Ecom Chris
Teilen
I do ads Head of Media Buying at Cyrus Digital | Top 0.1% eCom Marketing Consultant & Affiliate Marketer | Generated +50€ Mio. with Ads 🚀
16/06/2026
Google Ads is not getting less automated.
It’s getting more automated with slightly better controls.
AI Max, AI Brief, AI Overviews, Data Strength…
Different names. Same direction.
Feed the machine better data.
Give it better guardrails.
Stop pretending manual control is coming back.
Perfect leads on day one? Not happening.
In the beginning, you’re not buying sales.
You’re buying data.
Every click teaches Google who your buyer is.
Most people quit right there - just before it clicks.
Pay for the data first. The sales come after.
When a client texts “any update?”
and you reply in 0.3 seconds 😂
Traffic can wait. Client comms can’t.
’s the agency life.
12/06/2026
All things are systems. All systems are doors. Scaling is knowing which ones to open.
Ignore my profile pic. IG is playing games with me today.
12/06/2026
All things are systems. All systems are doors. Scaling is knowing which ones to open.
21/05/2026
There’s a photo of me and Nikola Tesla on my wall.
People ask why. Here’s why.
Tesla once said something about Edison that stuck with me.
He said if Edison had to find a needle in a haystack, he’d check every straw one by one. And a little thinking would have saved him 90% of the work.
That line changed how I run Google Ads.
Edison was a brute force guy. He ran over 10,000 experiments to find one filament for the lightbulb. Trial and error until something stuck.
Tesla worked the opposite way. He built the whole machine in his head first. Ran it for weeks in his mind. Then built it once in real life.
Same problem. Two very different paths.
Most media buyers run accounts the Edison way. Tweak. Test. Twitch. 50 changes a week. Reset the algo every Monday without knowing it.
Looks busy. Feels productive. Loses money.
I used to be that guy. Then I stopped.
Now I read the account first, act second. Every account I touch is in one of two phases.
Stability phase. The account is shaky. Hands off the campaign. Fix the feed. Fix the tracking. Fix the creative. Let Google learn for 14 days. No bid changes. No budget jumps.
Scaling phase. ROAS is steady. CPA is in range. Now you push. Budget up every 3 days. New asset groups. Ride the wave.
One right move at the right time beats 50 wrong ones.
Most agencies are still checking the haystack straw by straw.
Tesla figured this out 140 years ago.
It still works.
The top guys aren’t smarter than you.
They just test more creatives, more audiences, more angles. Faster.
Volume beats luck every time. Ship it.
Most people test one product. One market. One store.
Then they wonder why nothing works.
Volume is the game. You need to test across products, markets, and stores at the same time.
The more you test, the faster you find what wins.
That’s how you build something real.
15/05/2026
Most brands are panicking about Google AI. Smart ones are adjusting.
Ads now show in 25% of AI results.
That’s your new playing field.
Swipe to understand it.
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