Helm
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Helm is a PR, marketing, and placemaking agency for consciously-led and intentional brands across travel, hospitality, property, and design.
Helm is a strategy-first consultancy that designs and amplifies places and experiences. Led by industry experts and long-time collaborators Rachel Jones and Andrew Cavallaro, we partner with leaders across travel, tourism, hospitality, property, and design to deliver narrative-led planning, placemaking, marketing, and communications. Through a rare combination of strategic depth and heartfelt stor
01/05/2026
Bullo River Station has just shared an update on its transformation ahead of its May 2027 reopening.
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Currently closed for 2026, the Northern Territory luxury lodge is undergoing a thoughtful redesign by Sibella Court and MJA Studio — elevating the guest experience while remaining deeply anchored in country, narrative and station life.
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The next chapter will introduce 12 expanded guest rooms, immersive indoor-outdoor living, and a design language deeply rooted in the landscape.
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Still a working cattle station. Still a vital conservation landscape. Just more elevated.
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Reservations for 2027 to be announced soon.
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28/04/2026
More beautiful hotels to choose from ✨
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is off to a strong start in 2026, welcoming 29 new boutique properties in Q1.
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From the timeless elegance of Paris at Hotel Bowmann, to wildlife encounters at Rhino and River Wildlife Retreat & Spa, and the charm of Ridley House in Key West, each stay reflects a growing shift towards more meaningful, experience-led travel.
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The historic La Casa del Presidente in Spain and the Historia Boutique Hotel Nile Cruise, offering a new way to explore Egypt, are also joining the portfolio.
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New signings also bring a mix of recent and upcoming openings, from Ireland’s The Grace Hotel set across 430 acres, to the whimsical Casa Caprile in Capri and the newly reimagined Eight Venezia opening this July.
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All independently spirited and distinct by design.
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📷:
🤍 Ridley House (part of )
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