Identity Perth

So Dam good...it needed a wine range to match! 🍷

For The Dam's growing wine collection, we created an identity that captures everything people love about the venue and region. Relaxed, full of personality and never taking itself too seriously.

Built around the scalable ‘So Dam…’ naming structure, every varietal has its own distinct character, brought to life through bold colour, expressive typography and playful storytelling.

Rather than relying on traditional tasting notes, we wrote each back label as a conversation. The kind of story you'd happily hear over a long lunch with good food, good mates and another pour.

A wine range that's just as enjoyable to read as it is to drink.

Six years ago, we sat down with rally champion Glenn MacNeal and began shaping what would become one of Australia's most exciting entertainment brands.

Today, PowerPlay Next-Level Karting has grown from a single venue in Joondalup to an expanding national network across Australia. Watching that journey unfold has been incredibly rewarding. What makes us proud isn't just the logo and brand. It's everything built around it and many conversations to keep pushing things forward.

Over the past six years we've had the privilege of partnering with the expanding PowerPlay team to help shape almost every touchpoint of the brand experience, including:

• Logo, brand identity and visual system
• Venue signage, environmental graphics and customer journey blueprints
• Strategic marketing, consultation and promotional campaigns
• Website design, development and ongoing evolution
• Promotional and safety videos
• Outdoor and digital advertising campaigns
• Animation and custom 3D track map illustrations

The best brands aren't built through a single project. They're built through thousands of decisions, thinking outside the box, countless refinements and a shared commitment to getting every detail right.

Congratulations to Glenn and the entire PowerPlay team on what you've achieved so far...eight venues and counting! We're incredibly proud to have played a part in the journey, and we're excited to see where the next lap takes you.

Today we’re celebrating Nick, our Founder, Creative Director, leader, office entertainer, occasional singer, spontaneous dancer and dedicated sweet-tooth.

Whether he’s singing, dancing, cracking jokes, sneaking sweets or calmly guiding the next big idea into shape, Nick brings talent, patience, kindness and a whole lot of style to everything he does.

Classy, cool, creative and occasionally hilarious on purpose.

Happy Birthday Nicko. We’re very lucky to have you leading the way!

Out here, the horizon stretches as far as the eye can see...and so do the stories.

The new Murchison brand was created by uncovering the stories, character and spirit that define the region.

From ancient earth and brilliant skies to the resilience, curiosity and character of the people who call this place home, every element of the identity was shaped by the truths that make Murchison unique.

Not just a destination.
Not just a local government.

A place where nature shapes culture, and culture shapes community.

A place where visitors can slow down, look up, and reconnect with something bigger than themselves.

A privilege to help bring that story to life.

New James Squire Alcoholic Lemon Squash
Bold flavour. Bold creative.

National rollout across social, digital and point-of-sale designed to capture the same refreshing energy as the product itself.

Confident. Punchy. Thirst-inducing.

A special project helping take a little piece of Western Australia to one of the world’s most celebrated garden events, The Chelsea Flower Show in London.

This 48 page guide was designed for Tourism Western Australia to showcase the colour, scale and natural beauty of WA, giving international audiences a glimpse into the landscapes, gardens and wildflower experiences that make our state so unique.

Built with Purpose. Delivered with Pride.

We’re proud to introduce the strategic rebrand and refined visual identity for Element Construction WA PTY LTD

This evolution reflects the strength, integrity and craftsmanship behind over 15 years of quality construction.

Designed to strengthen their market presence and build a stronger brand platform for long-term growth.

Straight from the farm to The Dam Pantry.
Seasonal, small-batch flavours with strong opinions, brought to life through bold packaging designed by for The Dam Denmark