fileroom

Two systems. Zero alignment.

That's the reality for a lot of B2B businesses running HubSpot alongside a job management platform like Simpro. Leads live in the CRM. Jobs live in ops. And somewhere in the middle, a patchwork of middleware is holding it all together.

For one of Australia's fastest-growing solar providers, that patchwork was starting to crack.
We created a direct integration, rebuilt the revenue lifecycle in layers, and gave the business what it actually needed: structural clarity, not more tools.

👇 Full case study here: https://hubs.ly/Q04mM90H0

If you’re not sure whether your ad budget is targeting the right people, it probably isn’t.

Last week, during an optimisation meeting, we showed how hypertargeting removes that uncertainty from the equation.

When you move to an Account-Based approach, everything becomes sharper – more precise, more relevant, and far more intentional.

So what does that actually look like in practice? This case study walks you through it:
https://hubs.ly/Q04h_7N_0

If you love working with AI, you'll love this library of 100 marketing prompts.

But prompts alone don't work.

The truth is simple: AI doesn't know your business, your buyers, or your market. Feed it nothing and it fills the gaps with something that sounds right but lands flat.

We wrote a short guide on how to fix that. The prompts are in there too.
https://hubs.ly/Q04hYS8h0

If Claude was already your favourite coworker, this just levelled things up.

You can now connect Claude directly to HubSpot and use it as your personal CRM assistant.

No dev work. No extra cost. Live in under 5 minutes.

See how it works here:
https://hubs.ly/Q04jkqps0

A client recently asked us, “Is SEO still worth it?”
Good question – and honestly, SEO still matters, but it's not enough on its own anymore.

Search has evolved. It’s now SEO, AEO, and GEO. If you’re only optimising for Google rankings, you’re missing how AI is reshaping visibility.

We've broken it down in a simple way, plus a quick 5-minute guide to get you ready for your next AI search conversation:

https://hubs.ly/Q04h-YQs0

We’ve been there too. Outdated data causes more headaches than we admit 😵
We all wish we had a “super-amigo” to fix the mess.

The good news is HubSpot has one. Even better, we explain how it works: The AI Data Agent cleans your data, turns it into insights, and helps you qualify leads and see what’s really going on. Just follow these simple steps

https://hubs.ly/Q04gwbGY0

Last week at Sydney Build Expo, we kept hearing the same thing from sales and ops teams: "We know we're losing deals on calls, we just can't see where."
Every call is either moving your pipeline forward or quietly costing you the opportunity. The gap usually isn't effort, it's visibility and timing.
Aircall's new AI Agents close that gap. One guides your team live during conversations so nothing slips through; the other qualifies and captures opportunities around the clock without needing someone on the other end.
If that sounds like a problem worth solving, here's how it works:

See how it works: https://hubs.ly/Q04fdW7z0

Sydney Build Expois almost over, and it’s been all about the people.

Being side by side with our partners at Aircall sharing the stand and real conversations throughout the day. Thanks Lilli Watkins and Liz Fakhouri!

Catching up with Simpro Software and HubSpot in person just reminds you why these events matter. It’s where things actually move forward.

Thanks for the support and the time.