Effective Property Solutions

Bringing land to market today takes more than a listing, it takes the right strategy.

With shifting buyer behaviour, elevated construction costs, and changing supply across Perth, developers are needing to be more considered in how projects are positioned.

At Effective Property Solutions, we work across the full lifecycle - from early-stage planning through to final sales, helping unlock value through smarter positioning, targeted marketing, and strong ex*****on.

Because in this market, it’s not just about getting stock to market - it’s about getting it right.

If you’re holding land with untapped potential, now is the time to reassess your strategy.

Speak with our team and unlock your project’s full potential.

Featured in Business News: a significant Bullsbrook transaction successfully brokered by Effective Property Solutions.

We’re pleased to have facilitated the $15 million acquisition of 927 Cooper Road, Bullsbrook on behalf of the Franco family’s Mimaro Group, expanding their total landholding in the area to 150 hectares and reinforcing the continued momentum we’re seeing across Perth’s northeastern growth corridor.

As part of the transaction, Effective Property Solutions has been appointed to continue managing the asset and support the long-term optimisation of these strategically positioned landholdings.

Our Managing Director, Erwin Edlinger, shared:

"Infrastructure spending and planning certainty are continuing to drive demand in the area, and we’re continuing to see strong enquiry from developers, investors and local business owners looking at land for expansion and future value uplift."

A great outcome for all parties involved, and another example of the long-term opportunities emerging throughout Bullsbrook.

Read the full article: https://www.businessnews.com.au/article/Franco-family-expands-Bullsbrook-footprint-with-15m-sale

Proud to have been involved in facilitating this significant transaction for Aigle Royal Group as they expand their footprint within the Jandakot and Treeby precinct.

Coordinated by our Founder and Managing Director, Erwin Edlinger, this outcome involved a four-year land assembly process to bring together multiple landowners and facilitate Aigle Royal Group’s acquisition of six hectares across 12 and 34 Peppworth Place and 145 Solomon Road.

As Erwin noted in the article, this important acquisition sees Aigle Royal become the majority landowner within the precinct, creating a pathway for future planning and helping unlock much-needed residential development opportunities within the growing City of Cockburn.

Transactions like this are a strong reminder that meaningful property outcomes often begin years before development starts, built through strategic thinking, collaboration and a long-term approach.

Understanding what your business is really worth takes more than just numbers - it takes the right strategy, positioning, and insight into the market.

At Effective Brokering, the focus is on delivering outcomes through a considered, end-to-end approach, from valuation through to negotiation and final sale.

Working alongside this is Ivan Cheok, bringing nearly 20 years of finance experience and a strong understanding of both the numbers and the realities of business ownership.

We’ve seen this approach in action recently with the Firebrick Café sale - a great example of how the right positioning and buyer strategy can lead to strong results.

It’s a process built on clarity, transparency, and knowing how to connect the right opportunities with the right buyers.

If you’re thinking about your next move, it starts with understanding your value. Get in touch with Ivan today.

We’re proud to have facilitated the successful sale of Firewood Café & Restaurant in Willetton, led by our Head of Business Brokering, Ivan Cheok.

With nearly 20 years of finance and business experience, Ivan brings a practical understanding of business operations, negotiation, and long-term value - helping connect the right buyers with the right opportunities.

It’s fantastic to see this well-known local venue continue into its next chapter under new ownership, while retaining the authentic Southeast Asian dining experience the community knows and loves.

Congratulations to everyone involved, and a great result by Ivan in securing another successful business sale outcome for our client. 👏

Today, we pause to honour the ANZACs.

At Effective Property Solutions, we recognise the courage, sacrifice and service of those who have served and continue to serve.

Lest we forget.

Always great to receive feedback like this.

We take pride in delivering a transparent, considered approach - while keeping the process as smooth (and enjoyable) as possible along the way.
Appreciate the trust placed in us to guide this journey.

Recently featured in The Industrialist, EPS has been appointed as strata managers for CapPru’s recently completed Jandakot Business Park.

The appointment follows the successful sell-through of all 46 strata warehouses, representing a combined value of $42.143 million - an excellent outcome in a tightly held market.

From initial site sale through to feasibility, development advisory, marketing, sales and now ongoing management, this project reflects EPS’ end-to-end capability across the full property lifecycle.

With continued infrastructure investment and strong demand in the Jandakot precinct, we’re pleased to remain involved in supporting the asset’s long-term performance.

Read more via the link below.

https://www.theindustrialist.com.au/profiles/2026/04/08/management-appointment-jandakot-business-park-effective-property-solutions

Recently featured in The Examiner, this completed transaction for our client Hitachi Construction Machinery Australia Construction Machinery Australia highlights the scale and impact of the Forrestdale headquarters project.

Over the past four years, EPS has partnered with Hitachi across feasibility, acquisition, planning, approvals, and full project delivery, supporting the relocation from Welshpool and transforming a 5.2-hectare site into a future-ready operational hub.

As Managing Director and Founder Erwin Edlinger notes,
“This project demonstrates the power of long-term relationships and EPS’ client-first approach, as well as our end-to-end capabilities from acquisition through to delivery.”

A strong outcome for our client and a significant addition to Perth’s southern industrial corridor.

Erwin Edlinger Ollie Salimi

The difference between a good land acquisition and a strong outcome often comes down to strategy.

At EPS, our approach extends beyond the transaction. We assess key factors such as zoning, market timing, buyer demand and development potential to ensure each site is positioned for long-term value.

In property, the asset alone doesn’t determine the result, the strategy behind it does.
If you’re considering your next move, we’re here to assist.

👉 https://effectiveproperty.com.au/contact/