A Small Business Guide to Actually Doing Business Online You could have a beautiful website that puts da Vinci to shame. Your pages may be loaded with content written more beautifully than anything from Shakespeare.
You could be perfectly perched at the number one spot on every major search engine. All of that and your website could still be failing miserably.
Mission: Helping small businesses cut the crap and actually do business online.
The 30 Best Ways to Promote Your #Business in 2021—With or Without Money https://zcu.io/5VIg by Kristen McCormick on @WordStream #SMB #SmallBiz #Marketing
wordstream.com In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding...
18 Simple Yet Superb November #Marketing Ideas (with Examples) https://zcu.io/ctIz by Kristen McCormick on @WordStream #smb #smallbiz
wordstream.com Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter vibes are starting to trickle in—sort of like guests that arrive before your party starts and you're kind...
Very good read on #email #newsletters. Check out the link to the full guide at the end too. 'How to use a newsletter to drive marketing and business goals' https://zcu.io/EftX by Molly Ploe on Brafton #smb #marketing
brafton.com Email newsletters are the ideal marketing asset: Low-effort and high-value. Meeting your business goals through them is another story. Here’s how to set and meet specific objectives through a marketing newsletter.
[11/04/20] A little disappointed this morning as I'm watching some otherwise intelligent business minds and marketers alienate large portions of their audience with political insults. Keep the long term consequences in mind. #BeSmarter #Marketing #SMB
[10/30/20] If your website is built using #WordPress, they had a little snafu updating 5.5.2 to 5.5.3-alpha "due to an error in the Updates API". If that applies to you, you should update to 5.5.3 right away. If we manage your site(s), we've already taken care of it. Have a great weekend!
It's official. Scoop and nurture. #marketing #cx
Are you following these? '8 Customer Service Metrics to Improve Customer Relations' https://zcu.io/5Mrx by Jessica Elliott on The Blueprint #customerservice #cx
fool.com The right customer service metrics can help you improve client relationships. Discover how to measure performance and track data that affects customer experiences.
"Guessing your way through life is fundamental to anxiety, hopelessness, and despair." 'Are You Guilty of Making Too Many Assumptions?' https://zcu.io/4vOU by Jennifer Guttman, Psy.D. on Psychology Today
psychologytoday.com Understanding the dangers of playing chess and guessing.
Customer Service In The Time Of COVID: 7 Strategies From Zappos And More https://zcu.io/h3YB by Micah Solomon on Forbes by #customerservice #cx
forbes.com In the time of COVID, there is one clear trend I encounter, as a customer service and customer experience consultant, across every industry I work with: increased emotional content in the inquiries from and interactions with customers. Here are seven suggestions for responding to this new reality.
"Marketers and sellers love to use jargon..." 'Why Jargon May Be Damaging Your Content Marketing' https://zcu.io/lm3h By Joe Lazauskas on Contently #marketing #smallbiz
contently.com Marketers believe that using buzzwords makes them sound like experts, which will persuade people to trust them. But the opposite is true.
'6 Social Media #Marketing Tips to Boost your #Sales during #Halloween' https://zcu.io/8BK2 by Johana M. Caba, M.A. #smallbiz
jmintegratedmarketing.com JM Integrated Marketing
[10/01/20] A brand new month! Sometimes I look back at the previous month's calendar and reflect joyfully on all of the accomplishments. And other times I tear it out and shred it to bits for the fireplace! 😀 Welcome October!
It's shocking how many large businesses are blaming Covid for terrible, scaled back, or completely absent customer service. They could learn a few things from the mom and pops that are still trying. #CustomerService #SmallBiz
Here are 16 tips for dealing with difficult and angry customers. There are eight tips for each. https://zcu.io/IiHu by Meg Prater on HubSpot. These are some great ideas to maintain your sanity in a pinch. :) #smallbiz #customerservice
blog.hubspot.com Customer conflict is bound to happen. Learn how to deal with difficult customers by employing these proven techniques.
A handy way to use Google Autocomplete to grow your business. Read "How to Get More Customers by Reading Their Minds" by Andre Palko on Small Business Rainmaker https://zcu.io/Rq9H #smallbiz #businessgrowth
smallbusinessrainmaker.com Here’s a free marketing tool to help you read your customer’s mind. When you understand consumer psychology, it’s easy to get more customers by giving them what they truly need and want.
"In a recent study, 86% of customers claim their experiences are just as important as the actual product or service they purchase." Check out - 'Why Business Relationships Are The Key to Successful Growth!' by SuperOffice https://zcu.io/dVVw #customerservice #smallbiz
superoffice.com Creating a relationship with new and existing customers is the recipe for growth. Here, we share how you can build better business relationships.
Is Your Technology Keeping Your Business From Succeeding? https://zcu.io/24st "...your experience as the boss is not necessarily the same one your employees are going through." by Rieva Lesonsky on Score #technology #biztech #smallbiz
score.org COVID-19 forced many small businesses into virtual companies, but are employers supporting workers through the technological shift?
"Cutting the marketing budget, without a full understanding of the implications is dangerous. 'Arbitrary cost cutting is dangerous' by CustomerThink https://zcu.io/Gezq #smallbiz #budgeting #smb
customerthink.com Arbitary cost cutting is dangerous By Nicholas Watkis - August 11, 2020 0 329 views Tweet The covid-19 pandemic is having a serious effect on commercial activity across the world, producing a state of economic recession. Many businesses are seeing their income fall, while their costs remain. Demand....
A lot of businesses just don't seem to be focused on customer service anymore. Now is a great time to capitalize on that vacuum. Read 'How to Wow Your Clients: 25 Ways to Stand out from Your Competition' by Bookedin https://zcu.io/8zUl #smallbiz #customerservice
bookedin.com How do you set your small business apart? Focus on making your clients feel special. Here are 25 innovative ideas on how to wow your clients.
Online Biz Direct, LLC
Not every business is experiencing a downturn. Here are '7 Industries Thriving During COVID-19' by Mycorporation https://zcu.io/fVAG #smb #smallbiz
blog.mycorporation.com From baking to delivery services, here's a look at some businesses currently experiencing great growth in sales and revenue during COVID-19.
Calculate how long it takes Jeff Bezos to earn your salary. Yeah - in seconds.😊 https://zcu.io/Sp2N via Fast Company
fastcompany.com Jeff Bezos and Elon Musk each earn the average working stiff’s annual salary in less than a minute.
'7 Signs Someone Will Be Successful' https://zcu.io/v0HO via Forbes #entrepreneurship #smallbiz
forbes.com Early signs of future success are exciting to see. Early signs of future disappointment can be diverted before it’s too late.
"Main Street businesses provide a slew of community benefits." Check out '13 Essential Local Business Statistics' at Fundera https://zcu.io/sHah #supportlocal #localfirst #smallbiz
fundera.com As these 13 facts prove, local businesses do so much for your community—probably lots more than you even expect.
16 Tips for Starting and Succeeding in Your Own Business by @JanetAttard https://zcu.io/XJKD #startup #smallbiz
businessknowhow.com Starting a business? Here are 16 important startup tips that will help you make your new business a success.
5 Simple Ways to Support Locally Owned Businesses | by Good Advice Publishing | Aug, 2020 | Medium https://zcu.io/430T #supportlocal #smallbusiness
medium.com Easy advice on how to show up for small businesses in your community
An interesting look at several platforms and methods. 'Top 5 Marketing Trends 2020 You Haven't Tried Yet' https://zcu.io/9IoS via @Pixel_Pro #marketing #smm #smb
pixelproductionsinc.com Top 5 Marketing Trends 2020 You Haven't Tried Yet When it comes to marketing your business online, find out what's working and what's not with the top 5 marketing trends of 2020. Consider what you read in this
Easy business exposure. Check out these '9 Free Listing Sites to Get Found On (and How to Optimize for Them)' via BrightLocal https://zcu.io/qGt9 #localmarketing #smb #marketing #expandyourbrand
brightlocal.com Discover nine of the best free listing sites to get your local business found on, and how to optimize for sites such as Instagram.
Do you hate getting on the phone to make sales calls? Your business may be suffering because of it. Watch this video by Megan Grant 'Sales Call Reluctance: How to BEAT It' on YouTube. https://zcu.io/8e3b #coldcall #marketing #sales
How to BEAT Sales Call Reluctance Are you experiencing sales call anxiety? I feel you. I used to dread getting on the phone with leads and seriously lacked s...
I'm dealing with a company with a 3-5 DAY response time! Arghgh! Responding to customers quickly should be a top priority. Read this article by SuperOffice on how to reduce response times and why. https://zcu.io/5vFt #customerservice #smallbusiness #SMB
superoffice.com According to research, the average response time is 12 hours. In this article, we share 5 ways to help you reduce customer service response times.
Are you getting "SEO | 1st Page of Google" spam? 1st - do you really want a spammer doing your #SEO? 2nd - "1st Page of Google" for what? Do they even know your ~proven~ keyphrases? 3rd - Why is "Ryan" desperately sending spam emails from Miguel's free Gmail account?
5 Solutions to Combat Cash Flow Issues Caused by COVID-19 https://zcu.io/DccK #smallbiz #cashflow
smallbizviewpoints.com COVID-19 has impacted all business owners as a result of the lockdown. These solutions can help alleviate your cash flow problems to some extent.
Here are some helpful ways that social media platforms like Facebook, Pinterest, YouTube and Instagram are helping small businesses amid Covid-19 by Nikki Gilliland on Econsultancy https://zcu.io/JZRa #sme #smb #socialmedia #smallbiz
econsultancy.com With businesses of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features to help small businesses survive. Here’s more on the features and how they work.
8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19 | WordStream https://zcu.io/ojzi #smb #ppc #smallbiz
wordstream.com At the beginning of May, our data showed that PPC accounts were https://www.wordstream.com/blog/ws/2020/05/04/ppc-rebound-covid-19-data…;