Totem

Totem

We KNOW the transformative power of great ideas and designs. We are TOTEM. We establish clarity through simplicity, delivering strategic solutions that allow brands to build trust, connect & grow.

Operating as usual

Happy New Year from TOTEM

The word 'unprecedented' sums up 2020 fairly accurately. The year we all had to learn how to stick together, while staying apart. A year of resilience.

Hit play on our celebratory animation below and make way for 2021! Wishing you the very best for the year ahead from all of us here at TOTEM.

#MeaningfulBranding #HappyNewYear

Determined not to let a Christmas tradition pass us by – we gathered (albeit virtually) to swap our Secret Santa gifts accompanied by a little tipple at home. Christmas jumpers were of course essential and all for a good cause; Focus Ireland.

This has been a very difficult year for charities across the globe and we felt it important to support as much as we could. In November, Adam King and all the wonderful children on the Late Late Toy Show stole our hearts and we were delighted to get involved with the nation to support their chosen children’s charities.

We’ve also looked closer to home to support Waterford Marine Search and Rescue (WMSR) who provide invaluable support to our community. WMSR are a non-profit organisation which provide and organise search and rescue on lakes, rivers and tributaries in Waterford City and County 24- hours a day, 365 days of the year. They have saved 156 lives since 2010. Remarkable.

We hope you, your friends and family have a healthy and happy Christmas. And we look forward to seeing you all in 2021.

Best wishes,
The TOTEM team.

TOTEM wins bonze award at WOLDA

We’re thrilled to win bronze at this year’s WOLDA awards for our recent partnership with Waterford Suir Valley Railway (WSVR). WOLDA is an international competition which recognises the world’s best work in logo design.

Our talented senior designer Stacie Heffernan worked with WSVR this year to refresh their brand identity & website. Our aim was to capture, connect and communicate all the elements that recreate the old-world wonder of rail, and bring to life the unique, authentic and friendly experience that Maria Kyte & the WSVR team deliver.

We conducted immersive research into the aesthetics of vintage railway badges, tickets and emblems. This inspired the concept for the new visual identity, including the main logo mark, which Stacie crafted into the WSVR monogram. The letters were created using two parallel lines, representing the railway tracks, paired with a rounded sans-serif typeface to complement the monogram style.

New and playful icons are another key aspect of the brand elements, bringing the visual identity to life across each touchpoint, especially the website. The new and engaging site evokes WSVR’s rich heritage while also reflecting the magical and fun experience that’s to be enjoyed.

Now to celebrate..!

TOTEM Covid Christmas Cards

Spreading Christmas Cheer, Despite the Year!

By now, our colleagues, collaborators and clients will have received our ‘Covid Christmas’ themed cards 🎄

We had great fun brainstorming these as a team and as always we loved working with talented illustrator Karen Nolan Wilkins, to bring our ideas to life.

If you’d like to spread some cheer with your friends and family this Christmas, then our cards with some socially distant elves and an elbow bumping Santa are just what you need. Simply download and print them here: https://tinyurl.com/TOTEM-Xmas-2020

We also have a few cards leftover, so if you fancy receiving an original, just comment below and we’ll get them in the post to the first ten that get in touch. Each A5 card contains three A6 cards to help you spread your own Christmas cheer!

#MeaningfulBranding #CovidChristmas #SpreadingCheer #DespiteTheYear

Hot Off The Press!

The Aquaculture Remote Classroom (ARC) is an ultra-modern and flexible learning environment designed by Bord Iascaigh Mhara (BIM) in order to raise awareness of aquaculture in children and teenagers for the EU-project; #FarmedintheEU.

TOTEM were tasked with designing an impactful poster to showcase the topics covered during the ARC school visits. The new poster will be displayed in classrooms across Ireland and so needed to be visually appealing to young students while also capturing the fascinating learnings of Ireland’s unique aquaculture.

We collaborated with talented illustrator Karen Nolan Winkens to tell this story and bring this informative teaching aid to life through engaging animations.

#MeaningfulBranding #FarmedintheEU #Design #Education

TOTEM. Meaningful Branding

Whether we're partnering with innovative start-ups or large organsiations, our creatives deliver meaningful branding that attracts and connects with your audience, building trust that drives growth.

Learn more about our recent projects here: https://totem.ie/our-work/

#MeaningfulBranding #BrandStrategy #Design #BrandPositioning

HOT OFF THE PRESS

Waterford Suir Valley Railway (WSVR) was founded in 2000 with the aim of preserving a historical stretch of Waterford’s railway line dating back to 1872.

TOTEM were brought on board to rebrand WSVR in order to reflect their forward looking vision as they reach their momentous milestone of 20 years in business.

Our aim was to capture, connect and communicate all the elements that recreates the old-world wonder of rail and bring to life the unique, authentic and friendly experience that awaits at WSVR.

The new logo mark is a nod to old historical railway monograms and has been created using two parallel lines, representing the railway tracks. The strong colour palette of bright red and navy blue are featured throughout the various touchpoints including the train, café and the new, user-friendly website.

It's been great working with Maria Kyte and the WSVR team on this exciting project. If you’re planning a staycation in Waterford - be sure to pop by and experience the magic of WSVR for yourself!

Stay tuned for full case study coming soon.

Three days until our webinar in association with Dungarvan & West Waterford Chamber Of Commerce and Waterford Chamber of Commerce

During this session our Creative Managing Director, Colin Byrne, will take you through the five key tools we use in our branding workshops. Tune in to learn about the importance of your Purpose Statement, how to emotionally connect with your audience and how to identify your Brand Essence.

These tools will help you find the clarity and relevance required to position your brand for the recovery to come.

This is a free webinar and is also available to non Chamber members. Friday at 12:45pm: https://us02web.zoom.us/webinar/register/WN_FTdXSrO1TdWPWgQb8gDyRQ

Dungarvan & West Waterford Chamber Of Commerce

PREPARE YOUR BUSINESS FOR RECOVERY – GET YOUR BRANDING RIGHT

When: July 17
Time: 12.45 PM Lunchtime Learning

During this insightful webinar, Colin Byrne, Creative Managing Director of TOTEM Meaningful Branding will guide you on how to identify what you can offer and what your competitors cannot, understand your brand’s essence and identify your USP and learn how to emotionally connect with your audience through the right branding. Colin will guide you through the key branding tools they use in their branding workshops, followed by an interactive Q&A to answer any branding queries or issues you may have.

Following this webinar, you will be able to apply these tools to your business and start preparing your brand for the future.

You will have a greater understanding on how to:
Truly understand your customer and what they need.
Identify what you can offer and what your competitors cannot.
Help your brand connect emotionally with your audience. Identify your brand’s purpose – what’s your why?
Understand your brand’s essence and identify your USP

This is a free event but you must register in advance. To do so please go to:
https://us02web.zoom.us/webinar/register/WN_FTdXSrO1TdWPWgQb8gDyRQ

After registering, you will receive a confirmation email containing information about joining the webinar.

Isabel’s Place Dungarvan Indian Ocean Restaurant Dungarvan Gourmet House Muiri K Boutique, Styling Children Shamrock Restaurant Meades Cafe Ardmore Open Farm & Mini Zoo Cliff House Hotel Healy's Daybreak, The Pike Service Station Willow & Oak Dungarvan Monica's Ardmore Glamping Pods Cian Murphy Digital Marketing Márla Communications Totem Nissan Ireland Fresh Food Courtyard - Dungarvan Dungarvan Paints and DIY Rich Rags Boutique KidSize Children's Shoe Shop Rainbow Kids Lawlors Hotel Dungarvan Garvey's SuperValu Dungarvan Coach House Coffee Number 21 Dungarvan Wink and Elbow Terra Nua Building Contractors

A lot has happened in the last year but thankfully the mural on Abbeyside bridge remains as vibrant as ever, now an elemental part of the Waterford Greenway.

TOTEM used creativity to solve a community problem, transforming what was once an overgrown and dark space into a bold and colourful milestone along the popular 47km trail.

We partnered with Waterford Walls and renowned artist, Curtis Hylton who brought the flora and fauna of the local surroundings to life on the bridge.

Lights installed by Shanley Industrial Engineering perfectly illuminate Curtis’s artwork while also providing a safer journey during those long winter evenings.

As our creative managing director, Colin Byrne, put it "We're really looking forward to seeing more and more people travelling to Dungarvan and enjoying this artwork again, first hand, as we exit lockdown"

We’re still very proud of this project at TOTEM and would like to thank all our patrons, sponsors and supporters again, because without them this would still be just an idea.
Waterford City and County Council, Shanley's Engineering, John Shanahan, Cork Airport, CLIFF, Nugent's Centra, tannery dungarvan, The Moorings, 360 Cookhouse, CassCo Dungarvan, Merrys Gastro Pub and iQbranding.

Click here to learn more: https://totem.ie/when-creativity-hits-the-wall/

Three days until our webinar ‘Prepare Your Business For Recovery – Get Your Branding Right’ in association with Cork Chamber - Faces of Cork Business.

During this 45 minute session our Creative Managing Director, Colin Byrne, will take you through the five key tools we use in our branding workshops. Tune in to learn about the importance of your Purpose Statement, how to emotionally connect with your audience and how to identify your Brand Essence.
These tools will help you find the clarity and relevance required to position your brand for the recovery to come.

Friday 19th June 11am - Register: https://bit.ly/30YoZLt

What do you need for Dungarvan Chamber over the next 12 months? Have your say here.

Calling Chamber Members
Feedback and guidance from our members is essential to plan D&WWChamber priorities and actions for the months ahead.
Please take two minutes to answer the survey sent to you by email and text - it's just five multiple choice questions & will help us to plan effectively.
Thank you

wlrfm.com

Listen back: A Dungarvan company has teamed up with Waterford Animal Welfare for #Paw4Waw

Listen back to our interview with WLR FM's Big Breakfast Blaa where Colin tells Mary & Ollie all about the #Paw4WAW challenge.

We reached out to Waterford Animal Welfare in April to offer our support and help them raise much needed funding. Their charity shop is currently closed but they continue to work tirelessly offering their 24/7 emergency service while also helping those in isolation or cocooning by taking their pets to the vets at no extra charge.

The Paw4WAW challenge is a fun social media campaign which invites you to share a snap of your pet, donate €4 to the Waterford Animal Welfare Go Fund Me page and nominate 4 friends to do the same 🐰🐶🐮🐱

Please visit Waterford Animal Welfare to get involved and offer your support. Thank you.

wlrfm.com Colin Byrne, Creative Managing Director of TOTEM creative branding agency based in Dungarvan joined us for a c...

TOTEM in partnership with St. Bernard's Children's Services

St. Bernard’s Children's Services care for children who have had difficult lives. They value each child’s individuality, needs and experiences by allowing them to be themselves, to feel what they need to feel without judgement in a safe therapeutic environment.

Working with the dedicated and experienced team in St. Bernard’s to create their new identity and website was very rewarding. Read the full case study to learn how we helped convey their ethos of the importance of therapeutic work with children in care: https://totem.ie/projects/st-bernards-children-services/
#MeaningfulBranding #BrandIdentity #WebDesign

Waterford Animal Welfare

Join our Paw4WAW Challenge to help us raise urgent funds

~> Snap your pet and tag us using #Paw4WAW
~> Nominate Four Friends to do the same
~> Donate €4 to our GoFund Me

Your support will help us raise the funds needed to continue our work caring for all animals and members of our community during this Covid19 crisis. All support is much appreciated!
Paw4WAW- Four Paws, Four Friends, Four Euro

https://ie.gofundme.com/f/waterford-animal-welfare

Our Founder Andrew Quinn tells us more about the Paw4WAW campaign and the work the team are doing through this crisis.

Thank you for all the support so far, it's helping ensure we will continue and means the world to us.

https://ie.gofundme.com/f/waterford-animal-welfare

Delighted to be support these guys and their Paw4WAW Pet Photo Challenge to raise urgent and much needed funding.

We nominate tannery dungarvan & 360 Cookhouse

Join our Paw4WAW Challenge to help us raise urgent funds

~> Snap your pet and tag us using #Paw4WAW
~> Nominate Four Friends to do the same
~> Donate €4 to our GoFund Me

Your support will help us raise the funds needed to continue our work caring for all animals and members of our community during this Covid19 crisis. All support is much appreciated!
Paw4WAW- Four Paws, Four Friends, Four Euro

Thank you loko PET NECESSITIES , Pet Supply Shop. Eddie Mulligan and Totem for helping us kick this off

https://ie.gofundme.com/f/waterford-animal-welfare

totem.ie

Totem - Preparing your brand for the great recovery

We are in the midst of a once-in-a-lifetime event. There will be a National Exit Strategy published any day now to map out our return and recovery.

And as part of our commitment to our clients – especially those who have had to close their doors – we are here to guide you on preparing and positioning your business for the crucial weeks and months ahead.

We have shared five key tools we use to drive our Brand Refresh Workshops. Use them now to find the clarity and focus required to see through the disruption and position your brand for the recovery to come.

And do reach out to us. We're here to support you and help your brands revive and thrive in the post Covid-19 world.

#covid19 #preparefortherecovery #branding #brandrefresh

totem.ie Learn about the five key branding tools we use in our workshops and start getting the clarity you need to prepare your brand for recovery.

It’s business as usual here at TOTEM. However in the interest of safety and the wellbeing of our team, we’ve disembarked the office.

All meetings with our wonderful clients will be held over the phone or via Zoom.
We count ourselves very lucky to be able to work from the safety of our own homes. And needless to say the great team chats over tea and biscuits will be somewhat different for a little while, but needs must.

Stay safe and look out for one another.
The TOTEM team.
#covid19 #sticktogetherstayapart

Congratulations to Sharon Murphy of House of Waterford Crystal, winners of the Tourism Activity/Attraction of the Year Category, sponsored by TOTEM.

Thank you to Waterford Chamber of Commerce, Dungarvan & West Waterford Chamber Of Commerce & Tower Hotel & Leisure Centre Waterford for a fantastic night hosted by the brilliant duo Julie Smyth & Damien Tiernan.
#WBA20 #WaterfordBusiness

Waterford Business Awards

Congratulations to all shortlisted for the Waterford Chamber of Commerce, Dungarvan & West Waterford Chamber Of Commerce Waterford Business Awards 🏆

TOTEM are sponsors of the Tourism Activity/Attraction Of The Year category. We wish the very best of luck to West Waterford Festival of Food, House of Waterford Crystal &Mount Congreve. All offering unique and wonderful experiences to the South East.

Looking forward to a great night celebrating Waterford business at the Tower Hotel & Leisure Centre Waterford!
#WBA20

Waterford Chamber of Commerce

Listen to WLR FM and Damien will talk to the finalists for the Waterford Business Awards for the Tourism Activity / Attraction of the Year sponsored by Totem - House of Waterford Crystal Mount CongreveWest Waterford Festival of Food

totem.ie

Your expert insights. Your brand views. - TOTEM Meaningful Branding

The results are in 📊📈

Our TOTEM Survey reached out to our clients across Ireland - across many industries - to get a better understanding of how their brands are performing, what their issues are and their priorities for 2020 and beyond!

#MeaningfulBranding #BrandStrategy #BrandStrengths

totem.ie Where is your brand heading in 2020? We asked a selection of our clients about their brand, their brand's priorities, issues, strengths and more.

KNOW. MAKE. DO.

Design-Led Thinking is a buzz word everyone’s hearing about now. And for good reason.

If you want to innovate, you’ve got to design. We've put some thoughts together making design central to your problem solving process.

https://totem.ie/know-make-do

Want your business to be the top-listed Computer & Electronics Service in Dungarvan?

Click here to claim your Sponsored Listing.

Videos (show all)

Happy New Year from TOTEM
TOTEM wins bonze award at WOLDA
TOTEM Covid Christmas Cards
TOTEM. Meaningful Branding
TOTEM in partnership with St. Bernard's Children's Services
Waterford Business Awards
We Are TOTEM

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The Brewery, Fairlane
Dungarvan
X35 R672

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
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