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FreshSparks is a branding agency specializing in brand strategy and identity, website design, and digital marketing. Our team delivers effective people-centered experiences, designed to meet your strategic business goals. Founded in 2004, FreshSparks is owned and operated by award-winning creative director, Sonia Gregory. She is determined to provide the best possible results for her clients—on-time and within budget. Sonia loves to help both small and large businesses achieve success with exceptional creative solutions.
FreshSparks is a branding agency specializing in brand strategy and identity, website design, and digital marketing. Our team delivers effective people-centered experiences, designed to meet your strategic business goals.
Mission: We strive to deliver quality, original and strategic design for your new or established business. We dedicate ourselves to working collaboratively with our clients, and provide the professional attention you need. We foster a healthy obsession over creativity, details, and innovation.
Your brand can bring in more business by avoiding these seven major website design issues!
freshsparks.com Better user experience can generate leads and sales for your brand. Review the most common web design mistakes to avoid, and how to solve for them.
How do you measure branding? Focus on these metrics to support your goals for brand growth.
freshsparks.com Get on a path to finding ROI for your brand building efforts. Learn what digital marketing metrics matter for tracking success with business growth.
It’s necessary to make sure your brand's website can be viewed anywhere by your users on any device. Is your website mobile-friendly?
freshsparks.com Is your website mobile-friendly yet? Find out why responsive design is important, and recommended by Google as a best practice for users.
Do you want to build a community of raving fans on social media? Start by setting the right goals for branding and conversions.
freshsparks.com Is there a way to effectively measure your social media ROI? Find out how, and use our guidelines to determine your social media goals and objectives for business growth and branding!
Check out the best practices for nonprofit website design, to increase brand awareness and donations!
freshsparks.com Creating the best nonprofit website design can be challenging for new and mature organizations. Find out how to make designing a nonprofit website easy!
FreshSparks's cover photo
Learn how to build your brand with these 10 do's and don'ts of business branding.
freshsparks.com Want to know how to create a brand identity that people love? Use these quick tips as a guide to get your business branding ideas off the ground!
Having issues attracting clients with your website? Follow these steps on improving your SEO strategy for immediate results.
justcreative.com Learn how you can improve your site and attract more clients by employing better SEO. Here are 4 simple techniques to implement right away.
Check out what some experts have to say on how certain Content Marketing tactics can actually turn your audience OFF. Never do these things, according to the pros!
contentmarketinginstitute.com Are you engaging in any of these four content marketing tactics that turn off your audience – Content Marketing Institute
This is the best (hands-down) view of the basics of SEO. Check this out to see all the do's and don'ts to keep your SEO thriving.
This is a must-read for anyone new to Content Marketing. There is TONS of information out there, and this article sums up some myths each marketer needs to know for their business.
forbes.com There is a lot of bad information out there when it comes to content marketing. But when armed with the right expectations, you should be able to avoid the heartbreak of chasing a dream based on a commonly held myth.
Pitching your startup? You'll need to know every detail of your businesses KPI's while pitching to potential investors.
Want to enhance your SEO strategy? Check out this awesome research study of the top 50 Ecommerce brands, and what they've recently done to improve their SEO.
digitalcurrent.com An in-depth study into the SEO performance of 50 leading ecommerce brands. Find out what the top dogs are doing and replicate it!
A website needs to be usable on a smartphone, period. Learn how a responsive web design offer the most optimized browsing experience across all devices.
freshsparks.com Is your website mobile-friendly yet? Find out why responsive design is important, and recommended by Google as a best practice for users.
Want more engagement on Instagram? There's a special recipe to success for keeping your audience fully engaged and building your brand.
sproutsocial.com Instagram branding can be a challenge for marketing teams. But it doesn't have to be when you follow these steps toward Instagram engagement.
We get questions asked all the time about Content Marketing and what it exactly entails. Check out this breakdown of anything and everything with getting more strategic with your content!
bellestrategies.com What is content marketing exactly? It equates to a steady stream of quality content across a variety of platforms. Read on to see the whats, whys and hows!
Your site's performance is super important to keep track of, but not always the easiest thing to do. Check out this quick read on how you can easily leverage Google Analytics with your content for your audience!
contentmarketinginstitute.com Google Analytics uncovers deeper insights than page views and drop-off rates. Discover what they are and how to use them – Content Marketing Institute
Whether you are launching your brand for the first time, or are doing a rebrand, you need to factor in a few KEY elements to make an impact with your audience. Check out these great tips to set you up for success!
ignytebrands.com A carefully planned and seamlessly executed brand launch is one of the most critical elements of a successful rebrand. Follow these strategic tips ...
Check out this easy how-to guide on instant improvement with your SEO!
copyblogger.com Jerod Morris reveals three simple steps that will help you maintain a smart, consistent SEO practice that delivers reliable results into the future.
Content Marketing can be complex when you do it right, and it's important to have a strategy if you want to see results. Check out this breakdown of what that entails and how to get there!
marketinginsidergroup.com Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a ...
There are a number of important metrics to track and guide your digital marketing campaigns, both for brand awareness and sales conversion. Take a look at the most important ones.
Read this: http://bit.ly/2Scgkhp?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com
freshsparks.com Get on a path to finding ROI for your business. Learn how to measure your digital marketing success, and what metrics matter for tracking your brand growth.
Your company's brand will be key to your success. Check out these brands that have knocked it out of the park, and what you can do to improve yours.
entrepreneur.com The way you position your startup is more important than you may think.
Creating content for your marketing plan can be an arduous road, so check out this stellar list of free tools and resources to get you to the finish line quicker!
blog.hubspot.com Make content creation easier (and more fun) with these 35 free tools and resources.
Here's a great visual that will save you TONS of time creating your blog posts. Follow this, and you'll get an A+ for efficiency.
blog.red-website-design.co.uk So, you know you need to blog for a successful online marketing strategy, but it takes up so much time so you’re not making a success of it?
3 key elements you NEED for your perfect social media post, to get more engagement with your audience. via Belle Strategies Marketing Agency
bellestrategies.com What does the perfect social media post contain? I have found that including these three key elements ensures you can achieve perfection every time. A Visually Appealing Graphic, Image or Video The option to post without a visual asset does exist (on most platforms), but I’ll never use it and neit...
These can be common to miss, but it's always important to leverage these SEO strategies with your Marketing campaigns. Check out these 7 SEO rules that you should always follow!
semrush.com If you’re looking to leverage SEO tactics in your marketing campaign, make sure to follow the seven rules that I always preach to new website owners looking for SEO advice. While some of these may seem commonplace, they are often overlooked which can...
It can take 5 to 7 brand impressions before someone will remember your brand (and not all impressions are good ones!). Having a solid brand building strategy is the key to being perceived the right way.
Learn more: http://bit.ly/2MPd6xu?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com
freshsparks.com Guarantee long-term gains for your business by developing a consistent digital brand strategy as your guide for growth. Read more to find out exactly how!
Online or offline, user experience will be your most important asset for driving ROI.
This is the most comprehensive guide to backlinks on the planet, brought to you by Brian Dean of Backlinko. Check it out now!
backlinko.com The ultimate guide to building backlinks to your website. Learn exactly how to get backlinks using 100% white hat strategies and techniques.
As the owner of an ecommerce business, if you’re not using Amazon to sell your products, you’re missing out on a ton of potential business.
Learn how, the right way: http://bit.ly/2QJoexo?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com
blog.salesandorders.com As the owner of an ecommerce business, if you’re not using Amazon to sell your products, you’re missing out on a ton of potential business. Learn how to sell on Amazon with our step-by-step guide for 2018.
It's important to keep your Social Media game in tip-top shape! Want to learn how to be more strategic in your posts? Learn about the different options of what you can share with your audience.
postplanner.com Ever wonder what type of content you should share on social media? Grab these ideas! 9 awesome types of social media content you can start using today.
This is a must-read for anyone interested in learning how to step up their game with Facebook marketing. Having a strategic content marketing plan will set you up for better engagement online.
sproutsocial.com In this Facebook marketing guide, we show you how to step up your social game and get your audience truly engaged with your content.
Establish your brand by delivering a meaningful message to your audience in these 3 strategic ways.
brandingstrategyinsider.com Brands must give consumers something to dream about, something to believe in and most importantly something to belong to.
The best nonprofit websites need to:
-tell a story for brand building
-share the impact on their cause
-engage users and solicit action
So, how do you deliver this experience?
Find out here: http://bit.ly/2oGNYhD
freshsparks.com Creating the best nonprofit website design can be challenging for new and mature organizations. Find out why and how to do it well!
Not sure how to strategically spend your Social Media Marketing budget? Have no fear, this easy to read infographic will show you the best way.
blog.red-website-design.co.uk How much do you spend on your social media marketing strategy? Looking for ways to get more bang for your buck?
There are some essentials when it comes to SEO and User Experience. Check out these 9 free tools to get you better speed and results!
blog.thesocialms.com The Page Speed your site loads at after a user has clicked a link or entered a URL in their browser is of vital importance for your SEO and User Experience.
If you don't have this Social Media tool, then you are most likely wasting TONS of time. Check out what you really need for all your Content Marketing plans.
copyblogger.com Sonia Simone reveals an ultra flexible social media tool that allows you to publish business-building content without holding you to any arbitrary rules.
Want to generate more engagement and leads for your business? Find out how to best use your website as a powerful marketing tool.
jeffbullas.com The tips in this article will help you turn your website into a powerful marketing machine that will generate leads and sales for your business.
Check out what these experts have to say on SEO best practices, it's a goldmine for anyone wanting to learn more.
Georgi Todorov asked Sujan Patel, Sean Si, Neville Medhora, Ana Hofman, Bill Slawski, Jayson DeMers, Ron Sela and other experts to share their best SEO practices to dominate in 2017.
You‘re thinking that this is the simplest and pr...
Think you don't need to invest in a great branding strategy? Think again! If you are making any of these mistakes, it's probably time to consult a branding expert.
entrepreneur.com Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.
A recognizable and loved brand is one of the most valuable assets a company owns. Find out the ways to differentiate–with a solid brand building process.
Read this: http://bit.ly/2CjtVLv?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com
freshsparks.com You have to find ways to differentiate from competitors with a solid brand building process. Learn how to create a brand in eleven simple steps!
Google knows when your content is linkable, but there is a secret recipe to its success! Check out these 5 main things you might be doing wrong if you aren't attracting links, and how to ultimately improve your ranking.
neilpatel.com Most off-page SEO has to do with just one activity — link building. When Google sees a piece of content getting links for a particular keyword, it knows that the content MUST be good and relevant for that keyword. So it, ranks that content in the top SERPs for those keywords. Google’s ranking al...
Calling all creative teams! Check out these stellar web apps to enhance your work.
webdesignledger.com Whatever your business or occupation, you want to make the best use of your core competencies. These might involve web design, project management, or business management. Your responsibilities can also involve necessary, yet tedious and time-consuming tasks. If these to be done manually, can be erro...
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