Limetree Wellness

Translating the science of wellness into practical, everyday strategies to inspire and motivate everyone, everywhere to live a vibrant, healthy life.

Limetree Research is a public health research and evaluation consulting firm dedicated to improving the health, nutrition, and healthcare of all, especially women, children, and those who experience health inequities. We offer research and evaluation services as well as trainings for physicians and healthcare providers. Our cutting-edge qualitative methods, tools, and expertise are sought after by university faculty, local and state government programs, marketing firms, schools, private industry, healthcare, and nonprofit organizations. We have extensive expertise and involvement with the development, implementation, analysis, and evaluation of small and large-scale mixed methods research projects at the national, state, and local level. We are known for using innovative market research techniques to determine the underlying factors and emotions that impact behavior change. We believe that every person deserves the opportunity to enjoy a healthy life. We believe that your demographic characteristics and the zip code in which you live should not limit your aspirations for a healthy life. Through our research, we give voice to those who aren't normally asked their opinion and we work to help the organizations and institutions that serve them understand how to best meet their needs with understanding, respect, and dignity. From development, implementation, and evaluation of culturally relevant health-related materials, services, and trainings, to state-wide program and policy changes, we work with a diverse range of clients to improve the delivery of health-related services to all, but especially the most vulnerable among us. We offer a full service platform to host online video-based focus groups, online chat-based focus groups, asynchronous bulletin board focus groups, video-based ethnographic research, in-depth interviews, concept testing, and online panel research. We will expertly guide you in the design and implementation of your qualitative research project. We offer a menu of options that we will customize to your project. Only need an online hosting platform? We've got you covered. Need help with protocol design? We can help with that, too! We are highly skilled focus group moderators who frequently conduct our own focus groups and would be honored to moderate for you.

Mission: Limetree Wellness empowers everyone, everywhere with practical strategies and recommendations from the forefront of science focusing on positive psychology, nutrition, exercise, and social support to create the highest levels of wellbeing within themselves and the world. Our experts sift through the confusing, and often misleading, reports on wellness research to provide you with the information you need to make the best decisions for your health. We believe that we are all unique and health can be achieved at any size. Our mission is to serve all types of individuals. You will not find quick fixes or fad diets here, but rather, sustainable wellness strategies for a lifetime of health.

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New Year's Vibrant Life Survey 2018

Click and take our Vibrant Life Survey! Surprise BONUSES included! Web survey powered by Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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[12/20/17]   Which do you need more of to meet your health goals in 2018?

What motivates you?

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[12/19/17]   Which is most important to YOU in 2018?

Thanks for the support! Visit and sign up for our free newsletter with tips for a healthier you in 2018!

[09/26/17]   The #opioidcrisis affects #breastfeeding #newborns & little ones. #limetreeresearch is conducting #research to help #physicians and healthcare providers dealing with this public health crisis. #StayTuned

Dr. Loyo presenting on navigating the marketing and #health claims of #infant formulas at the #NewMexico #WIC statewide conference today.

We are so honored to be presenting at the #newmexico #wic statewide conference today!

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We had a great time today giving a talk about social media use and WIC peer counselors at the Illinois State WIC conference!

Getting ready to present at the Illinois WIC Conference. We had a packed house for our first session today!

[04/24/14]   So excited to be in Illinois presenting at the IL WIC Conference on Social Media and how to increase WIC participation and retention.

[08/08/13]   Do you live in Arizona? We are looking for moms with children under 5 to participate in a fun online focus group next week! You will be paid $50 for participating. Please click on the link below to fill out a brief survey so we can see if you qualify.

Please share this link with your friends.

Amanda Hovis
Limetree Research

[07/30/13]   Vives en Arizona? Estamos buscando a mamas con hijos menores de 5 años para que participen en nuestras sesiones de grupo. Nuestras sesiones son en linea y muy divertidas. Sólo toman una hora de tu tiempo y te pagamos $50 por participar. El único requisito es llenar la encuesta para ver si calificas. Solo tienes que darle "click" al "link" y completar la encuesta.

Por favor ayúdanos y comparte "link" con tus amigas.

Jennifer J. Loyo
Limetree Research

Registro para la sesiones de grupo de Limetree Research Survey

Si vives en Arizona y te gustaría participar en una de nuestras sesiones de grupo y ganar $50. Por favor llena nuestra encuesta y comparte el link con tus amigas.

Live in Arizona? Is Spanish your main language? We want to listen to the hearts and minds of moms with at least one child under 5. Join us for a fun, lively online discussion with other moms to earn $50. Space is limited, please click our link and sign up today!

Please share this with your friends. Thanks! Web survey powered by Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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Limetree Wellness's cover photo

[03/09/12]   Limetree Research is excited to be on Facebook! Stay tuned for more information about our latest research as well healthy recipes and news of interest!

Our Story

The mission of Limetree Wellness is to improve the health and wellbeing of everyone, everywhere. We believe that every person deserves the opportunity to enjoy a healthy life. We believe that your demographic characteristics and the zip code in which you live should not limit your aspirations and potential for a healthy life.

Our Team

Dr. Karissa Horton was trained at the University of Texas at Austin, where she earned a Ph.D. in Health Behavior and Health Education, an M.A. in Health Promotion, and a B.S. in Kinesiology. She is passionate about improving the health and wellbeing of others, particularly among social groups who experience inequities in health conditions and access to health care.

Dr. Jennifer Loyo earned a Ph.D. in Health Education with a specialization in Health Promotion, and her master’s degree in Kinesiology with a specialization in Exercise Science and Sports Nutrition at The University of Texas at Austin. She is Registered Dietitian Nutritionist by the American Dietetic Association, who pursued her bachelor’s degree in Nutrition and Food Science at the Universidad Iberoamericana in Mexico City.

How We Began

Dr. Horton and Dr. Loyo met during their graduate studies at the University of Texas at Austin. While working together as graduate students on research projects for the Texas WIC (Women, Infants, and Children) program, they decided to capitalize on their entrepreneurial spirit and dedicate their professional work to doing everything in their power to improve the health and wellbeing of women, infants, and children and create equitable healthcare and health outcomes for all. In 2011, they founded Limetree Research, a dynamic, woman and minority-owned public health research and evaluation consulting firm, based in Austin, Texas.

Exciting Expansion in 2018: Limetree Wellness

It has long been a dream of Dr. Horton and Dr. Loyo to offer their messages of hope, inspiration, and motivation for living a healthy, vibrant life with everyone, everywhere. With much excitement and anticipation, Limetree Wellness launched in 2018. Through this expansion of their work, they will serve individuals worldwide with their extensive knowledge and expertise in health, nutrition, and personal wellness. Limetree Wellness will offer online courses, webinars, online motivation and accountability groups, personal coaching, and more! We look forward to our future with each of you in the #LimetreeTribe!

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Austin, TX

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
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