SAG National Spanish Language Media Task Force

SAG National Spanish Language Media Task Force

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Holiday Greetings from the Screen Actors Guild National Spanish Language Media Task Force (NSLMTF) and the National Ethnic Employment Opportunities Committee (EEOC) ! This is the Un-Official Page of the Screen Actors Guild: National Spanish Language Media Task Force: We are a group of professional actors, SAG members, who dedicate our efforts to the Spanish-speaking acting community in the United States and Puerto Rico. The Screen Actors Guild National Spanish Language Media Task Force understands the challenges and realities our members and Spanish-speaking performers face daily throughout their careers. We work to find possible solutions, promote new work opportunities and improve our working conditions. We begin the “New Year” with great excitement and a deep commitment to communicating with and serving our ethnically diverse members! We want you to know that we appreciate you and intend to make your ongoing participation in the Screen Actors Guild a positive experience that will support your needs and aspirations. Some of the exciting things the NSLMTF and the EEOC are working on for 2011 are….. * New and up to date information on the Task Force and committee web pages on SAG.ORG to help make your visits to our site more frequent, useful and enjoyable. * Facebook & Twitter links so that we can support each other, promote the work of the task force with all our members, and where you can share your ideas with us and make your voice heard. (Insert Twitter Link here) * Informative workshops, seminars and celebratory events that will showcase our ethnically diverse members. Keep an eye out for email updates from the SLMTF & the EEOC. ….and much more

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Mission: SPANISH LANGUAGE MEDIA OVERVIEW Screen Actors Guild recognizes the tremendous growth of Spanish Language Media and the Hispanic population in the United States. We also acknowledge the impact it has on Spanish Language Organizing. Important facts you should know! The 2010 U.S. Census is expected to find that there are more than 50 million Hispanics in this country and that they command $1 trillion in buying power. According to the Nielsen Company, $4.03 billion was invested in Spanish language media during the first three quarters of 2009. However, according to a study of 9,300 senior marketers at Fortune 1000 companies, commissioned by Los Angeles Hispanic Advertising Agency Orcí, 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. It is estimated that there are 24 million Latinos online and that the Hispanic online demographic is growing at a rate that’s 50% faster than the overall U.S. online population. Hispanics are also avid movie goers according to Nielsen, going to the movie theater approximately 11 times per year and even the less active segments of the Hispanic population are more avid movie consumers than non-Hispanic Whites. More Hispanics would watch English–language programming dubbed into Spanish if more were available and easier to find and Television audiences would grow with more English-language programming dubbed by Spanish-speaking actors.

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