Looking for increased brand awareness & sales? We can drive the right consumers to your website and get them to convert. Let's ignite your business growth!

FreshSparks is a branding agency specializing in brand strategy and identity, website design, and digital marketing. Our team delivers effective people-centered experiences, designed to meet your strategic business goals. Founded in 2004, FreshSparks is owned and operated by award-winning creative director, Sonia Gregory. She is determined to provide the best possible results for her clients—on-time and within budget. Sonia loves to help both small and large businesses achieve success with exceptional creative solutions.

FreshSparks is a branding agency specializing in brand strategy and identity, website design, and digital marketing. Our team delivers effective people-centered experiences, designed to meet your strategic business goals.

Mission: We strive to deliver quality, original and strategic design for your new or established business. We dedicate ourselves to working collaboratively with our clients, and provide the professional attention you need. We foster a healthy obsession over creativity, details, and innovation.

7 Most Common Web Design Mistakes to Avoid in 2019

Your brand can bring in more business by avoiding these seven major website design issues! Better user experience can generate leads and sales for your brand. Review the most common web design mistakes to avoid, and how to solve for them.

19 Important Digital Marketing Metrics for Measuring Success

How do you measure branding? Focus on these metrics to support your goals for brand growth. Get on a path to finding ROI for your brand building efforts. Learn what digital marketing metrics matter for tracking success with business growth.

Why Responsive Design is Important and Google Approved

It’s necessary to make sure your brand's website can be viewed anywhere by your users on any device. Is your website mobile-friendly? Is your website mobile-friendly yet? Find out why responsive design is important, and recommended by Google as a best practice for users.

How to Set Realistic Social Media Goals for Business Growth

Do you want to build a community of raving fans on social media? Start by setting the right goals for branding and conversions. Is there a way to effectively measure your social media ROI? Find out how, and use our guidelines to determine your social media goals and objectives for business growth and branding!

2019 Best Nonprofit Website Design Inspiration

Check out the best practices for nonprofit website design, to increase brand awareness and donations! Creating the best nonprofit website design can be challenging for new and mature organizations. Find out how to make designing a nonprofit website easy!

FreshSparks's cover photo

Business Branding: Top 10 Things You Need to Create a Brand

Learn how to build your brand with these 10 do's and don'ts of business branding. Want to know how to create a brand identity that people love? Use these quick tips as a guide to get your business branding ideas off the ground!

How to Attract More Clients with Better SEO | JUST™ Creative

Having issues attracting clients with your website? Follow these steps on improving your SEO strategy for immediate results. Learn how you can improve your site and attract more clients by employing better SEO. Here are 4 simple techniques to implement right away.

4 Content Marketing Things That Turn Off Your Audience

Check out what some experts have to say on how certain Content Marketing tactics can actually turn your audience OFF. Never do these things, according to the pros! Are you engaging in any of these four content marketing tactics that turn off your audience – Content Marketing Institute


This is the best (hands-down) view of the basics of SEO. Check this out to see all the do's and don'ts to keep your SEO thriving.

Content Marketing Myths That Businesses Need To Stop Believing

This is a must-read for anyone new to Content Marketing. There is TONS of information out there, and this article sums up some myths each marketer needs to know for their business. There is a lot of bad information out there when it comes to content marketing. But when armed with the right expectations, you should be able to avoid the heartbreak of chasing a dream based on a commonly held myth.

Pitching your startup? You'll need to know every detail of your businesses KPI's while pitching to potential investors.

Ecommerce SEO - Performance of 50 Top Ecommerce Brands Analyzed

Want to enhance your SEO strategy? Check out this awesome research study of the top 50 Ecommerce brands, and what they've recently done to improve their SEO. An in-depth study into the SEO performance of 50 leading ecommerce brands. Find out what the top dogs are doing and replicate it!

Why Responsive Design is Important and Google Approved

A website needs to be usable on a smartphone, period. Learn how a responsive web design offer the most optimized browsing experience across all devices.

Read this! Is your website mobile-friendly yet? Find out why responsive design is important, and recommended by Google as a best practice for users.

11 Ways to Jumpstart Your Instagram Branding

Want more engagement on Instagram? There's a special recipe to success for keeping your audience fully engaged and building your brand. Instagram branding can be a challenge for marketing teams. But it doesn't have to be when you follow these steps toward Instagram engagement.

What Is Content Marketing? A Strategic Breakdown.

We get questions asked all the time about Content Marketing and what it exactly entails. Check out this breakdown of anything and everything with getting more strategic with your content! What is content marketing exactly? It equates to a steady stream of quality content across a variety of platforms. Read on to see the whats, whys and hows!

Tips for Google Analytics, Website Metrics and Data

Your site's performance is super important to keep track of, but not always the easiest thing to do. Check out this quick read on how you can easily leverage Google Analytics with your content for your audience! Google Analytics uncovers deeper insights than page views and drop-off rates. Discover what they are and how to use them – Content Marketing Institute

Brand Launch: How to Make a Powerful First Impression

Whether you are launching your brand for the first time, or are doing a rebrand, you need to factor in a few KEY elements to make an impact with your audience. Check out these great tips to set you up for success! A carefully planned and seamlessly executed brand launch is one of the most critical elements of a successful rebrand. Follow these strategic tips ...

3 Important SEO Steps to Take Right Away - Copyblogger

Check out this easy how-to guide on instant improvement with your SEO! Jerod Morris reveals three simple steps that will help you maintain a smart, consistent SEO practice that delivers reliable results into the future.

What Exactly Is a Content Marketing Strategy? | Marketing Insider Group

Content Marketing can be complex when you do it right, and it's important to have a strategy if you want to see results. Check out this breakdown of what that entails and how to get there! Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a ...

19 Important Metrics for Measuring Digital Marketing Success

There are a number of important metrics to track and guide your digital marketing campaigns, both for brand awareness and sales conversion. Take a look at the most important ones.

Read this: Get on a path to finding ROI for your business. Learn how to measure your digital marketing success, and what metrics matter for tracking your brand growth.

5 Killer Examples of Branding Done Right

Your company's brand will be key to your success. Check out these brands that have knocked it out of the park, and what you can do to improve yours. The way you position your startup is more important than you may think.

The Ultimate List of Free Content Creation Tools & Resources

Creating content for your marketing plan can be an arduous road, so check out this stellar list of free tools and resources to get you to the finish line quicker! Make content creation easier (and more fun) with these 35 free tools and resources.

7 Tips to Create Blog Posts Quicker - Infographic

Here's a great visual that will save you TONS of time creating your blog posts. Follow this, and you'll get an A+ for efficiency. So, you know you need to blog for a successful online marketing strategy, but it takes up so much time so you’re not making a success of it?

Crafting The Perfect Social Media Post - Belle Strategies

3 key elements you NEED for your perfect social media post, to get more engagement with your audience. via Belle Strategies Marketing Agency What does the perfect social media post contain? I have found that including these three key elements ensures you can achieve perfection every time. A Visually Appealing Graphic, Image or Video The option to post without a visual asset does exist (on most platforms), but I’ll never use it and neit...

7 SEO Rules Every Marketer Should Know

These can be common to miss, but it's always important to leverage these SEO strategies with your Marketing campaigns. Check out these 7 SEO rules that you should always follow! If you’re looking to leverage SEO tactics in your marketing campaign, make sure to follow the seven rules that I always preach to new website owners looking for SEO advice. While some of these may seem commonplace, they are often overlooked which can...

How to Create a Digital Brand Strategy for Optimal Growth

It can take 5 to 7 brand impressions before someone will remember your brand (and not all impressions are good ones!). Having a solid brand building strategy is the key to being perceived the right way.

Learn more: Guarantee long-term gains for your business by developing a consistent digital brand strategy as your guide for growth. Read more to find out exactly how!

Online or offline, user experience will be your most important asset for driving ROI.

How to Build Backlinks: The Definitive Guide [2019 Update]

This is the most comprehensive guide to backlinks on the planet, brought to you by Brian Dean of Backlinko. Check it out now! The ultimate guide to building backlinks to your website. Learn exactly how to get backlinks using 100% white hat strategies and techniques.

How to Sell on Amazon: Beginner's Guide

As the owner of an ecommerce business, if you’re not using Amazon to sell your products, you’re missing out on a ton of potential business.
Learn how, the right way:
#smallbiz #ecommerce As the owner of an ecommerce business, if you’re not using Amazon to sell your products, you’re missing out on a ton of potential business. Learn how to sell on Amazon with our step-by-step guide for 2018.

The 9 Types of Social Media Content You Need to Use

It's important to keep your Social Media game in tip-top shape! Want to learn how to be more strategic in your posts? Learn about the different options of what you can share with your audience. Ever wonder what type of content you should share on social media? Grab these ideas! 9 awesome types of social media content you can start using today.

The Complete Guide to Facebook Marketing

This is a must-read for anyone interested in learning how to step up their game with Facebook marketing. Having a strategic content marketing plan will set you up for better engagement online. In this Facebook marketing guide, we show you how to step up your social game and get your audience truly engaged with your content.

3 Ways To Establish A Meaningful Brand | Branding Strategy Insider

Establish your brand by delivering a meaningful message to your audience in these 3 strategic ways. Brands must give consumers something to dream about, something to believe in and most importantly something to belong to.

2018 Best Nonprofit Website Design Inspiration

The best nonprofit websites need to:
-tell a story for brand building
-share the impact on their cause
-engage users and solicit action

So, how do you deliver this experience?

Find out here: Creating the best nonprofit website design can be challenging for new and mature organizations. Find out why and how to do it well!

How to Better Spend Your Social Media Marketing Budget [Infographic]

Not sure how to strategically spend your Social Media Marketing budget? Have no fear, this easy to read infographic will show you the best way. How much do you spend on your social media marketing strategy? Looking for ways to get more bang for your buck?

9 Free Tools To Improve Your Page Speed For SEO And User Experience

There are some essentials when it comes to SEO and User Experience. Check out these 9 free tools to get you better speed and results! The Page Speed your site loads at after a user has clicked a link or entered a URL in their browser is of vital importance for your SEO and User Experience.

The Must-Have Social Media Tool Every Content Marketer Needs - Copyblogger

If you don't have this Social Media tool, then you are most likely wasting TONS of time. Check out what you really need for all your Content Marketing plans. Sonia Simone reveals an ultra flexible social media tool that allows you to publish business-building content without holding you to any arbitrary rules.

How to Make Your Website a Powerful Marketing Machine

Want to generate more engagement and leads for your business? Find out how to best use your website as a powerful marketing tool. The tips in this article will help you turn your website into a powerful marketing machine that will generate leads and sales for your business.

Best SEO Practices to Dominate In 2017

Check out what these experts have to say on SEO best practices, it's a goldmine for anyone wanting to learn more. Georgi Todorov asked Sujan Patel, Sean Si, Neville Medhora, Ana Hofman, Bill Slawski, Jayson DeMers, Ron Sela and other experts to share their best SEO practices to dominate in 2017.

You‘re thinking that this is the simplest and pr...

The 6 Biggest Branding Errors Most Startups Make

Think you don't need to invest in a great branding strategy? Think again! If you are making any of these mistakes, it's probably time to consult a branding expert. Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.

11 Simple Steps for a Successful Brand Building Process

A recognizable and loved brand is one of the most valuable assets a company owns. Find out the ways to differentiate–with a solid brand building process.

Read this: You have to find ways to differentiate from competitors with a solid brand building process. Learn how to create a brand in eleven simple steps!

5 Reasons Your Content Doesn't Attract Links (and How You Can Fix It)

Google knows when your content is linkable, but there is a secret recipe to its success! Check out these 5 main things you might be doing wrong if you aren't attracting links, and how to ultimately improve your ranking. Most off-page SEO has to do with just one activity — link building. When Google sees a piece of content getting links for a particular keyword, it knows that the content MUST be good and relevant for that keyword. So it, ranks that content in the top SERPs for those keywords. Google’s ranking al...

Top Notch Web Apps for Designers and Design Teams - Web Design Ledger

Calling all creative teams! Check out these stellar web apps to enhance your work. Whatever your business or occupation, you want to make the best use of your core competencies. These might involve web design, project management, or business management. Your responsibilities can also involve necessary, yet tedious and time-consuming tasks. If these to be done manually, can be erro...

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