Wilde El & Co

Wilde El & Co


A couple of weeks ago I brought you an article on the wonderful, Northam based business @wildeelandco and today I want to share with you some of their products.

With my impending baby arrival I couldn’t NOT buy something😂 here is the baby milestone cards and the “Hello World” baby announcement plate ✨

If you’re looking for a gift for someone who is expecting, or you are yourself I highly recommend Wilde El and Co- a small business with high quality products 🙏

Wilde El & Co
At Behind The Business, we do have a soft spot for a small, family-run and operated businesses and we have found another gem to add to the list with Wilde El & Co. Based from home in Northam, Wilde El & Co is the creation of Natalie Horak and Colin Caruana, an idea inspired by their own beautiful little girl- Elsie.

Wilde El & Co

Read the full article via the link: https://www.behindthebusinesswa.com/meet-your-people/wilde-el-and-co

For your Wild One's
♡ Handmade nursery decor, keepsakes, personalised gifts, educational toys and more to come ♡
♡ Made in the Wheatbelt of WA ♡

Operating as usual



Hi queens,

Wilde El and Co are super excited to be on the hunt for our first brand rep team to help scale our biz and gain some more exposure.

We handmake personalised keepsakes and decor and it is our mission to spoil the world's wild one's.

We are currently looking for brand rep team of 2-5 people to help us build our brand.

You will receive:
🌈 1-3 free products initially and free products on new releases in exchange for content to help with the release (your choice of colours, fonts etc)
🌈 25% off storewide for personal use + 15% discount code for your followers

🌈 A public & active Instagram feed
🌈 Images emailed to us of products
🌈 Australian based

What we need:
🌈 Minimum of 5 images styled images of our products in your wild one's bedroom, nursery or play spaces. Or our personalised products with your child if you are happy for us to share on socials, website etc.
🌈 2 permanent posts to your account tagging us - reels would be a big plus!
🌈 2 stories a week tagging us and showing our products
🌈 Genuine Engagement on our socials: interacting with all posts shared, tagging your friends, and leaving a comment would be a plus!

How to apply:
🌈 follow us on Instagram www.instagram.com/wildeelandco
🌈 drop your Insta handles below

Successful applicants will be contacted via DM on Instagram

Photos from Wilde El & Co's post 31/05/2022

"Remember, you're the one that can fill the world with sunshine 🌞" - Snow White

I came across this quote as I was searching for Snow White quotes after our little princess wanted to "wear the dress with the red apples"! (Swipe to see!) And I thought it was a timely reminder that even with the cool weather arriving, that you can still fill the world with sunshine.

May we teach our babies this mantra - and may we believe it ourselves - because mama, you are amazing and can be the sunshine on a rainy day.


"What a lonely place it would be to have a world without a wildflower!"

- Roland R Kemler.

We have always said our Wild El is a bit of a wildflower...a little bit different, a little bit unique, and a whole lot of beauty, inside and out.


W E A R E L I V E 🥳

Your one stop shop for all things decor, keepsakes and announcements. We are so glad you are here!

In case you are new here, we have just relaunched after an extended holiday...and we could not be more excited.

In case you were wondering who we are...Wilde El & Co is inspired by our wild daughter - Elsie! It is our mission to spoil the world's wild one's with special keepsakes, personalised gifts and décor which can be treasured for a lifetime. 

Stay a while and take a look around - and we hope you can find that perfect something you are hoping for. If there is something you would love, but cannot see, please contact us so we can create some magic for you.

Thank you for supporting our dream and family by shopping small!

Happy Shopping! With love, Nat xo♡

Photos from Wilde El & Co's post 14/05/2022

Always, forever 🌟

Treasure those newborn keepsakes always and forever in our personalised wooden keepsake boxes ♡

A new style with a sliding lid is now available and they are the perfect size to fit in all those precious items.

We have kept everything from baby shower cards to hospital bands to her first outfit in our box.

Tell me, what have you kept from your little one's early days?

Photos from Wilde El & Co's post 11/05/2022

Shine bright, wild one ✨️

Our final new product reveal!

A personalised nightlight to help light up your wild one's night when they may be a little scared. A perfect keepsake or alternative gift idea for a new baby.

These will be available in various different designs...and all will be revealed on relaunch night next week!


How did I get so lucky 🥺🥺💕

Happy mothers day to all you beautiful mums, to the soon to be mums, the not yet mums, the angel baby mums, to the step mums, those who have lost their mums, the foster mums, the stepmums...

You are so special. 💕



Product reveal number ✌️

Because all we want is world peace right?


Fly me to the moon 🌙

New product reveal one...macrame moon wall hanging!

We are so happy how well this has turned out and we have some new plaques and pennants to match! We will also be creating some styling sets with our macrame rainbows and they can be fully customisable in terms of colour and we can even add a name to the star if you wish!

Annnnd breathe! Stay tuned for more product reveals coming over the next week or two ready for when our website reopens!

We would love to know your thoughts on our moons and if there are any other products you would like to see...let us know in the comments below!


Can we take a minute to appreciate this beautiful space for some beautiful girls 🥰

This room reveal has been SO amazing to see unravel and I cannot wait to keep helping create some beautiful spaces for your Wild One's.

Shop reopening SOOOOON!

📷 @ulipekstyle


C O M I N G S O O N ⏰

The re-launch!

As you know, we've been taking a short break while family have finally been visiting from the UK. If you've been watching our stories, you will have seen that we have had the most incredible few weeks! 😍 I do NOT want it to end, but luckily we still have a few more weeks together (yay!).

Since having a few extra pair of hands around the house, I've been able to focus some time on this little biz...and let me tell you I have some exciting things in the works!

With that being said, we are in the midst of preparing for our re-launch baby! We're talking a new look, new products and new collections! Our website is undergoing a revamp and we think it's going to be much easier to navigate so you can find exactly what you are looking for!

We are also working on some new content to help with styling tips and inspo!

So...turn on the countdown on our stories as you will NOT want to miss this! 🤭

Videos (show all)

Make a Macrame Rainbow with me 🌈
Our Christmas 2021
New Macrame Rainbow colourways available now!
Win a gift voucher for Wilde El and Co
Personalised Keepsake Box


Handmade nursery decor, keepsakes, macrame wall hangings, bedroom prints, educational resources and more to come.



Northam, WA

Other Shopping & Retail in Northam (show all)
CruiserLand CruiserLand
8 York Road
Northam, 6401

Toyota specialists

Wheatbelt Office & Business Machines Wheatbelt Office & Business Machines
246 - 248 Fitzgerald St E
Northam, 6401

Providing sales, service and repairs to Computers, Hardware and Software, Printers, Faxes and Photocopiers.

Pure Romance with Vicki De Jong Pure Romance with Vicki De Jong
Northam, 6401

changing lives with Kyani what is more important than your health and financial freedom click this for more info http://sassydj.teamfusionlifestyle.com

shopatnortham shopatnortham
129 Fitzgerald St
Northam, 6401

Australiana Antiques and Collectables in the Avon Valley

Quin's Butchers Quin's Butchers
Shop 5 Northam Boulevard Fitzgerald St
Northam, 6401

Quin's Gourmet Butchers All orders and enquiries please contact us direct on 96221654

Liquor Barons Northam Liquor Barons Northam
117 Fitzgerald Street
Northam, 6401

Liquor Super Store in the Avon Valley

Northam Boulevard Northam Boulevard
171 Fitzgerald Street E
Northam, 6401

City Shopping , Country Style. Convenient shopping with Woolworth plus over 22 speciality stores.

The Dream Believer The Dream Believer
Northam, 6401

home crafted wall hangings, dream catchers & more ♡

Martins Painting Service Martins Painting Service
Northam, 6401

Martins Painting Service completes work in the Wheatbelt Region and surrounds. We undertake work for local business's, commercial properties and domestic.

Katrina's Things Katrina's Things
8 John Street
Northam, 6401

I have a range of personal and gift wear

Avon Valley Contractors Avon Valley Contractors
103 Old York Road
Northam, 6401

Avon Valley Contractors is AVC easy. Your one stop shop for all your earthmoving, stock feed and garden supplies. Servicing the Wheatbelt and surrounds.

Northam Optical Northam Optical
138 Fitzgerald Street
Northam, 6401

Locally owned & operated by Allyson Caffell. Huge range of frames and sunglasses to suit any budget.