ARX | adaptive resistance exercise = Strength and conditioning technology upgrading the way the world exercises.
ARX, or Adaptive Resistance Exercise, provides the next evolution of exercise technology utilizing motorized resistance and quantifying computer software to provide perfect, trackable resistance for all of your workouts. ARX equipment matches your force output instantly and automatically using a computer-driven, motorized drive chain system. No dangerous weights to drop and no adjustments to make; just perfect resistance. Find out more about how ARX is upgrading the way the world exercises at www.arxfit.com.
Mission: Advancing the human body through life-improving innovations.
Full speed ahead! 💪
We find ourselves in a fortuitous position of ever-increasing interest in and demand for our technology as the world changes around us.
But it takes more than just innovation that solves problems for our customers and democratizes strength training for the public. Designing and creating the product only gets you about 5% of the way there.
Getting the rest of the way there requires internal processes, systems, checklists, consistent calibration, quality control, redundancies in the supply chain, and an organization-wide commitment to constant improvement.
We're very proud of the work we've done so far, and we look forward to keeping this momentum going through 2020 and beyond!
Gold's Gym has filed for Chapter 11 Bankruptcy Protection.
As the economic storm continues, necessity will be the mother of invention, and smart business owners in the industry will be searching for answers:
"How can I reduce my square-footage and save money on rent?"
"How can I provide a better, safer, more convenient service?"
"How can I improve client volume and flow-through?"
"How can I position myself in the marketplace as a forward-thinking, twenty-first-century facility?"
"How can I scale my business to multiple locations with less leverage and debt?"
Our movement -- which satisfies these questions and more -- has been underway for years now.
Change is always happening. You can either adapt and thrive, or get left behind.
"No single factor has caused more harm to our business than the current COVID-19 global pandemic," the company announced.
It is often remarked that Kenneth Cooper -- the father of "aerobic exercise" -- will be remembered "not as the man who saved America's hearts, but the man who ruined America's knees." Fifty years on, this is looking more and more prescient, and now Tiger can't beat Jack's record. Thanks a lot, Ken.
The matter was put very plainly right around the same time Cooper was hitting the scene by Renaissance Man and All-Around Interesting Guy Arthur Jones, who said, "The lifting of weights is so far superior for the purpose of improving the cardiovascular condition of a human being that whatever is in second place is not even in the running, no pun intended. That is to say, running is a very poor, a very dangerous, a very slow, a very inefficient, a very non-productive method for eventually producing a very limited, low order of cardiovascular benefit. Any -- ANY -- result that can be produced by any amount of running can be duplicated and surpassed by the proper use of weight lifting for cardiovascular benefits."
So if you'd like to avoid the deterioration that "cardio" enthusiasts suffer, use resistance training to access the muscles and cardiovascular system without undermining the joints in the process.
sports.yahoo.com Would Tiger Woods' career have been different had he not run so much when he was younger?
Our very own Mark Alexander was recently interviewed by the good folks over at The Perfect Workout, the industry leader in High Intensity Training and an ideal venue for the small-footprint, sanitary, efficient training that is going to skyrocket in demand this summer and fall as the quarantine orders are lifted.
For those who may not be so familiar with this brief, intense, infrequent style of training, the article that accompanies this interview is a pretty comprehensive primer.
To go from the dangerous, sloppy, haphazard style of lifting most commonly seen in gyms and clubs around the country to the safe, focused, intentional High Intensity Training is a huge upgrade and a far better way to use a weight.
To then upgrade from weights to Adaptive Resistance just compounds the desired effects and gives you the best of all worlds.
Safe, easy to learn, convenient, effective, efficient, and quantifiable.
Strength training for the twenty-first century 💪
theperfectworkout.com "For years I spent hours in the gym, 5 days a week, not getting the results I wanted. It felt like a waste of time." But what if there's a way to workout more efficiently? "I'
The industry is shifting before our eyes. From the article:
"It has an $837 million term loan with a so-called springing maturity in March 2022 and $500 million in unsecured notes maturing in June 2022, if more than a fifth of those notes remain outstanding.
San Ramon, California-based 24 Hour Fitness had roughly $1.5 billion in sales in 2019, and less than $1 million in cash, according to Moody's. It is controlled by AEA Investors, which acquired it through a $1.8 billion deal with Fitness Capital Partners and Ontario Teachers' Pension Plan in 2014."
In the future, the public's demand for health, fitness, and wellness services will be met in ways that are far more efficient, far more modular, and that don't put business owners at risk of being caught with excessive leverage during economic tumult.
cnbc.com The gym chain is one of many fitness companies that has been under pressure amid state orders they close their doors to help prevent further spread of the coronavirus.
So it begins.
This momentum away from the 20th-Century Box Gyms and towards more efficient, more modern gyms was already well underway. The current situation in which we find ourselves has merely accelerated that momentum.
While the transition will now be more uncomfortable than it was already going to be, there are huge new opportunities for personal trainers, gym owners, and franchisors of the rapidly-fading Big Box Gyms.
The future lies with those who use 21st-Century technology to provide health, fitness, and wellness to their communities in a way that is even more effective, even safer, even more efficient, and even more quantifiable than what the mainstream fitness industry has offered us so far.
The end of one era just marks the beginning of another.
"It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change."
-- Charles Darwin
businessinsider.com Gold's Gym is closing more than 30 locations in states including Alabama, Colorado, Missouri, Texas, Oklahoma, North Carolina, and South Carolina.
A great question!
From the article: "...but taking steps toward strength training, from the simplest to most complex program, can lead to better body balance, flexibility, extension and rotation, allowing seniors to remain mobile longer. And that's the goal."
The authors point out some potential solutions, but the punch line is that
1) Strength training is -- by far -- the biggest bang for your buck, in regards to both time commitment and wear-and-tear on the joints, and
2) ARX represents the safest, most time-efficient, most convenient, most quantifiable, and easiest-to-learn tool for the job.
With "I don't have time" being the most common reason given for quitting or failing to begin a strength training regimen, access to ARX technology remains the most potent solution for our aging population.
timesherald.com For many senior citizens, especially in light of the coronavirus, the challenge of keeping up their muscle tone and body strength often proves to be a heavy lift.
There is a spotlight on healthcare these days. While there are almost limitless ways that your health is being diminished by modern life, it nevertheless remains true that muscle mass and the strength of your largest muscles are strong predictors of longevity.
From this article: "The more muscle mass older Americans have, the less likely they are to die prematurely, new research shows. The findings add to the growing evidence that overall body composition -- and not the widely used body mass index, or BMI -- is a better predictor of all-cause mortality. 'In other words, the greater your muscle mass, the lower your risk of death,' said the study's co-author. 'Thus, rather than worrying about weight or body mass index, we should be trying to maximize and maintain muscle mass.'"
So with muscle mass increasingly understood as a vital sign on par with blood pressure, body temperature, heart rate, etc., the world needs a way to efficiently increase the average person's amount of muscle mass. It needs to be convenient, easy to learn, easily quantifiable, and far safer than the tools found at "the gym." It needs to fit into small facilities that are sanitary and uncrowded. And it has to work with only one or two weekly sessions so people don't need to spend as much time away from their homes, jobs, and families.
Anybody have any guesses or bright ideas? 🤔🤔🤔
sciencedaily.com The more muscle mass older Americans have, the less likely they are to die prematurely, new research shows. The findings add to the growing evidence that overall body composition -- and not the widely used body mass index, or BMI -- is a better predictor of all-cause mortality. "In other words, the....
We are blessed and honored to be in a great position to continue operating at our full capacity with an uninterrupted supply chain...but we need to keep the girls healthy!
With deliveries being made weekly and new steel frames hitting our warehouse/hq for testing, quality-control, and final calibration, we're taking the safety of our employees and our customers very seriously.
Stay safe out there, and we'll see you in the future! 💪
Raise your hand if this is the oldest you've been 🙋♀️🙋♂️
The two most common causes of lost independence as you age are 1) no longer being able to get up from a seated position and 2) not being able to dress oneself.
Notice that both are *directly* related to the strength of the major skeletal muscles.
People -- especially over age 65 -- will want to leave their homes and be in public far less often through the next couple years. Luckily, the muscle and bone loss associated with aging can be completely avoided with one weekly workout lasting not longer than 10-15 minutes.
If you're using the right tool for the job, that is. Any guesses why you don't see lots of elderly people in weight rooms? Surely a new level of service is needed.
And there will be no lack of clients for the people who bring this 21st-century service to their communities 🔥🔥🔥
washingtonpost.com Weight-bearing and resistance-training exercises help maintain and even develop muscle mass, which can otherwise deteriorate.
A LOT has changed since we first shared this article a few weeks back! It's looking a lot more prescient now than when it was written.
The future does not belong to crowded, germy, big-box gyms. If there's a more sanitary, more private, more time-efficient alternative nearby, that will be the obvious preference.
We were already leading the 21st-Century movement towards safer, more accessible, more efficient, and more quantifiable health and fitness. This last three or four weeks has just accelerated that movement severalfold.
The future will belong to those who can deliver this new paradigm of health technology to their communities.
Stay safe, and more soon! 💪
wsj.com A new group of fitness clubs based around the idea of biohacking say their short workouts provide the strength benefits of traditional weights in a fraction of the time.
The old 20th-century paradigm of The Big Box Gym continues to circle the drain as more and more people become aware of an obviously-preferable alternative.
Check out this article from The Wall Street Journal that highlights the advantages of safe, time-efficient, convenient, and quantifiable workouts.
Change is inevitable.
You can either adapt or be left behind.
The smart money is on ARX and the other like-minded technologies that make up the 21st-century wellness facility.
GTFO Fitness® is going mainstream!
wsj.com A new group of fitness clubs based around the idea of biohacking say their short workouts provide the strength benefits of traditional weights in a fraction of the time.
Longevity, anti-aging, and healthspan are all hot topics in the biohacking world these days.
Indeed, entire conferences are held each year focused on this area of study.
In the midst of all this activity, it should not be forgotten that regular old strength training is the most potent anti-aging intervention ever studied.
Time after time, stronger muscles = longer life.
So wouldn't the most effective tool for longevity be something that lets you build and maintain your strength? Why don't most anti-aging doctors provide strength training?
We know that most people are unwilling to consistently go to a local weight room to get access to this potent therapy.
But what if there were a technology that could give you this fountain of youth conveniently, quickly, reliably, and measurably, while being able to fit into a corner office at your local longevity clinic? 🤔🤔
bmj.com Objective To examine prospectively the association between muscular strength and mortality from all causes, cardiovascular disease, and cancer in men. Design Prospective cohort study. Setting Aerobics centre longitudinal study. Participants 8762 men aged 20-80. Main outcome measures All cause mortal...
Per usual - the #arxfit machines impress yet again! 😂👏
Interested in trying out ARX at one of our two showrooms?? Today, we had visitors in our Austin Headquarters from Taipei, Taiwan! They flew in to test ARX for their first time before they invest in it for their 4 location business overseas. Pretty sure their expression tells the end to that story. 🤯🤯🤯🤯🤯
Want to demo ARX in-person with our team?? DM us and we'll set up a time to meet in Austin, TX or St. Petersburg, FL and have you try ARX, CAR.O.L Bike, Joovv, Pulse Centers PEMF, NeuFit Neubie EMS, Biocharger NG all in one spot!
#arx #arxstrong #arxAlpha #arxOmni #futureofexercise #bodybyscience #dougmcguff #eccentricexercise #seeyououtthere
Happy New Year from the team at ARX! 🎉🎉🎉
Just wanted to share this screengrab from our back-end cloud dashboard.
This shows how many ARX workouts have been synced to the cloud worldwide during each calendar year. As you can see, we broke 100k ARX workouts for the first time in 2019!
That's a lot of gainz, folks.
We're working hard, with a backlog of installs scheduled through mid-March already here in 2020.
Here's to the future, and to a great decade for you and yours 🔥🔥🔥
Consistent work using technology that allows tracking with objective data is the future.
We're super proud to be an integral part of Bulletproof Upgrade Labs, where transformations like this one happen regularly.
Stimulate growth with ARX in the safest, most efficient, most convenient, and most quantifiable way. Then do whatever you can to help your body recover and adapt.
P.S. he's taken to calling it the "cheat machine" since you can accomplish in minutes per week what used to take several hours 😂
Meet Alexander Lee (Xander for short) was a stressed out, overworked lawyer who felt unhealthy. After reading Dave Asprey's book, Head Strong in 2018, and le...
Recently, the owner of Hackd Fitness -- Pamela Gold -- was featured on the Decoding Superhuman podcast.
Pam is a rock star, and this interview is wide-ranging. There is plenty of discussion of ARX and how it (along with the other technologies in her facility) helps her clients get all the benefits possible from exercise in minutes per week, followed by explanations of exercise bulimia, various tracking devices, red light therapy, her Pulse Centers bed, emotional intelligence, and much more.
Block out some time and check out this great interview!
Staying fit when you are busy is a problem for many. Pamela Gold talks about the future of fitness and how an individual can stay fit by working out for only...
Did you know? Right around 5 percent of people over 65 live in long-term care facilities. By the age of 85, that number increases to 35 percent.
"While there are multiple factors which contribute to whether or not you will need some level of living assistance as you age, muscle mass is among the most important.
People with more muscle mass fall less often, have better bone density, and generally report increased satisfaction with how well they function day to day."
This article talks about the importance of strength training for 50-and-ups, and even prescribes three times per week for 30-45 minutes.
Meanwhile, we've seen consistent strength increases for seniors from a *once-per-week* workout that involves six minutes of muscle contraction in about ten minutes total.
If you're doing the math, that's forty minutes PER MONTH of ARX use that gives the same result as seven hours and 24 minutes per month in the gym.
Yet another way to say it is that ARX gives you 100% of the strength, bone density, and fall-prevention with about 9% of the time commitment.
petoskeynews.com Over the past few months, I’ve been asked by several patients what they can do to maintain their independence as they age.
We love to fly.
Encouragement for those who've experienced loss to not just survive grief but to thrive again and live fit, faithful and fulfilled lives.
Joel Hargett started Power F.I.T. Austin in 2011 with a mission to create and maintain positive relationships with the people of Austin through encouraged physical activity and proper nutrition.
Delwood Sports Complex is a non-profit youth sports organization for families in Austin, Texas.
Amazing custom pools
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We are Austin's premier location for manually based physical therapy and completely dedicated to giving you one-on-one care with professional individualized treatment programs.
IRFS is among the world's only entertainment and Feudal Academia that immerses enthusiasts in the full range of Raw and Factual Chinese Kungfu.
The Iron Neck combines horizontal and rotational resistance with the neck's natural movement patterns, providing a solution for reducing injuries and improving overall wellness.
We are not simply a gym: we train both the mind and the body in nutrition, exercise and the development of a positive attitude. www.goddessfit.com
Yogi Rey (Rey Shaun Madolora) is a yoga instructor based in Austin, Texas when he is not traveling the world. He has been practicing yoga for more than 10yrs and completed his RYT 200 in Ashtanga-Vinyasa with Tribe Yoga in Goa, India.