Scott Shorter Advanced SEO

Google’s rolled out a new AI tool that claims to help you build optimised content at scale. But who knows how long they'll favour AI content? Don't build your whole strategy on it.

HTTPS isn't optional anymore. Chrome will start flagging HTTP sites in 2026. https://www.searchenginejournal.com/chrome-to-warn-users-before-loading-http-sites-starting-next-year/559583/

Something new in search console. Google's making search data a bit more organised. Not rolled out everywhere just yet, but we’ve already spotted it on a few Aussie accounts. https://searchengineland.com/google-search-console-adds-query-groups-463820

Fewer core updates this year. Google says they’re not likely to drop more core updates more often https://www.seroundtable.com/google-more-core-updates-more-often-unlikely-40293.html

Check your GA4 for a new icon. Google's quietly testing a new AI-powered "Analytics Advisor" in GA4. https://www.searchenginejournal.com/google-tests-analytics-advisor-inside-ga4-according-to-reports/558123/

Login pages may be hurting your seo. Check what Google sees. https://www.searchenginejournal.com/google-your-login-pages-may-be-hurting-your-seo-performance/555292/

Want to see exactly how your snippet looks in Google, complete with your favicon? Our free SERP Simulator is perfect for precision before you hit publish.

SERP Preview Tool - The Best SERP Simulator! Use our SERP preview tool to visualise your search engine results in Google. Preview Desktop and Mobile SERP presentation. Now with Favicon!

Google's August 2025 spam update has rolled out in stages and it's coming for all sites. Time to monitor your trends closely.

Google releases August 2025 spam update Google’s August 2025 spam update will be rolling out over the next few weeks. This is the first spam update from Google in 8 months.

Google AI mode now in 180 countries but not yet in Australia….

Google AI Mode Expands To 180 Countries & Gains Agentic Features Google has expanded AI Mode to 180 countries, up from being available in the US, UK and India. Google also announced new agentic capabilities and personalized responses, and a new way to share AI Mode responses.

Google just cleared the air: AI-generated image won’t tank rankings! it's still all about authenticity - focus on creating content that truly helps your audience. -

Google Says AI-Generated Images Will Not Cause Ranking Penalty Google's Gary Illyes said that there is no penalty or direct impact on SEO from using AI-generated images.

Core Web Vitals crown goes to Duda, Shopify’s chasing, and WordPress stays the reliable old favourite— anyone here tested Duda versus WordPress lately? Would love to hear about your insights!

2025 Core Web Vitals Challenge: WordPress Versus Everyone The latest Core Web Vitals CMS rankings show unexpected results, except in the number-one and last-ranked platforms.