believe are possible for them.

So if your offer works but your funnel doesn’t — fix the funnel.

Not the offer.
Not your confidence.

✨ The funnel. ✨