Sincerely Betty

Sincerely Betty is a locally owned woman's boutique located in the heart of downtown Traverse City, Michigan. We highlight cute dresses, mod, indie, retro and vintage inspired apparel and accessories as well as original artwork prints.

We're cute. We're trendy. And best yet, we're fairly-priced. Come on in and treat yourself to a chic new outfit, because every lady deserves to treat herself to something nice. :)

But...wait for it...we are getting goods for guys too! Starting in July stop in and take a peak at our new mens section.

Camo is back for fall and we're loving all the ways you can dress it up or down!

Art Walk tonight! Come on down and support your local artists and also enjoy some 🍷 while browsing!! #tcartwalk #sincerelybetty #supportlocalartists #supportlocalbusiness #jimmorrison #downtowntc #nomi

We can only hope to be as cool as cats are 😻

Here's to a fun & fashionable Labor Day!

Beautiful days are best enjoyed with bright accessories!

The leaves aren't changing color yet, but we are ready to rock these fall shades!

Subtle red, white, and blue looks for the last weeks of summer! ❤️🇺🇸

Home is where your bus is ❤️

Fishnets are back and we couldn't wait until fall to start layering with them!

We are Fall(ing) 🍁in love with @jenna_kator_handbags Fall collection. #sincerelybetty #fallfashion #handbagswag #handbags #fashionfun #cutecolors #purses



123 E Front St
Traverse City, MI

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 8pm
Saturday 10am - 6pm
Sunday 11am - 4pm
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