Laurel Womenswear

Laurel Womenswear

Laurel Womenswear is about making quality, NZ Made womens fashion available to customers who can't always get what they need from chainstores or malls.

Operating as usual

Final Winter CLEARANCE

See our latest mailer online here if you prefer to order by phone :-) Laurel King Womenswear

Laurel Womenswear's cover photo

Laurel King Womenswear

OK the last of the winter woollies are available now, at SALE prices. See or send me your address so i can mail you a catalogue. We MAY not be doing knitwear next year so this could be your last chance to buy! Classic styled, NZ-made clothing and imported knitwear designed for mature women.

New mailer out next week! Message me from Facebook if you would like a copy mailed to you directly... second to last one for WINTER then we are into spring, can you believe it :-)

What 1939 Thought Fashion in 2000 Would Look Like

Quite remarkable - do you think its a genuine historical clip? I'm not so sure... In this British Pathé clip, fashion designers predict what the future of fashion will be. It mostly involves removable sleeves and adjustable-length gowns, though there is a nifty cantilevered heel design shown. But my favorite is the one male outfit shown at the end, which predicts that the man wil...

Here's something to aim for! Isn't she so lively!

In case you were wondering what 100 looks like....this is it. Wonderfully stylish.

Photo Courtesy of AdvancedStyle

The catalogue has only been out for a week but already we are seeing some firm favourites - these are the top three sellers so far...

OK some of the shots from our Winter #1 catalogue, just mailed last week...

Senior Style Bible

Iris makes some extremely valid points about why the fashion industry needs to start considering courting older women. Would you like to see labels design specifically for older women, or simply have established designers include more "wearable pieces" for the mature consumer as part of their regular runway collections?

What is the Essence of Fashion for Older Women? Looking Good or Feeling Good? (Poll)

I know most of the ladies i talk with want it all - but comfort comes first.. What do you think? I’m not sure what it is about the topic of fashion that sparks such strong emotions. Perhaps fashion is symbolic of how we view our lives after 60, more generally. There are many people who believe that, after 60 years on this planet, they have earned the right to wear whatever they want. These memb…

Laurel Womenswear's cover photo

Ageing punks with grey mohawks rule at Jean Paul Gaultier at PFW

I just LOVE this trend we are seeing from the BIG designers - silver hair!! We may not all wear this style so easily, but it is great to see grey hair in the limelight!

One of the hottest trends for AW14, according to Jean Paul Gaultier, is putting two fingers up to ageing gracefully.

Laurel King - Welcome to Autumn

It's arrived - our new Catalogue for Autumn is printed and available now! You can sneak a peak online, just follow the link below.

The launch of our Autumn collection. New styles arriving daily!

[03/07/16]   We're sourcing some machine washable woollens for Winter - who still wears wool these days? and if not, what do you wear to keep warm?

Anchor NZ

Go Strong ladies!

You’re only as old as you think you are. #GoStrong

And here are some of the cooler colours, for those of us who shy away from autumn gold...

OK sorry its been a while... but i am pleased to share with you some of our new styles for Autumn... not for sale just yet, but sign up if you want to receive a catalogue

this is such good self-talk to carry into the new year!

10 Facts Every Woman Should Know:

1. Everyone has rolls when they bend over.
2. When someone tells you that you're beautiful, believe them. They aren't lying.
3. Sometimes we all wake up with breath that could kill a goat.
4. For every woman unhappy with her stretch marks is another woman who wishes she had them.
5. You should definitely have more confidence. And if you saw yourself the way others see you, you would.
6. Don't look for a man to save you. Be able to save yourself.
7. It's okay to not love every part of your body....but you should.
8. We all have that one friend who seems to have it all together. That woman with the seemingly perfect life. Well, you might be that woman to someone else.
9. You should be a priority. Not an option, a last resort, or a backup plan.
10. You're a woman. That alone makes you pretty damn remarkable. -Austin Blood

[12/29/15]   I trust you're having a restful Christmas season... what will the new year bring... I'll start us off...

[12/17/15]   If any of you know someone who is looking for a part time admin job next year, please let me know? Based in Auckland, could be work-from-home, simple data entry/admin work... about 10 hours a week.

Sixty and Me

I'm curious - where do Kiwi women in this customer group shop?

Where do you think are the best places to shop for plus size clothing for women our age?

Isn't this the truth! Many of you know it, but some of my generation are still figuring it out.

The most surprising event of the week was selling out of one item in just FOUR DAYS! Sorry, no more of the Florence cardigan in red, until next year...

Laurel King (Previously Design Fashions) has released our summer range just in time for Christmas. You can browse the catalogue here
or visit our website at to see the range.

We are LIVE! If you have not received a copy of our mailer, and would like to, please contact us here -

Laurel Womenswear

[11/22/15]   My first ever blog post - read it here

We had our first photo shoot last week... here is a sneaky behind-the-scenes glimpse...

It’s About Time! The Real Reason that Companies Are Choosing Older Models

Looking forward to sharing our photos next week, featuring Mary (55) and Clare (62)... hope you like them! After decades of older women being ignored by the fashion and advertising industries, we’re now seeing a positive new trend: increasing numbers of mature models are gracing the catwalks and pages of billboards, magazines and websites. Does this mean that the fashion world is more enlightened and age…

If you also like the idea of a classic button-down shirt, here's a great blog... and watch for THREE pretty new button-down blouses in our December catalogue!

Playing Around with Button Down Shirts....
Today on the Blog:

My office can see some of the prints that might appear in the January catalogue.. the December one is well on the way so make sure you sign up if you want one!

Sixty and Me

Interesting comments - i wonder if our generation will fare better?

Guest writer Suzanne Mulligan-Born shares how she learned from her mother how NOT to age well.

[11/04/15]   Gearing up for the first ever Laurel Womenswear catalogue...will be in the market first week of December so please message me with your address if you want to be sure of a copy!

Fifty, not frumpy

I love this blog, full of great inspiration - even if some of the products are not as readily available here in NZ. is about sharing fun dignified style suggestions for midlife and beyond. We may be over fifty, but we are fighting frumpy all the way.

So true, especially as we age...

Gratitude has the power to turn around every situation you're going through!

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